TOP OF THE CHARTS: Consumers in China care more about how brands behave than the global average, and also feel more disappointed, according to research from Jack Morton.
Video content put out by KOLs and brands doesn't command as much viewer attention in Hong Kong as you might think, according to Wave III of Omnicom Media Group’s video landscape report.
Agency’s latest Brands in Motion study highlights the tension today’s consumers are finding between convenience and transparency.
Do celebrity investments pay off equally on different platforms? And what difference does the influencer make? A Gartner report sheds some light.
B2B marketers know the importance of fully fleshed-out e-commerce capabilities, but they still need to invest to get there, according to new research by eConsultancy in partnership with Magento.
J Walter Thompson, Dentsu, McCann, DDB, UM, Mindshare, Mediacom, PHD and OMD among the agencies moving up or down in R3's latest tally.
The good news: Experience-focused brands perform better on a wide range of metrics. The bad news: Only 29% of companies in APAC qualify.
Consumers want more from brands in return for their data than well-targeted messages. So what can brands give them?
What Taiwan consumers want: Coffee, noodles, on-demand taxis and convenient online shopping.
In-country experts weigh in on the popularity of Asus, HTC, and Uni-President in Taiwan, and suggest that pride could come before a fall
Taiwan consumers find Apple, Samsung, and Google to be their most mobile-friendly brands. Why?
Leo Burnett, Isobar, MullenLowe, UM, Spark Foundry, OMD and PHD among the agencies shifting positions in the latest tally from R3.
Viewed by half the planet, the tournament was a perfect platform for APAC brands to demonstrate relevance, test deals and tap new segments.
Acquisitions in the region are up 15% year over year, and in sharp contrast to global trends, holding groups are leading the way, according to R3.
Data accuracy and imprecise targeting are key concerns for marketers buying audience data, according to research by Lotame.
CASE STUDY: Burger King Singapore and Moove Media used a digital out of home campaign powered by IDOOH to target commuters with the relaunched King Box meal deal.
A study by ExchangeWire found that APAC-based advertising agencies trail below other regions despite benefits around insourced programmatic capabilities such as closer relationships with publishers and bespoke client offerings
Y&R's Best Countries data shows correlation between winning World Cup and brand strength.
Isobar, Dentsu X, J. Walter Thompson, UM and OMD among the agencies shifting positions in R3's latest ranking.
Data marketing firm will become part of IPG Mediabrands portfolio.
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