Babar Khan Javed
Aug 7, 2018

AnyMind Group acquires Acqua Media

The acquisition gives AnyMind Group access to 252 publishers across 8.3 billion monthly impressions.

L-R: Ben Chien, Kosuke Sogo
L-R: Ben Chien, Kosuke Sogo

AnyMind Group has acquired Acqua Media to expand its geographic reach and revenue channels.

Serving over 252 publishers across Hong Kong, Taiwan, mainland China, and Australia, Acqua Media generates 8.3 billion monthly impressions.

Advertising technology acquisitions typically seek to impact the economies of scale on both the demand side and supply side of the programmatic equation. In this case, AnyMind Group gains access to publisher reach that strengthens its supply side.

“Similar to the FourM acquisition, Acqua Media provides us with established market share in the Hong Kong and Taiwan markets, along with Beijing and Sydney," said Kosuke Sogo, CEO and co-founder of AnyMind Group.

The acquisition also gives current clients of Acqua Media access to the AdAsia Digital Platform for Publishers, which allows media owners to leverage machine learning and AI to optimise demand sources and bid prices.

“Having grown Acqua Media to an emerging powerhouse, I am excited for even more growth for our current and future clients across Asia," said Ben Chien, founder of Acqua Media, who will now become GM in Hong Kong. "They now have the ability for business discovery—harnessing artificial intelligence to find out and act on areas of revenue generation that were not readily or easily apparent previously."

According to Sogo, the acquisition is meant to drive growth to 30 billion monthly impressions by the end of 2019.

Related Articles

Just Published

1 day ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

1 day ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

1 day ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

1 day ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.