Helen Roxburgh
Aug 24, 2017

Beyond Asia's megacities: The power of middleweight regions

All too often overshadowed by the stellar growth of the region’s megacities, ASEAN’s secondary markets may hold keys to success, according to a new Nielsen study.

Contrary to common belief, the powerhouse megacities of Southeast Asia might not be the main force that drives the region’s future growth. Instead, argues a new report, the so-called middleweight’ regions and cities, of 500,000 to 5 million people, could be far more important in powering ASEAN’s future consumer spending, and are where more business attention should be focused.

Rethinking ASEAN, by Nielsen and economic strategy firm AlphaBeta, argues that many widely-held...

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