forsman bodenfors

May 18, 2022

How the world's first virtual influencer with Down syndrome was created

To drive home the idea that the metaverse is for everyone, Forsman & Bodenfors launches Kami, a confident young woman who wants to smash barriers in the digital space. Go behind the process of creating her.

Jan 27, 2022

Women to Watch Greater China 2022: Sherry Shi, Forsman & Bodenfors

Shi is a game-changer in creativity and innovation who wins praise and recognition from global clients in the Chinese market.

Dec 2, 2021

Visit Sweden wants to reclaim Ikea product names

Did you know the Ikea loo brush is named after a beautiful lake?

Nov 25, 2021

New Forsman & Bodenfors CEO eyes new phase in its growth ambitions

Emboldened by the Stagwell-MDC merger, Toby Southgate wants to see F&B get bigger and better, but not at any cost.

Jun 15, 2021

Häagen-Dazs uses split screens for summer fun

New global work from Forsman & Bodenfors encourages you to 'Love the mix' of the brand's new combo flavours.

Apr 8, 2021

Head & Shoulders on subverting shampoo ad tropes with new anime campaign

EXCLUSIVE: The P&G brand and creative partner Forsman & Bodenfors talk to Campaign about why it borrowed elements from anime to destigmatise male dandruff in Japan.