Foong Li Mei
Oct 29, 2019

Making lemonade: how the ‘lemon capital’ of China built a billion-dollar brand

Overseas, it has to grapple with scepticism on Chinese produce. Within its home country, it has to contend with a small market. Foong Li Mei explores how Anyue played the cards it was dealt.

Dozens of workers pick and pack lemons. Source: Anyue Publicity Department

In Anyue, gold grows on trees. Well, kind of. The county, perched on the southeastern side of the Sichuan province in China, is the Middle Kingdom’s largest lemon producer. The Anyue Lemon brand is estimated to worth about 17.3 billion yuan US$2.4 billion, according to the China Brand Value Evaluation List in 2016.

Anyue’s reputation as the lemon capital’ of China began with a bit of a fluke, says Tian Zaize, director of...

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