Staff Reporters
Nov 20, 2023

40 Under 40 2023: Siddhant Lahiri, Forsman & Bodenfors

Having spent two decades shaping Southeast Asia's advertising landscape, Siddhant Lahiri has earned himself recognition for being a progressive strategist.

40 Under 40 2023: Siddhant Lahiri, Forsman & Bodenfors
SEE ALL OF THE 2023 40 UNDER 40
Proven leaders with path-breaking expertise

Siddhant Lahiri

Strategy director
Forsman & Bodenfors Singapore
Singapore

From humble beginnings in New Delhi to Singapore, Siddhant Lahiri pursued his passion for creativity to achieve security and comfort for his family, leading him to a fulfilling career in advertising.

With over 15 years of experience across top agencies in Asia, Lahiri has distinguished himself through strategy and thought leadership, establishing a culture of strategic thinking that has won agencies numerous national and regional awards.

In 2022, he joined Forsman & Bodenfors Singapore as strategy director and advanced to group strategy director position the following year, mentoring a growing pool of diverse talent and working with big clients like AIA, Lee Kum Kee, and Häagen-Dazs. 

Lahiri’s ability to clearly communicate strategic narratives that drive impact, challenge the norms with new ways of thinking, and reframe complex issues into opportunities for clients has cemented his reputation as a strategist who redefines categories, solves incredible challenges, and delivers measurable results. In the past year, his work has earned the agency its first (four) wins at the Singapore Effie Awards and a shortlist for the APAC Effies. 

Beyond client work, Lahiri contributes as an educator and author. He teaches at top institutions, inspiring future generations. Through insightful articles, Lahiri brings new perspectives on integrating brands with societal purpose.

Lahiri leads with a commitment to agency vision, collaboration, and passion for mentoring others. He excels in consistently applying strategic rigor, creativity, and human insights to elevate brands and the industry. 

SEE ALL OF THE 2023 40 UNDER 40
Proven leaders with path-breaking expertise

 

Source:
Campaign Asia

Related Articles

Just Published

6 hours ago

Skyn desires to touch souls, not just bodies this ...

For a generation losing interest in sex, Skyn creates whispers of intimacy and hushed desires for a deeper connection in its latest Christmas offering. Here’s an exclusive peek.

8 hours ago

Women to Watch 2023: Neha Mehrotra, Avian WE

A communications veteran and a powerhouse, Neha Mehrotra’s journey is one that inspires you to dream big.

8 hours ago

Exporting to the West: The growing presence of ...

The implication is clear: Advertisers in the region are aggressively advertising outside their home continents. So, where is this ad spend coming from, and how will it shape the future of not just APAC, but companies worldwide? Ian Whittaker explores.