Agencies are in a state of flux as staff shake up their careers by changing jobs – including moving to a different industry altogether – leaving adland leaders grappling with the fallout.
Salary inflation led to 63% of permanent staff receiving an average 10.2% pay increase.
Other changes include a broadening of the commerce prizes and a stronger emphasis on creative in the media awards.
The tech firm has been under investigation by the UK regulator over competition concerns.
The new system will include an algorithm that uses information on emotional response and attention levels.
Domestic holidays are expected to remain popular, while business travel has been slower to bounce back, the report by Zenith says.
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