Babar Khan Javed
Aug 23, 2017

Innovative uses of smart tech building branding revolutions

The latest tools and advances in data analysis are ushering in a brave new world of possibilities for marketers willing to embrace a fully customer-centric approach.

VR vision: Tourism Australia pushed the needle by giving tourists a cyber taste of destinations

Brand-building has changed. Once the province of grand gestures such as TVCs and print campaigns, the field is now a fertile area for deploying innovative, data-backed tactics that can have outsized results at all stages of the process. 

Until recently, the main problem with the concept of brand-building has always been the difficulty in identifying those particular moments, both during the customer journey and the after sales service, when opportunities for building trust...

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