Foong Li Mei
Aug 17, 2017

Keeping influencers in line

Advertising authorities are out to set higher ethical standards for influencer marketing, but their success remains debatable.

It crowd: Winning internet celebrities gather at the Influence Asia 2017 awards, organised by specialist agency Gushcloud, which has come under fire for failing to disclose sponsored posts.

The instafamous’ are pretty infamous. Look beyond the flattering filters on their flatlays and selfies, and the influencer industry in the Asia-Pacific region begins to resemble the Wild West lawless, ethically murky and surrounded by dirt.

Controversies stick to social media stars like wet sand, and one of the most common accusations is their nonchalance about advertising best practices. Some have masked paid content as impartial posts to comply with clients’ requests others have failed...

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