Staff Reporters
Jul 5, 2018

APAC consumers lead world in abandoning online shopping carts

TOP OF THE CHARTS: An SAP study shows APAC consumers are leaving the most money on the table, or in the digital cart.

APAC consumers lead world in abandoning online shopping carts

The issue of abandoned online shopping carts is nowhere as pronounced as in Asia-Pacific, according to SAP's Consumer Propensity Study 2018. 

Having surveyed more than 20,000 online shoppers worldwide, APAC consumers came out on top as those who discard their online carts the most, at 52%, ahead of the Americas (46%) and Europe (43%). The eight APAC markets in the study are Australia, China, Hong Kong, India, Japan, South Korea. Singapore and Thailand. 

See more Top of the Charts

Digging deeper into the findings, almost half of APAC shoppers use their carts purely for price comparison, and they favour brands that offer a personalised experience. Peruse the infographics below for more insights.


Campaign Asia

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