Foong Li Mei
Mar 3, 2020

Circle of Influencers: We break down 11 of Asia's KOL platforms

An infographic guide to APAC influencer marketing platforms Ampverse, AsiaKOL, CastingAsia, Chtrbox, Hi-COM, Inca, Influencer.in, Massfluencer, Parklu, SushiVid and Totally Awesome.

As influencer marketing has grown into a key tool for marketers and a huge industry in its own right, influencer marketing platforms have popped up around Asia to help brands sift through the haystack of social media sensations. These companies typically promise to help brands navigate and manage partnerships with influencers at scale using tech-driven solutions. 

Most of the platforms offer a standard set of services: large influencer access, data- and AI-driven analytics and influencer selection, fraud protection technology, and measurement of ROI with similar metrics. We took a closer look at 11 networks, detailing their areas of specialty, markets of operation, key clients, measurement capabilities and most importantly their key differentiating factors.

Explore the infographics above to see what we found about the following companies:

  • Ampverse
  • AsiaKOL
  • CastingAsia
  • Chtrbox
  • Hi-COM
  • Inca
  • Influencer.in
  • Massfluencer
  • Parklu
  • SushiVid
  • Totally Awesome

We hope to add additional networks and we plan to update this feature over time. If you would like to see another platform included, please contact us

Companion piece:

How influencer networks are commoditising KOLs in Asia

Why are there so many influencer marketing platforms popping up in Asia, and where are they heading?
 

 

Related Articles

Just Published

10 hours ago

Tech Bites: Week of May 16, 2022

News from Alipay, Klook, AnyMind, Dataxis, Mediabrands, Dable, Joy Spreader and more. Plus, Grab announces its first-quarter 2022 results, in our weekly roundup of tech and media news.

11 hours ago

Campaign Crash Course: Understanding attention-based...

In this lesson, Kevin Smyth from Playground XYZ explains how marketers can use modern attention-based metrics to measure retention.

11 hours ago

What does a social media platform for seniors look ...

A new social media network aimed at seniors called Club is a 'no-judgement platform' that allows its target audience to connect and create a sense of purpose.

15 hours ago

Interpublic Group names Channing Martin global ...

Martin will lead strategy on all diversity-related matters and expand the company’s equity and inclusion practices.