Babar Khan Javed

Babar Khan Javed is the Technology Editor for Campaign Asia-Pacific, based in Singapore. He covers the adtech, martech, and the programmatic ecosystem in the APAC region. Academically, Babar has studied marketing from Professor Stefan Michel at IMD Business School and completed a Mini MBA in Marketing with Professor Mark Ritson of Melbourne Business School. He can be reached on babar.khan@haymarket.asia regarding technology that aids advertisers and agencies from an intelligence, segmentation, and tactical standpoint.

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Unskilled staff are stunting digital transformation: Fujitsu study
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1 day ago

Unskilled staff are stunting digital transformation:...

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How Burger King used digital OOH to relaunch King Box
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3 days ago

How Burger King used digital OOH to relaunch King Box

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Vaynerchuk: if Sorrell came knocking I'd say 'no'
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Jul 15, 2018

Vaynerchuk: if Sorrell came knocking I'd say 'no'

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Omnicom launches marketing and insights platform
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Jul 13, 2018

Omnicom launches marketing and insights platform

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Only a third of APAC agencies insource programmatic media buying technology
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Jul 12, 2018

Only a third of APAC agencies insource programmatic ...

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Will the acquisitions by Forrester Research reinvent analysis firms?
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Jul 12, 2018

Will the acquisitions by Forrester Research ...

The market has proven that real-time CX insights are an operational advantage.

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