Urgent action is needed to fix silos, structures and staff retention in the 2020s, say several of APAC's rising stars from within agencies themselves.
Roles got bigger, ad spend got smaller, and #metoo got stuck. Foong Li Mei looks back at how APAC ad agencies’ business and life have changed in the past 10 years.
Overseas, it has to grapple with scepticism on Chinese produce. Within its home country, it has to contend with a small market. Foong Li Mei explores how Anyue played the cards it was dealt.
As the countries grew richer, so did their people.
As the #metoo movement spreads across APAC, victims of inappropriate behaviour are tentatively starting to come out of the woodwork in the advertising and marcomms industry.
Temporary retail rentals are as much about marketing as they are about sales, and can give brands a new lease on life.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins