by Eularie Saldanha | Campaign Asia

Eularie Saldanha

Apr 8, 2021

Celebrity brand endorsements: Relevant or redundant?

Industry experts weigh in on questions that come with brands being trolled for their ambassadors, and endorsers not being able to live up to the brand’s ethos

Marketing

Feb 18, 2021

Eularie Saldanha

How brands should deal with backlash

Campaign India investigates what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground

Advertising

Jan 21, 2021

Eularie Saldanha

Fact-based ads are the start of a new era in ...

Konark Gaur talks about its escalated spat with Hindustan Unilever over rival soap pH levels and its own marketing plans ahead.

Advertising

Jan 19, 2021

Eularie Saldanha

Ad wars: Why one upmanship in advertising makes for ...

With brands taking digs at competitors openly, Campaign dives in to find out the reason, the impact, the legalities and whether brands wars are in for the long haul…