EXCLUSIVE RESEARCH: Where should your ad budget go? Campaign teamed up with YouGov to look at levels of trust in ads on 10 forms of media across six markets, and how they compare to the global average.
Presenting the 40 outstanding women across marketing, media, technology and communications in Asia-Pacific who are the Women to Watch class of 2020.
Aakanksha Patel was appointed Oliver Agency’s country head in one of the world’s largest markets at the age of just 30, all while running her own leading probiotic brand on the side.
She has led her agency to double staff size and triple revenue, while contributing to strong client retention and playing a pivotal role in securing the biggest accounts.
Over the past decade, she has worked across categories ranging from FMCG to insurance in NZ, Australia and the UK and won over 18 marketing and effectiveness awards.
She has built a stellar career and fought and won a four-year battle with severe hip dysplasia and endometriosis.
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