Data
APAC marketers not ready for privacy-first world
Today at Campaign360, Campaign Asia-Pacific, Forrester and the WFA reveal exclusive research findings on brand, publisher and agency readiness for a new privacy-first world in APAC.
See the big moves in the latest APAC New Business League
Leo Burnett, VMLY&R, Dentsu, Thinkerbell, Carat, Havas Media, Spark Foundry and Dentsu X are among the agencies shifting multiple positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
Adblocking use continues to grow, led by Asia
TOP OF THE CHARTS: APAC accounts for more than 40% of adblocking users worldwide, as global use of adblockers grows 11% on mobile and 9% on desktop.
Too many SKUs: 70% of bottled teas account for 2% of sales
TOP OF THE CHARTS: A glut of underperforming product variants is hogging valuable shelf space in Hong Kong and other markets, according to NielsenIQ.
How Alodokter lifted engagement by 45% using machine learning
CASE STUDY: The healthcare superapp used MoEngage's machine-learning technology and A/B testing mechanism to keep users active and engaged, even when they're not unwell.
Why indie agencies are prioritising strategy
The pandemic forced agencies to embrace business thinking as entire industries shut down, according to a report by Agency Futures Index.
India, China to lead global FMCG adspend through 2023
TOP OF THE CHARTS: Global FMCG adspend is set for 4.4% annual growth, but will need until 2023 to match 2019 levels, according to a forecast from Zenith.
Which UN goals matter most to Gen Zs?
TOP OF THE CHARTS: Finding decent work, economic growth, reducing inequality and climate action all rank highly. See which UN SDGs are of highest concern in Australia, China, Hong Kong and Singapore.
Pandemic boosted diversity among event attendees
TOP OF THE CHARTS: A survey of regional leaders in the events industry reveals the extent to which virtual formats made events more accessible to diverse attendees, and shows that virtual/hybrid formats are indeed here to stay.
Indonesia the world's riskiest market for digital advertisers
Brand safety concerns have also risen in Japan, which also stands out as the world's worst market for ad fraud on both desktop and mobile-web advertising, according to a new media-quality report from Integral Ad Science.
Brands see Chinese seniors becoming active digital users
Latest Wavemaker report on China's "silver economy" finds a rise in smart products and digital campaigns are connecting with older generations.
Publishers view end of the cookie as an opportunity to work with brands
But brands are still too reliant on third-party cookies for now, according to a study from Forrester and Permutive.
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See the latest APAC New Business League report
DDB and OMD break into the top 5 rankings for creative and media in R3's February new-business update. Plus February's top 10 creative and media wins.
Urgent need for better pitch practice to protect agency staff's mental health
Agencies' poor practice on pitching is causing unnecessary pressure for staff, finds UK pitch consultancy survey
The top 10 most visited Southeast Asia ecommerce sites
TOP OF THE CHARTS: Shopee runs away with the race for most 2020 visitors, according to a report from iPrice, SimilarWeb and Appsflyer.
Where are gen Z and millennials sourcing Covid information?
TOP OF THE CHARTS: Global study uncovers what sources young people are turning to for information about Covid-19, in an attempt to piece together how the misinformation crisis has spread.
Hong Kong adspend bounces back 27% in Jan and Feb
TOP OF THE CHARTS: Overall YOY adspend grew 12% in January and 48% in February, according to the latest report from Admango.
Dentsu to merge Isobar into Dentsu Digital in Japan
The combined Dentsu Digital will start operating on July 1 with 2,000 employees.
See the year's first APAC New Business League rankings
The dollar totals and rankings start over in R3's first new-business report for 2021, resulting in appearances for some agencies that don't normally rank in the top 10.
JD.com posts 31% jump in Q4 revenue
China’s ecommerce giant drove US$34.4 billion in revenue in the fourth quarter, reiterating the staying power of online shopping.
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