Barry Lustig
Sep 6, 2017

Japan's future competitiveness: Castles made of sand?

Japanese marketers should revisit their fundamental assumptions about how they will compete and grow.

How Japan will compete globally was a topic of intense discussion at the Japan Roundtable, a kind of annual mini-Davos for leaders in Japanese industry, academia and government.

There were very few delegates attending who didn’t advocate that a sustainable growth strategy for Japan is dependent upon success outside of Japan. We’ve heard the reasons before population decline, an ageing workforce and a government and corporate culture that do not encourage risk.

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