Chris Powell
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Brand safety tops list of concerns for programmatic ...
The survey of 100 programmatic experts found that verification, viewability and measurement are also among the common worries
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WFA dissolves brand safety coalition GARM following ...
The abrupt announcement comes just days after the organisation and several advertisers, including Unilever and Mars, were accused by X of illegally withholding spending from the social media platform.
Why an Australian whisky wants to take down ...
Coastal Stone Whisky, with some help from a Canadian creative, is actually targeting Canadian Club whisky
The latest Deadpool trailer is actually a (sublimina...
The campaign by Rethink and Maximum Effort was inspired by Deadpool's ketchup-red outfit and Wolverine's mustard yellow one.
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Pepsi's Quebec summer campaign is sealed with a kiss
Created by Anomaly, "Ici, Quand on aime, on aime” (“Here, when we love, we love”) uses kissing as a representation of Quebecers' passion for the things they love. Including Pepsi.
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Andrea Cook departs Interpublic Group
Cook was most recently McCann’s global innovation officer, while also leading the agency’s North American L’Oreal business.
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