AnyMind Group has acquired Acqua Media to expand its geographic reach and revenue channels.
Serving over 252 publishers across Hong Kong, Taiwan, mainland China, and Australia, Acqua Media generates 8.3 billion monthly impressions.
Advertising technology acquisitions typically seek to impact the economies of scale on both the demand side and supply side of the programmatic equation. In this case, AnyMind Group gains access to publisher reach that strengthens its supply side.
“Similar to the FourM acquisition, Acqua Media provides us with established market share in the Hong Kong and Taiwan markets, along with Beijing and Sydney," said Kosuke Sogo, CEO and co-founder of AnyMind Group.
The acquisition also gives current clients of Acqua Media access to the AdAsia Digital Platform for Publishers, which allows media owners to leverage machine learning and AI to optimise demand sources and bid prices.
“Having grown Acqua Media to an emerging powerhouse, I am excited for even more growth for our current and future clients across Asia," said Ben Chien, founder of Acqua Media, who will now become GM in Hong Kong. "They now have the ability for business discovery—harnessing artificial intelligence to find out and act on areas of revenue generation that were not readily or easily apparent previously."
According to Sogo, the acquisition is meant to drive growth to 30 billion monthly impressions by the end of 2019.