Nicola Merrifield
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Rightmove chief marketer: Pitching with the CEO, ...
Matt Bushby explains how he's on a mission to prove marketing is not the 'colouring-in department', with help from Rightmove's new creative and brand strategy agency.
Michael Lee: 'The idea of a big, TV-driven brand ...
VCCP Partnership’s chief strategy officer discusses what lies ahead for planners as the media landscape continues to fragment.
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Campaign CMO Outlook 2023: In-housing permeates brands
In-housing might be particularly seductive to marketers during times of economic pressures, but its appeal is wider than the financial justification. Campaign has spoken to CMOs worldwide to uncover their future plans.
Spike Lee reminds adland creatives: your priority ...
Creativity should serve the purpose of selling, says the filmmaker.
Dove CMO: brand success more reliant on marketers ...
Alessandro Manfredi, Dove's global chief marketing officer, says marketers need to be more receptive to creative ideas.
Bid farewell to the big CCO ego
Global chief creatives are leaving the grandstanding behind to become mediators and mentors.
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