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Cathay CMO knew this ad would
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3 days ago

Cathay CMO knew this ad would "stir hornet's nest"

Speaking exclusively at CampaignComms yesterday, Ed Bell revealed what really happened when the ban of the airline's ad featuring a gay couple sparked controversy in Hong Kong and around the world.

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Dolce & Gabbana falls 140 places in Asia's Top 1000 Brand ranking
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Jun 11, 2019

Dolce & Gabbana falls 140 places in Asia's Top 1000 ...

The brand is still suffering from a poor marketing strategy last year, which caused outrage in China and has seen it drop in consumer preference in almost every APAC market.

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Coke stuns Asia with near-total knockout of Pepsi except in Thailand
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Jun 11, 2019

Coke stuns Asia with near-total knockout of Pepsi ...

Coca-Cola reigns supreme among more than 470 beverage brands in Asia Pacific.

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Heineken, Johnnie Walker still Asia's favourite alcohol, but some markets put local way ahead
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Jun 11, 2019

Heineken, Johnnie Walker still Asia's favourite ...

While the international giants have a firm hold on some parts of Asia, homegrown brands such as Moutai in China, McDowells in India and San Miguel in the Philippines still win out with their home markets.

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Bear Brand on the up; and why Vietnam favours KitKats
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Jun 11, 2019

Bear Brand on the up; and why Vietnam favours KitKats

The reigning names in food categories across Asia held onto their spots in 2019. But there is interesting movement further down the chart, and between markets.

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20 equality actions everyone should take by 2020
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Jun 10, 2019

20 equality actions everyone should take by 2020

The APAC CEO of Wunderman Thompson, Annette Male, outlines 20 actions she thinks adland should take to move the needle on equality and diversity in the workplace, from policies on harassment to pay parity.

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