TOP OF THE CHARTS: Media-quality report from Integral Ad Science shows which countries are best and worst for digital-ad viewability, brand risk and fraud.
Congratulations brand marketers. The C-suite is paying more attention to you thanks to all your shiny data. Now the pressure’s on.
As both sides gain sophistication, fraud has become a high stakes race.
TOP OF THE CHARTS: Contrary to popular belief, mobile screen time is only overtaking TV viewing time in China starting this year. But, mobile video time is growing by about 25% per year.
The EVP of brand safety at GroupM shared the terms advertisers must enforce in order to achieve a clean digital supply chain of 100% viewability.
No organisation can avoid the implications of the outcry surrounding Facebook's data usage. Michael Daley, senior strategist at Digitas Sydney, outlines how and why businesses need to adjust for competitive edge.
Advertisers can learn more about how Google structures and values data based on the latest patent granted, taking action plans from SEO experts in Asia.
The BBC claims its bets on contextual programmatic have paid off.
China emerges as the second worst market (after Russia) in a global benchmarking report from the WFA, which also examines video-ad viewability.
After years of releasing free tools that evaluate the speed of mobile sites and make the business case for prioritising it, Google has announced the rollout of mobile-first indexing.
TOP OF THE CHARTS: When it comes to both TV and online advertising in China, it's a seller's market.
TOP OF THE CHARTS: Zenith's adspend forecast for China has been revised sharply upward, helping drive the global forecast to greater heights.
Our annual agency family tree, compiled by R3, is a handy guide for keeping track of which agencies belong to each of the major holding companies.
As part of our Agency Report Card feature for 2017, we present R3's ranking of holding companies by full-year APAC revenue.
A new report by Prospect and PublicAffairsAsia lays bare the extent of the pay gap between genders in the PR and communications industry in Asia Pacific.
TOP OF THE CHARTS: Asian markets unsurprisingly leading the way in mobile use, but it's getting bigger everywhere, according to ComScore's latest report, which also highlights Amazon's rapid global growth.
Advertisers and agencies that aspire to rank high in voice search will need to ensure that at least a dozen variables are implemented by the experts, according to a new report.
Publicis Worldwide and Wavemaker are quickest off the blocks.
Gender Pay Gap report on WPP's UK agencies cites JWT as having the worst pay divide between men and women, while Kantar's gap is smallest.
Alibaba's 2017 annual report on Tmall reveals the countries, categories and specific products finding success selling to China's online shoppers.
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