Data
Moves and wins roundup: Week of October 2, 2023
A new month and new moves and wins from the World Federation of Advertisers, The Advertising Standards Council of India, Viddsee and more.
Indian consumers want brands to champion environment and sustainability: BBDO Voices
The 13th edition of the study was revealed in Mumbai
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Report: Influencer marketing in SEA does not always result in greater conversion for brands
TOP OF THE CHARTS: Milieu Insight’s latest study on influencer marketing in Southeast Asia finds the effectiveness of influencer marketing in driving direct sales is not significant, despite the large number of KOLs emerging, alongside their followers.
Influencer marketing dominating B2B, Ogilvy report reveals
Three-quarters of B2B marketing chiefs are investing in influencer marketing as a comms tool, according to a new report from Ogilvy.
Report: Gen X is largely ignored by brands despite being the most loyal consumer group
TOP OF THE CHARTS: A new report by Wavemaker finds that by overlooking Gen X (people aged 45-60) brands are missing out on a multi-trillion-dollar market.
Moves and wins roundup: Week of September 25, 2023
See the latest appointment news, and pitch wins from Talon, Weber Shandwick, Icon Agency, Havas, Bupa, Dentsu’s Tag, Flow, The Trade Desk, WhiteGrey, Sweetshop, Think HQ, and more to come.
TikTok claims it's underrated by analytics, launches new measurement tool
After research suggesting TikTok ‘only gets 21% of credit for clicks’, the platform's new first-party data measurement tool aims to resolve the issues.
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U.S. politicians projected to spend US$12 billion in ads for 2024 election cycle
EXCLUSIVE: Assembly’s 2024 Election Outlook report shows expensive congressional and presidential races will impact commercial advertisers in battleground states.
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H1 2023 new-biz review: Creative landscape holds steady
Campaign rounds up the top-performing agencies and overall creative new-business activity in January-June.
Global ad spend to rise 4.4% in 2023-24, led by social media: Warc
Alibaba, Alphabet, Amazon, Bytedance and Meta draw over half of global advertising investments
Global agency rankings: Two new entries following Pfizer result
Publicis Collective and IPG Health both entered rankings for first time in 2023.
AR experiences exclude a majority of diverse audiences, study finds
EXCLUSIVE: Research by Omnicom Media Group and Snapchat finds that AR filters and lenses are alienating diverse users by misgendering them or removing their defining features.
Over-60s make up just 4% of people in global ads
Brands are overlooking a lucrative audience, according to CreativeX.
July 2023 APAC advertiser of the month: Amazon Prime
The paid subscription service of online retail giant Amazon registered the biggest spike in advertising awareness in Singapore in July.
Tech platforms attribute recent growth spurts to AI-powered performance products
Alphabet, Amazon and Meta turned more highly scrutinised marketing budgets to their advantage in Q2, by honing in on ease and efficiency, according to analysts.
JKR x Ipsos: 85% of marketing spending on brand assets are not 'distinctive'
TOP OF THE CHARTS: Only 15% of brand assets are labelled gold and defined as truly distinctive, by marketing research and consulting firm Ipsos and independent global branding agency JKR.
Ebiquity: China's media spend growth rates forecasted to lower for 2023 and 2024
TOP OF THE CHARTS: The consultancy’s new research shows that China's advertising market has transitioned from high-speed to a low-growth era, and predicts media cost inflation at 2.65% for 2024, down from its 2023 level.
Most UK comms clients not walking the walk on climate change - report
Two-thirds of clients are jumping on the bandwagon of talking about climate change without doing anything about it, says a report by the UK's PRCA’s Climate Communication Group.
Campaign global forecast Q3 2023: Creative pitch marketplace across sectors
Despite factors such as a challenging economic outlook, advertising new business is expected to be buoyant in Q3, with retail, media and travel just some sectors predicted to witness plenty of pitches. Campaign looks at what drives activity in these areas in the UK, US and Asia-Pacific.
Global media spend surpassed $400bn in 2022
Spend went up by more than 6%, led by growth in digital, new report shows.
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