Babar Khan Javed is the Technology Editor for Campaign Asia-Pacific, based in Singapore. He covers the adtech, martech, and the programmatic ecosystem in the APAC region. Academically, Babar has studied marketing from Professor Stefan Michel at IMD Business School and completed a Mini MBA in Marketing with Professor Mark Ritson of Melbourne Business School. He can be reached on firstname.lastname@example.org regarding technology that aids advertisers and agencies from an intelligence, segmentation, and tactical standpoint.
A study by ExchangeWire found that APAC-based advertising agencies trail below other regions despite benefits around insourced programmatic capabilities such as closer relationships with publishers and bespoke client offerings