Maisie McCabe

Jul 1, 2024

Maybe Cannes Lions isn't capable of picking all of ...

Creatives congregate at Cannes for validation, yet the festival can favour the sort of advertising briefs many of them try to avoid.

May 13, 2024

The creative backlash against Apple 'Crush' missed ...

Apple is diluting its advertising pedigree with low-grade thinking.

Mar 24, 2024

Amid the flood of agency mergers, Ogilvy One is a raft

As personalised comms expand, the industry needs Ogilvy One’s creativity-led one-to-one approach more than it did in 2017.

Mar 24, 2024

The & Partnership and MSix & Partners merge to form ...

Agency says bringing media and advertising together will allow it to leverage AI better.

Mar 17, 2024

Leo Burnett and Rapp’s double-AOY wins should ...

Both agencies' success demonstrates brighter days are possible for all shops.

Feb 21, 2024

Will (Jo) Bacon get M&C Saatchi sizzling again?

It will be good for the industry—and the UK—if the new chief executive builds a business befitting the agency's legacy, writes Campaign UK editor, Maisie McCabe.