Data
Retail engine drives Alibaba to 51% revenue rise
The internet giant took in US$13.932 billion for the quarter (US$56.152 billion for the year), and says it added 102 million active consumers on its China retail marketplaces.
4 takeaways from McKinsey’s Chinese luxury report
Despite the current economic uncertainty, McKinsey is confident about the pivotal role that Chinese luxury shoppers will continue to play in the global luxury market.
Marketing for Ramadan? Put your money in mobile
TOP OF THE CHARTS: 2018 data from Criteo gives marketers some hints on how to get the most out of Ramadan budgets.
Losses from ad fraud are falling: ANA
The 2019 global economic loss from fraud is expected to be 11% better than 2017, but still total US$5.8 billion, according to a new report.
Online video revenue in APAC set to double over 5 years
A Media Partners Asia report predicts US$52 billion in revenue in 2024.
Marketers still slow to improve CX
TOP OF THE CHARTS: Despite all the talk about experience being a priority, most brands are still aren’t moving fast enough, according to Adobe’s latest study.
Arthur Sadoun: Epsilon will not be another Sapient nightmare
'We have learned a lot,' Publicis Groupe chief executive insists.
Confidence returning to buying and selling data: Eyeota
Evolving data laws run the risk of creating continued headaches, but GDPR has pushed most brands, agencies and publishers to a better place, argues Eyeota's international MD Aaron Jackson.
Do you need a data scientist?
As brands evolve to become more sophisticated with their data, there is increasing pressure to add data scientists to their teams. But not every marketer may need to rush to hire.
Who's leading the pack in the latest New Business League?
Ogilvy, Leo Burnett, OMD and MediaCom are among the agencies shifting positions in R3's latest tally. Plus, see the top 10 APAC business wins.
Decoding Mark Zuckerberg's plea for 'new regulation'
Let's interpret key passages from Facebook founder's manifesto.
Study: Small percentage of CMOs are driving transformation
Accenture's survey includes insights from nearly 1,000 CMOs and more than 500 CEOs.
Zenith global adspend prediction jumps from 4.0% to 4.7%
Five APAC markets wlll be among the top 10 contributors of new global adspend dollars over the next three years.
The finance and marketing therapy session
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.
Agency Report Card 2018: APAC holding company rankings
See which advertising and media holding companies surged ahead in Asia-Pacific, and which declined. Plus: Data visualisations of holding-company revenue and market cap over the last several years.
Marketing now the foundation of CX: Salesforce
TOP OF THE CHARTS: Salesforce's latest study highlights the growing integration of marketing with other business units, and the increasing influence of AI and privacy concerns.
Programmatic is 'central' to nearly 40% of APAC marketers
TOP OF THE CHARTS: A third of those surveyed by the WFA lack more than a basic understanding, however.
And they're off! See the year's first New Business League
BBDO and Mindshare are quick out of the gate as a new year of creative and media rankings begins. See who else made R3's first 2019 list.
India crushes it in the Warc Effective 100
Work from India takes the top three spots in Warc's list of the most awarded campaigns and companies for effectiveness.
APAC sees 'massive' growth in mobile ad requests
TOP OF THE CHARTS: India is seeing "meteoric" growth in mobile advertising, with South Korea and Thailand also chalking up big numbers, according to mobile ad platform provider Smaato.
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