Maisie McCabe

Feb 21, 2024

Will (Jo) Bacon get M&C Saatchi sizzling again?

It will be good for the industry—and the UK—if the new chief executive builds a business befitting the agency's legacy, writes Campaign UK editor, Maisie McCabe.

Nov 14, 2023

Accenture Song restructures to 'deliver at the ...

Annette King will become the consulting giant's marketing practice lead.

Nov 7, 2023

Campaign CMO Outlook 2023: AI supercharges adland

The future possibilities for advertising through the use of artificial intelligence have captured the attention of the industry, but the technology does not come without risks. Part two of Campaign’s 2023 CMO Outlook report unveils the opportunities and concerns that senior marketers anticipate will accompany the use of AI.

Nov 7, 2023

Angela Tangas: 'I didn't come here to run an ...

Dentsu’s UK and Ireland chief executive is building on the group’s Japanese heritage.

Oct 30, 2023

Campaign CMO Outlook 2023: In-housing permeates brands

In-housing might be particularly seductive to marketers during times of economic pressures, but its appeal is wider than the financial justification. Campaign has spoken to CMOs worldwide to uncover their future plans.

Oct 16, 2023

Will advertising agencies survive?

As ad agencies find that they must move on from their traditional roles as creators and strategists and AI makes its presence increasingly felt, is a root-and-branch change to the industry’s long-standing business model necessary?