forsman bodenfors
Head & Shoulders on subverting shampoo ad tropes with new anime campaign
EXCLUSIVE: The P&G brand and creative partner Forsman & Bodenfors talk to Campaign about why it borrowed elements from anime to destigmatise male dandruff in Japan.
Cruelty inflicted on humans to spotlight cruelty inflicted on dogs
A pro bono campaign by Forsman & Bodenfors for the Singapore SPCA highlights the barbarity of electric-shock collars used in dog training.
Gojek marks unified brand launch with first multi-market regional campaign
New work by Forsman & Bodenfors Singapore envisions a world where everything 'flows' as Gojek's unified brand is introduced in Vietnam and Thailand.
Haagen-Dazs debuts new flavours, in tone as well as ice cream
A global summer campaign—the first work from new agency Forsman & Bodenfors—introduces new tastes, brighter colours and a healthy dash of inclusion.
SPCA hijacks video conferencing backgrounds to promote pet adoption
Singapore's animal protection organisation and Forsman&Bodenfors want you to put your virtual backgrounds to work on behalf of animals who need real homes.
Best ads of all time: Forsman & Bodenfors creatives
We put the agency's senior team on the spot about their picks for best (and most overrated) work.
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