Nicola Merrifield

Nov 13, 2023

Rightmove chief marketer: Pitching with the CEO, ...

Matt Bushby explains how he's on a mission to prove marketing is not the 'colouring-in department', with help from Rightmove's new creative and brand strategy agency.

Nov 1, 2023

Michael Lee: 'The idea of a big, TV-driven brand ...

VCCP Partnership’s chief strategy officer discusses what lies ahead for planners as the media landscape continues to fragment.

Oct 30, 2023

Campaign CMO Outlook 2023: In-housing permeates brands

In-housing might be particularly seductive to marketers during times of economic pressures, but its appeal is wider than the financial justification. Campaign has spoken to CMOs worldwide to uncover their future plans.

Jun 27, 2023

Spike Lee reminds adland creatives: your priority ...

Creativity should serve the purpose of selling, says the filmmaker.

Jun 25, 2023

Dove CMO: brand success more reliant on marketers ...

Alessandro Manfredi, Dove's global chief marketing officer, says marketers need to be more receptive to creative ideas.

Jun 21, 2023

Bid farewell to the big CCO ego

Global chief creatives are leaving the grandstanding behind to become mediators and mentors.