Maisie McCabe

Jan 20, 2021

British Airways owner reviews all global agency ...

IAG appointed WPP to the full-service BA account in 2017.

Dec 14, 2020

Nutella spreads search for global creative agency

Italian chocolate group Ferrero is looking for an agency to work on its Nutella spread brand.

Nov 19, 2020

Moray MacLennan ascends to the throne at M&C ...

M&C Saatchi PLC is set to promote long-term lieutenant Moray MacLennan to chief executive, as the company’s last remaining founders bow out.

Jul 9, 2019

Will more clients follow Unilever in adopting a ...

The FMCG giant is scrapping individual agency relationships.

Jun 20, 2019

Unilever scraps separate agency relationships

FMCG giant is looking to work across holding companies and develop content partnerships with the entertainment world as it moves away from interruption-based advertising.

Jun 4, 2015

Mondelez calls $1.85 billion media review

Dentsu Aegis Network and SMG will go head-to-head for global media business.