by Arvind Hickman | Campaign Asia

Arvind Hickman

Apr 20, 2021

Unforgivable, tone-deaf land grab’ could ‘decimate ...

Communications experts have slammed the lack of stakeholder engagement and the timing of an announcement that 12 elite football clubs want to form a European Super league.

More than half of Instagram influencers 'engaged in fraud'

Digital

Apr 15, 2021

Arvind Hickman

More than half of Instagram influencers 'engaged in ...

Also, 45% of Instagram accounts are fake, according to a new study by HypeAuditor.

London Underground receives PlayStation makeover

Marketing

Nov 19, 2020

Arvind Hickman

London Underground receives PlayStation makeover

The iconic Oxford Circus Tube station roundels have been transformed into PlayStation's controller button symbols to mark the launch of the PS5 console.

Kia appoints M&C Saatchi Sport & Entertainment to global tennis brief

Oct 29, 2020

Arvind Hickman

Kia appoints M&C Saatchi Sport & Entertainment to ...

The agency will activate the auto brand's partnership with Rafael Nadal and the Australian Open.

Samsung teams up with Olympian for fragrance ad parody

Advertising

Oct 8, 2020

Arvind Hickman

Samsung teams up with Olympian for fragrance ad parody

Gymnast Max Whitlock is the face of a new fragrance intended to capture the essence of freshly laundered clothes in a campaign created by Taylor Herring.