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From SEO to GEO: How agencies are navigating ...
AI is rapidly changing search, with implications for media, agencies and brands. Here’s how firms are changing strategy from search engine optimization to generative engine optimization.
4 flashpoints in the Trump White House's war with ...
From banning AP correspondents to canceling subscriptions, here are a few ways the Trump administration is intentionally stressing its own relationship with mainstream journalists.
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FGS deal sets new benchmark for private equity in PR
While some say KKR is paying a control premium for the WPP asset, others believe 15 times earnings represents a transformation in how PE views the comms sector.
For brands, planning for the 2028 Olympic Games is ...
Wowed by the success of the Paris Olympics, marketers are wasting no time getting ready for the Los Angeles Games in four years.
Brand Super Bowl playbook: Scenario planning for ...
Marketers are ready to pounce on the biggest topic of Super Bowl LVIII. Bet that at least one of them will fumble.
Evolution, not extinction: How brands and agencies ...
Amid feverish opposition, many companies aren’t backing off diversity, equity and inclusion work, but they are talking about it differently.
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