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What agencies need to survive the next decade
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Jan 16, 2020

What agencies need to survive the next decade

Urgent action is needed to fix silos, structures and staff retention in the 2020s, say several of APAC's rising stars from within agencies themselves.

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The decade that was: What has changed and what hasn’t for APAC adland
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Jan 2, 2020

The decade that was: What has changed and what ...

Roles got bigger, ad spend got smaller, and #metoo got stuck. Foong Li Mei looks back at how APAC ad agencies’ business and life have changed in the past 10 years.

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Making lemonade: how the ‘lemon capital’ of China built a billion-dollar brand
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Oct 29, 2019

Making lemonade: how the ‘lemon capital’ of China ...

Overseas, it has to grapple with scepticism on Chinese produce. Within its home country, it has to contend with a small market. Foong Li Mei explores how Anyue played the cards it was dealt.

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Southeast Asia comes of age
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Oct 4, 2018

Southeast Asia comes of age

As the countries grew richer, so did their people.

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Sexual harassment emerges from the shadows in Asia
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Feb 26, 2018

Sexual harassment emerges from the shadows in Asia

As the #metoo movement spreads across APAC, victims of inappropriate behaviour are tentatively starting to come out of the woodwork in the advertising and marcomms industry.

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Pop-up power: Short-term shops stoke FOMO
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Jan 4, 2018

Pop-up power: Short-term shops stoke FOMO

Temporary retail rentals are as much about marketing as they are about sales, and can give brands a new lease on life.

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