Babar Khan Javed
Aug 20, 2018

Weak supply chain integration hurts online sales: SAP

Identifying friction points in the consumer journey and making improvements to the overall purchasing experience reduces cart abandonment, according to a SAP study.

Alex Atzberger, SAP

Australian consumers have a high tendency to abandon virtual shopping carts, with 57% discarding their carts sometimes or all the time, particularly in the product categories of fashion 67% and furniture 65%,

According to findings from the SAP Consumer Propensity Study, consumers based in Australia demand value-added services such as being able to exchange and return services, followed by the ability to compare prices and specifications, and the option of being able to...

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