In this episode of Creation Stories, we explore a fascinating project by Down Syndrome International (DSi) and its agency partner Forsman & Bodenfors. Meet Kami, the world’s first virtual influencer with Down syndrome who was launched a few months ago and described as a “confident young woman who wants to break down barriers in the digital space”.
Learn about how the project came to be and why Kami is significant for the Down syndrome community.
In this episode, Creation Stories host Richard Bleasdale spoke with:
- Russell Watkins, fundraising officer, DSi
- Rachel Kennedy, creative, Forsman & Bodenfors
See the launch video and the full conversation about its creation:
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Watch the launch video below:
About Creation Stories
In Creation Stories by Campaign Asia-Pacific, a brand leader and an agency partner discuss how they collaborated to create one special ad, or an entire campaign, for markets in Asia-Pacific.
From the objectives to the brief, and from the creative inspiration to the production, Creation Stories gives you an inside look at what it takes to create excellent brand marketing.
If you have comments about Creation Stories, contact us at [email protected].