asia pacific
One size doesn't fit all among millennials
The lifestyles and values of millennials born in the 1980s and 1990s differ vastly, with the latter operating seamlessly between the real and digital worlds.
‘Millennials’ is a buzzword, not a catch-all
A broad gap in lifestyle and attitude exists between those born in the 80s and 90s, and if brands want to be well received, they should not try to speak to them all at once.
Programmatic adoption by APAC marketers on the rise: MediaMath
SINGAPORE - About 41 percent of senior marketing professionals in Asia Pacific have already adopted programmatic buying into their media-buying processes, according to a new study by Forrester Consulting, commissioned by MediaMath.
Marketer satisfaction with social media fails to match usage: Forrester
SINGAPORE - B2C marketers in Asia Pacific are becoming increasingly active in social marketing, but their level of satisfaction with various social platforms remains mixed, according to a new report by Forrester.
Facebook Audience Network now connected to the mobile web
SINGAPORE - Facebook Audience Network (FAN), the social platform’s mobile ad network, has officially expanded its reach beyond mobile app placements to include mobile web pages.
Worry about attribution later, build the digital foundation first: VivaKi
SINGAPORE - There’s a lot of talk about getting attribution right in today’s multi-device landscape, but that’s just putting the cart before the horse for many brands, according to Grace Liau, VivaKi’s general manager for Asia Pacific.
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