Babar Khan Javed
Aug 7, 2018

AnyMind Group acquires Acqua Media

The acquisition gives AnyMind Group access to 252 publishers across 8.3 billion monthly impressions.

L-R: Ben Chien, Kosuke Sogo
L-R: Ben Chien, Kosuke Sogo

AnyMind Group has acquired Acqua Media to expand its geographic reach and revenue channels.

Serving over 252 publishers across Hong Kong, Taiwan, mainland China, and Australia, Acqua Media generates 8.3 billion monthly impressions.

Advertising technology acquisitions typically seek to impact the economies of scale on both the demand side and supply side of the programmatic equation. In this case, AnyMind Group gains access to publisher reach that strengthens its supply side.

“Similar to the FourM acquisition, Acqua Media provides us with established market share in the Hong Kong and Taiwan markets, along with Beijing and Sydney," said Kosuke Sogo, CEO and co-founder of AnyMind Group.

The acquisition also gives current clients of Acqua Media access to the AdAsia Digital Platform for Publishers, which allows media owners to leverage machine learning and AI to optimise demand sources and bid prices.

“Having grown Acqua Media to an emerging powerhouse, I am excited for even more growth for our current and future clients across Asia," said Ben Chien, founder of Acqua Media, who will now become GM in Hong Kong. "They now have the ability for business discovery—harnessing artificial intelligence to find out and act on areas of revenue generation that were not readily or easily apparent previously."

According to Sogo, the acquisition is meant to drive growth to 30 billion monthly impressions by the end of 2019.

Related Articles

Just Published

1 day ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

2 days ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

2 days ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

2 days ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.