Staff Reporters
Aug 19, 2010

DDB banks on a Kiwi for The Warehouse promotions in NZ

The Warehouse connects with customers through bringing back the Kiwi, an icon that is known and loved by all New Zealanders.

DDB banks on a Kiwi for The Warehouse promotions in NZ

Through multiple creative scenarios featuring the Kiwi doing typically kiwi things, DDB will deliver the weekly bargains from The Warehouse.

Whether it be camping outside, mowing the lawns or lowering prices in store, the Kiwi Ambassador is driving home the message that The Warehouse is the place where everyone gets a bargain.

Credits:

Agency DDB New Zealand
Client The Warehouse
Group executive creative director Toby Talbot
Creative director, retail Mark Lorrigan
Creatives Matthias May, Steve Ogilvie
TV producer Jessica Hogan
Account team Natalie Lowe, Jonathan Rea
Production Automatic
Producer Declan Cahill
Director Simon Mark-Brown
Editor Alex O’Shaughnessy
Grade Peter Richie
Visual effects Jason Judd
Post house Toybox

Related Articles

Just Published

7 hours ago

Unflinching sexual-violence campaign conveys harsh ...

One in seven Hong Kong women has been the victim of sexual violence, says a hard-hitting campaign for local organisation Rainlily by Dentsu International agencies.

7 hours ago

Campaign Crash Course: How to create an effective ...

While most agencies have historically focused on the massive opportunity to provide marketing services for consumer-facing clients, there has been a recent surge in interest in the B2B arena. Here are important pointers on cracking B2B marketing.

7 hours ago

Which UN Sustainable Development Goals matter most ...

TOP OF THE CHARTS: Finding decent work, economic growth, reducing inequality and climate action all rank highly. See which UN SDGs are of highest concern in Australia, China, Hong Kong and Singapore.

8 hours ago

The Malaysian artist who ‘paints without a brush’

INSPIRATION STATION: Red Hong Yi has been making waves with stunning, thoughtful pieces using everyday objects.