Olivia Parker
Aug 22, 2017

Inflight magazines: Paper planes soar higher

Higher quality editorial combined with more passengers means inflight magazines remain a fertile print landing ground for ads. But is the rise of onboard wifi changing the game?

Literary vision: Cathay Dragon’s Silkroad broke new ground with its specially commissioned anthology of short stories

Cathay Pacific’s inflight magazine, Discovery, contains some ideas as lofty as the skies its aircraft navigate. “Why spend your life trying to be happy when you could be eudaemonic instead” asks British philosopher Julian Baggini in a column on Western thinking. “A more noble notion of happiness asks people to be content with poverty’,” responds the writer Wai-hung Wong in his answering column for the East.

Every month since June 2015, when content...

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