Olivia Parker
Sep 3, 2019

The 'chaotic beauty' of adland in Bangladesh

With its economy growing great guns and a youthful, content-hungry population, this is a market primed to channel its artistic heritage towards great advertising.

Grey Dhaka's Eco-Cooler, the first project from Bangladesh to win a Cannes Lion , in 2016

Bangladesh is a country that appears to be most often in the news for stories about severe flooding, or refugee camps. It is less well-known for nurturing one of the fastest growing economies in the world, which expanded by 7.9% in 2018, and one of the youngest populations, with an average age of 25.7. Some 35% of the population around 164.7 million people is aged 15 or under.

This makes Bangladesh a country both of...

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