Babar Khan Javed
Aug 16, 2018

Marketing-sales misalignment equals massive waste: LinkedIn

Businesses should stop focusing on handing off leads, because misalignment costs businesses $41 trillion a year globally, according to speakers at a LinkedIn event.

A photo shoot setup at TECH Connect 2018 encouraged attendees to get their LinkedIn profile picture taken by professionals.

Instead of focusing on the handoff of leads between marketers and salespeople, businesses should shift to addressing the buyer's journey, according to multiple speakers at LinkedIn's Tech Connect 2018 in Singapore.

When companies define success by handoffs, they are not allowing themselves to define success by business outcomes, said Assaf Tarnopolsky, director of marketing solutions for SEA, North Asia and Japan at LinkedIn. If a marketing team hands off a lead to...

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