Nicola Merrifield

Stick or twist? Staff churn still on the cards a year after 'Great Resignation'
Advertising
2 days ago
Nicola Merrifield

Stick or twist? Staff churn still on the cards a ...

Agencies are in a state of flux as staff shake up their careers by changing jobs – including moving to a different industry altogether – leaving adland leaders grappling with the fallout.

Salaries rise for majority of creative staff but women earn $11k less than men in UK survey
News
May 12, 2022
Nicola Merrifield

Salaries rise for majority of creative staff but ...

Salary inflation led to 63% of permanent staff receiving an average 10.2% pay increase.

Cannes Lions launches new award for creative B2B excellence
Advertising
Dec 2, 2021
Nicola Merrifield

Cannes Lions launches new award for creative B2B ...

Other changes include a broadening of the commerce prizes and a stronger emphasis on creative in the media awards.

Google agrees to monitoring by UK regulator as it replaces cookies with new data tracker
Advertising
Nov 29, 2021
Nicola Merrifield

Google agrees to monitoring by UK regulator as it ...

The tech firm has been under investigation by the UK regulator over competition concerns.

MediaCom launches data-based tool to drive creative performance by up to 50%
Advertising
Nov 25, 2021
Nicola Merrifield

MediaCom launches data-based tool to drive creative ...

The new system will include an algorithm that uses information on emotional response and attention levels.

Travel adspend recovery stalled until 2023 despite 36% boost next year
Marketing
Nov 23, 2021
Nicola Merrifield

Travel adspend recovery stalled until 2023 despite ...

Domestic holidays are expected to remain popular, while business travel has been slower to bounce back, the report by Zenith says.

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