There isn't a simple solution to the complexities of hybrid working in creative businesses.
Former Singapore-based chief creative officer will "explore new possibilities" as mantle passes to Abbott Mead Vickers BBDO creative Alex Grieve.
He shot Audi 'Clowns', The Guardian 'Three little pigs' and 'Christmas is for sharing' for Sainsbury's and Abbott Mead Vickers BBDO and co-founded UK production company Rattling Stick.
IAG-owned airline moves its advertising and CRM account from WPP to Uncommon Creative Studio after four years, scrapping its integrated model
Executive partner sold former agency 101 to MullenLowe four years ago.
Kay is currently the global partner and Asia-Pacific CEO at 72andSunny, based in Australia.
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