Nicola Merrifield
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The Knowledge
Oct 22, 2022
Campaign CMO Outlook: Digital retail media picks up
Retail media is set to be worth $101bn in 2022. Campaign has spoken to CMOs worldwide about their plans to take advantage of this opportunity.
Oct 18, 2022
Half of chief marketers say unproven ROI is biggest ...
The Campaign survey showed senior marketers are split when it comes to investing in the space.
May 12, 2022
Salaries rise for majority of creative staff but ...
Salary inflation led to 63% of permanent staff receiving an average 10.2% pay increase.
Dec 2, 2021
Cannes Lions launches new award for creative B2B ...
Other changes include a broadening of the commerce prizes and a stronger emphasis on creative in the media awards.
Nov 29, 2021
Google agrees to monitoring by UK regulator as it ...
The tech firm has been under investigation by the UK regulator over competition concerns.
Nov 25, 2021
MediaCom launches data-based tool to drive creative ...
The new system will include an algorithm that uses information on emotional response and attention levels.
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