Helen Roxburgh
Aug 24, 2017

Beyond Asia's megacities: The power of middleweight regions

All too often overshadowed by the stellar growth of the region’s megacities, ASEAN’s secondary markets may hold keys to success, according to a new Nielsen study.

Contrary to common belief, the powerhouse megacities of Southeast Asia might not be the main force that drives the region’s future growth. Instead, argues a new report, the so-called middleweight’ regions and cities, of 500,000 to 5 million people, could be far more important in powering ASEAN’s future consumer spending, and are where more business attention should be focused.

Rethinking ASEAN, by Nielsen and economic strategy firm AlphaBeta, argues that many widely-held...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Move and win roundup: Week of June 24, 2019
Premium
8 hours ago

Move and win roundup: Week of June 24, 2019

PHD Indonesia and more, in our weekly collection of people moves and account news.