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Ebiquity: expect more reviews and pitches in China in 2023
TOP OF THE CHARTS: Covid and related restrictions delayed many media account reviews in 2022, which is why the media consultancy expects a resurgence in 2023.
Global agency groups 2022 report card: ‘Another record year'
Staff bonuses at WPP and Publicis Groupe announced, but Interpublic agencies impacted by tech giant problems.
2022 new-biz review: Which media agencies came out on top?
Campaign looks at the top agencies ranked by gross new-business billings in 2022.
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Neuroscience study shows DOOH on social media 'unlocks significant value'
A neuroscience study has shown how digital out of home enhances social media campaigns.
Global marketing coalition launches 2023 DEI census
Led by the WFA, ten marketing and advertising organisations including Campaign will help measure the state of diversity, equity and inclusion in 33 markets worldwide. Take the survey now.
R3 China PR Scope: 43% of in-house PR and marketing teams had integration last year
R3’s seventh China PR Scope Study found that 43% of marketing and PR teams of over 100 brands in China experienced integration in the past year. Get all the details here.
M&A Watch: CX and B2B top trends in December
Agencies bought at end of 2022 include Fiftyfive5 and Melon.
APAC media inflation to rise 4% in 2023
TOP OF THE CHARTS: Asia-Pacific is the only region to see media inflation rise this year, but overall levels will remain lower than elsewhere, according to ECI's Q1 report.
'Grey' online content erodes ad effectiveness: study
Many Australian consumers associate brands with misaligned content around their communications, diminishing their message, according to a global study by Magna and Channel Factory.
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Asia-Pacific new-biz spotlight: WPP leads big six with star performances from Ogilvy and Wavemaker
India is only market in top three to record new-business growth in November.
Ageism almost as common as gender discrimination for women in PR: survey
More than one in two female PR professionals (53%) claim to have faced discrimination in the workplace, which includes prejudice based on age and gender, a new global survey shows.
APAC agency rankings: Mindshare's wins help narrow gap with Zenith after PepsiCo switch
Meanwhile, WPP agencies continue to dominate the creative league.
The future of measurement is here — but don’t expect a silver bullet
Google's VP of global measurment solutions says marketers are mistaken to think there will be a one-stop-shop solution to replace third-party cookies.
October 2022 APAC advertiser of the month: Downy
Data from YouGov BrandIndex shows that awareness of Downy's advertisements in Indonesia rose by more than 10 percentage points.
WPP agencies dominate global creative league after SC Johnson win
GLOBAL AGENCY RANKINGS: Dentsu agencies also leap up the rankings across both creative and media
WFA to launch second global DEI census in March 2023
In partnership with Campaign, the results will provide a check on progress in industry perceptions of diversity, equity and inclusion across 32 markets worldwide.
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See the latest APAC New Business League
Dentsu, Wunderman Thompson, OMD and Dentsu X are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
Campaign CMO Outlook: Digital retail media picks up
Retail media is set to be worth $101bn in 2022. Campaign has spoken to CMOs worldwide about their plans to take advantage of this opportunity.
China’s media buying costs to rise less than 3% in 2023: Ebiquity
Real media buying cost inflation stands at 2.5%, while advertisers cut media budgets by 10% to 15% in 2022, says a recent report.
Half of chief marketers say unproven ROI is biggest obstacle to metaverse
The Campaign survey showed senior marketers are split when it comes to investing in the space.
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