Premium
Making lemonade: how the ‘lemon capital’ of China built a billion-dollar brand
Premium
Oct 29, 2019

Making lemonade: how the ‘lemon capital’ of China ...

Overseas, it has to grapple with scepticism on Chinese produce. Within its home country, it has to contend with a small market. Foong Li Mei explores how Anyue played the cards it was dealt.

Premium
Southeast Asia comes of age
Premium
Oct 4, 2018

Southeast Asia comes of age

As the countries grew richer, so did their people.

Premium
Sexual harassment emerges from the shadows in Asia
Premium
Feb 26, 2018

Sexual harassment emerges from the shadows in Asia

As the #metoo movement spreads across APAC, victims of inappropriate behaviour are tentatively starting to come out of the woodwork in the advertising and marcomms industry.

Premium
Pop-up power: Short-term shops stoke FOMO
Premium
Jan 4, 2018

Pop-up power: Short-term shops stoke FOMO

Temporary retail rentals are as much about marketing as they are about sales, and can give brands a new lease on life.

Premium
Keeping influencers in line
Premium
Aug 17, 2017

Keeping influencers in line

Advertising authorities are out to set higher ethical standards for influencer marketing, but their success remains debatable.

Premium
When startups and agencies don't mix
Premium
Jul 19, 2017

When startups and agencies don't mix

Startups who need comms services and agencies that might like them as clients do not seem to be on the same page.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins