Foong Li Mei
Jan 16, 2020

What agencies need to survive the next decade

Urgent action is needed to fix silos, structures and staff retention in the 2020s, say several of APAC's rising stars from within agencies themselves.

Basti Chendra craves change. Any change.

“The world today changes in an extreme speed However, I feel like most big agencies in Indonesia seems to work in the same old organisational structure and hierarchy ever since Bill Bernbach put art directors beside copywriters,” says the creative director of Wunderman Thompson in Jakarta.

Many industry players share her sentiments. While advertising itself is evolving at rocket speeds, the agencies behind it are mostly...

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