Staff Reporters
May 16, 2023

APAC Power List 2023: Meet the region's 50 most influential marketers

Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.

APAC Power List 2023: Meet the region's 50 most influential marketers

Campaign Asia-Pacific is proud to announce the 2023 Asia-Pacific Power List, our selection of the region's most influential and purposeful marketers, presented in partnership with DoubleVerify.

Leading brand marketers have a very different job than they did even five to ten years ago. Not only do they have more options than ever to tell their brand stories – through influencers, new digital platforms, the metaverse, retail media and more – but now they are responsible for all consumer touchpoints. That means keeping up with data sources, online and offline interactions, AI and adtech and we haven’t even gotten to managing agencies and telling creative stories.

Suffice it to say, the members of our Power List must be well-rounded. But that hasn’t even covered all the criteria we’re looking for in our evaluations.

Firstly, there’s the Power element. Many of these marketers represent brands with substantial advertising budgets and market share. But they are more than just brand caretakers, they're growing their brands by communicating and engaging with consumer communities through meaningful work and action that can make a difference.

This brings us to the second element. We expect APAC’s top CMOs to take a lead role in not only articulating brand purpose, but creating an inclusive brand culture that fosters diversity and demands equality.

Finally, we look for innovation and creativity. Those willing to adapt, experiment and take a bold stand at the right moments when its backed up with the right values and insight.

Once again, half of the marketers on this list are making a return appearance, having earned their stripes as consumer activity entered a new post-pandemic phase. But another half is comprised of new faces as brands rise and fall, CMO duties and priorities shift, individuals enter new opportunities, and new difference-makers step up to the challenge.

While the list was again subject to much debate and many rounds of intense discussion among Campaign's editors, we’re confident that the list represents the region’s best.

Congratulations to all members of the 2023 Asia-Pacific Power List: The region's most influential and purposeful marketers.

RHB Bank
Malaysia
 
Bo Sun 
Trip.com Group
China
Danielle Jin
Visa
Singapore
Diageo
India
Dondi Gomez
Jollibee 
Philippines  
Edward Bell
Cathay Pacific 
Hong Kong 
 
Erin Silvoy
Starbucks
Singapore 
 
McDonald's
Malaysia
A.S. Watson 
Hong Kong  
Hikaru Adachi
FamilyMart
Japan
Jan-Paul Jeffrey
Spotify
Singapore 
 
Jessica Beaton
Disney
Singapore
 
Joanna Flint
Mandarin Oriental 
Singapore
 
Mastercard 
Singapore
 
General Mills
Singapore 
Kainaz Gazder
P&G
Singapore
DBS
Singapore
Kevin Mintaraga
Tokopedia
Indonesia
 
PepsiCo
China
Linda Hassan
Domino's Pizza  
Malaysia
 
Lynn Cheah
Lululemon
China
 
Madhav Nayak
Yum! Brands
Singapore
 
Budweiser
China
 
Suncorp 
Australia
 
Rakuten
Japan
 
Philippines
Tata Consultancy Services  
India
Tanishq
India
 
HDFC Bank
India
 
Mayora Indah Tbk
Indonesia
DFI Retail
Hong Kong
 
Central and Robinson
Thailand 
 
Kimberly-Clark
India
 
AXA
Hong Kong
 
Unilever
Singapore 
 
LinkedIn
Australia
 
The Heineken Company
Singapore 
 
HP
Singapore
 
Google
Singapore
 
Mondelez 
Singapore
 
Danone
Indonesia
 
Samsung
Korea
 
AIA Group
Hong Kong
Tourism Australia
Australia
ANZ
Australia
 
Julie's Biscuits
Singapore
 
L'Oréal  
Singapore
Sabeco
Vietnam 
Red
China
 
Yves Briantais
Colgate-Palmolive
Hong Kong

 

Source:
Campaign Asia

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