Foong Li Mei
Aug 17, 2017

Keeping influencers in line

Advertising authorities are out to set higher ethical standards for influencer marketing, but their success remains debatable.

It crowd: Winning internet celebrities gather at the Influence Asia 2017 awards, organised by specialist agency Gushcloud, which has come under fire for failing to disclose sponsored posts.

The instafamous’ are pretty infamous. Look beyond the flattering filters on their flatlays and selfies, and the influencer industry in the Asia-Pacific region begins to resemble the Wild West lawless, ethically murky and surrounded by dirt.

Controversies stick to social media stars like wet sand, and one of the most common accusations is their nonchalance about advertising best practices. Some have masked paid content as impartial posts to comply with clients’ requests others have failed...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
or call+852 2122 5227


Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Porsche brand management head talks young Chinese buyers and auto shows
11 hours ago

Porsche brand management head talks young Chinese ...

Deniz Keskin, the brand management head of Porsche, speaks about millennials’ attitude towards car ownership, auto shows, and the brand’s enduring ties with motorsport.

TBWA Asia head Ian Pearman to depart
12 hours ago

TBWA Asia head Ian Pearman to depart

President stepping down after 20 months.

Entries open for PR Awards Asia 2019
13 hours ago

Entries open for PR Awards Asia 2019

The 18th PR Awards are open for entry today, with new campaign and people categories. Early bird entry deadline: 19 March.

MAC Cosmetics launches first interactive experience centre in Shanghai
13 hours ago

MAC Cosmetics launches first interactive experience ...

The centre was the result of six months of research to understand GenZ's makeup purchase behaviour in China.