Foong Li Mei

Mar 3, 2020

How influencer networks are commoditising KOLs in Asia

Why are there so many influencer marketing platforms popping up in Asia, and where are they heading?

Mar 3, 2020

Circle of Influencers: We break down 11 of Asia's ...

An infographic guide to APAC influencer marketing platforms Ampverse, AsiaKOL, CastingAsia, Chtrbox, Hi-COM, Inca,, Massfluencer, Parklu, SushiVid and Totally Awesome.

Jan 16, 2020

What agencies need to survive the next decade

Urgent action is needed to fix silos, structures and staff retention in the 2020s, say several of APAC's rising stars from within agencies themselves.

Jan 2, 2020

The decade that was: What has changed and what ...

Roles got bigger, ad spend got smaller, and #metoo got stuck. Foong Li Mei looks back at how APAC ad agencies’ business and life have changed in the past 10 years.

Oct 29, 2019

Making lemonade: how the ‘lemon capital’ of China ...

Overseas, it has to grapple with scepticism on Chinese produce. Within its home country, it has to contend with a small market. Foong Li Mei explores how Anyue played the cards it was dealt.

Oct 4, 2018

Southeast Asia comes of age

As the countries grew richer, so did their people.