Move aimed at bolstering Isobar's end-to-end data consulting offering.
Partnership creates location data-rich platform in Asia-Pacific closer to similar offerings in Europe and the US.
Fraud rates declined from industry average of 8.99% to 0.53%, according to research.
JWT, Wavemaker, Leo Burnett, MediaCom, McCann and Starcom are among the agencies shifting positions in R3's latest tally. Plus, see the top 10 APAC business wins.
JWT, Publicis, DDB, Wavemaker, Zenith and OMD are among the agencies shifting positions in R3's latest tally. Plus, see the month's top 10 APAC wins.
Stress on the automotive industry coupled with currency fluctuation suppressed predicted figures.
TOP OF THE CHARTS: Indonesia is the largest market, but the Philippines is the fastest-growing.
ID Comms and the 4As found that media pitches are in a state of turmoil because of a lack of clarity and communication.
Research from R3 charts dramatic changes in how PR agencies are evaluated.
But Germans do even worse in a Shutterstock survey comparing marketers in the US, UK, Australia, Brazil and Germany.
Dentsu's seven October deals vaults it ahead of WPP and Omnicom globally, but holding companies are giving way to a wider variety of investors in marketing deals.
MNOs pose the biggest challenge yet to Google and Facebook, yet obstacles remain.
The incident has identified all kinds of tools and tactics that are relevant to the advertising industry.
Leo Burnett, BBDO, McCann, Zenith, Havas and DAN are among the agencies shifting positions in R3's latest tally. Plus, see the month's top 10 APAC wins.
TOP OF THE CHARTS: Eight out of 10 of the world's mobile-payment users live in Asia, and more than six in 10 live in China, according to eMarketer.
A new study by Dentsu Aegis Media looks into the buying habits of 16- to 23-year-olds in Southeast Asia.
The multi-purpose service's brand is worth US$2.39 billion, according to Kantar Millwardbrown's latest report, which also saw strong growth for online travel and retail players.
TOP OF THE CHARTS: China is expected to overtake the US to become the world's largest market for ad-funded video-on-demand for the first time in 2018.
Marketing tech firm says it's capable of extending new offerings worldwide.
Saatchi & Saatchi, Dentsu, MediaCom, UM, Spark Foundry and Havas Media are among the agencies making moves in R3's latest tally. Plus, see the month's top 10 APAC wins.
Senior Manager, Media Hong Kong
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