Babar Khan Javed

Babar Khan Javed is the Technology Editor for Campaign Asia-Pacific, based in Singapore. He has been working in the advertising and media industry across Asia for the past eight years, from Malaysia to the United Arab Emirates. A brand journalist, Babar has both agency and journalism experience, specializing in planning, creating and optimizing compelling content in senior roles for digital agencies such as Centric DXB and iProspect. Past media experience includes working at platforms in Karachi like the Express Tribune and Ephlux Insights. His editorial interests range from brand strategy to digital storytelling to new technology tools for marketers. In 2016, Babar graduated from the Asia Campus of Google Digital Academy, with a masters certificate in digital strategy.

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Use of mobile-web header bidding rises 1,395% in APAC: PubMatic
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21 hours ago

Use of mobile-web header bidding rises 1,395% in ...

TOP OF THE CHARTS: The APAC region now represents roughly a third of global volume, according to the latest figures from PubMatic.

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Adobe acquires ecommerce provider Magento
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1 day ago

Adobe acquires ecommerce provider Magento

Following similar acquisitions by Oracle, SAP, and Salesforce, the purchase allows Adobe to close the loop across the ecommerce industry profit pool.

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AI predictions are the future of the contextual upsell: Salesforce
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May 16, 2018

AI predictions are the future of the contextual ...

AI-powered prediction engines can help marketers better time and tune their upsell attempts, according to a senior Salesforce executive.

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Johnson & Johnson launches design lab in Singapore
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May 14, 2018

Johnson & Johnson launches design lab in Singapore

The company unveiled a new APAC regional headquarters in Singapore, along with its first design lab outside the US.

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Connected TV is for marketers who value viewability: Dataxu
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May 11, 2018

Connected TV is for marketers who value viewability:...

Connected TV provides an option beyond the internet giants for accessing the reach of traditional TV format but with greater accuracy, according to Dataxu's APAC GM.

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English Biscuits Manufacturers launches media review
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May 9, 2018

English Biscuits Manufacturers launches media review

The volume-based confectionary market leader in Pakistan seeks to review the market to ensure it is being delivered the most value for marketing investment.

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