Olivia Parker
Aug 19, 2019

Discount local brands faring better than premium in New Zealand

Pak'nSave and The Warehouse are among lower-priced brands out-performing their higher-priced counterparts in New Zealand's favourite brands list.

NEW ZEALAND'S TOP LOCAL BRANDS

Watties was the brand New Zealanders ranked the highest local name in the country’s list of its top 100 brands in 2019, finds research by Campaign Asia-Pacific and Nielsen. Now owned by Heinz, the food manufacturer has a strong heritage in New Zealand stretching back to the 1930s, when it was founded. Watties rose 10 places in the top 100 brands list between 2018 and 2019,...

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