Nicola Merrifield

Jun 13, 2024

Global agency groups Q1 2024 report card: 'big six' ...

WPP and Dentsu’s organic revenues declined, while the other major holding companies achieved growth.

Feb 8, 2024

Virgin Atlantic marketing chief on accepting the ...

Annabelle Cordelli speaks to Campaign on tackling green aviation naysayers and how agencies need to prove effectiveness.

Dec 19, 2023

Panadol chief marketer: How healthcare is ‘hotting ...

Tamara Rogers discusses how the global consumer healthcare company turns to holding companies for partnerships and why she won’t spread agency spending 'too thin.'

Nov 13, 2023

Rightmove chief marketer: Pitching with the CEO, ...

Matt Bushby explains how he's on a mission to prove marketing is not the 'colouring-in department', with help from Rightmove's new creative and brand strategy agency.

Nov 7, 2023

Campaign CMO Outlook 2023: AI supercharges adland

The future possibilities for advertising through the use of artificial intelligence have captured the attention of the industry, but the technology does not come without risks. Part two of Campaign’s 2023 CMO Outlook report unveils the opportunities and concerns that senior marketers anticipate will accompany the use of AI.

Nov 1, 2023

Michael Lee: 'The idea of a big, TV-driven brand ...

VCCP Partnership’s chief strategy officer discusses what lies ahead for planners as the media landscape continues to fragment.