Lecia Bushak

Diversity in healthcare marketing nowhere near enough
Marketing
Nov 21, 2021
Lecia Bushak

Diversity in healthcare marketing nowhere near enough

The ANA/AIMM report on diversity in marketing paints a picture of an industry making slow progress, but systemic change is needed.

Diversity in healthcare marketing nowhere near enough: ANA
Advertising
Nov 19, 2021
Lecia Bushak

Diversity in healthcare marketing nowhere near ...

The US report on diversity in marketing paints a picture of an industry making slow progress, but systemic change is needed.

YouTube’s anti-vax ban ups pressure on tech behemoths
Digital
Oct 3, 2021
Lecia Bushak

YouTube’s anti-vax ban ups pressure on tech behemoths

As part of its pushback against vaccine-related misinformation, the platform banished the channels of well-known vaccine misinformation spreaders.

‘Don’t get vaccinated’ truck touting ‘funeral home’ goes viral
Advertising
Sep 22, 2021
Lecia Bushak

‘Don’t get vaccinated’ truck touting ‘funeral home’ ...

The out-of-home execution was actually a pro-vaccine effort engineered on behalf of a local healthcare provider.

YouTube moves to bolster credible health content
Media
Jul 19, 2021
Lecia Bushak

YouTube moves to bolster credible health content

The platform’s new features are designed to prioritize reliable information and combat false assertions.

Lions Health: 2021 Pharma, health and wellness winners
Marketing
Jun 22, 2021
Lecia Bushak

Lions Health: 2021 Pharma, health and wellness winners

A tech innovation for patients with cystic fibrosis took home the Grand Prix in Pharma, while two Grand Prix were awarded in health & wellness.

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