In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.
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Publicis CEO gave exclusive interview at Campaign House on first day of Cannes Lions.
Guang Cui, CEO of Dentsu China, will oversee media agencies, as Dephin Lim joins from WPP and Derek Huang transitions from Merkle to lead Dentsu X.
For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.
Names Yoshinobu Ise new global head of the division and expands anime business to China, SEA and North America.
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