Data

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How Burger King used digital OOH to relaunch King Box
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4 days ago

How Burger King used digital OOH to relaunch King Box

CASE STUDY: Burger King Singapore and Moove Media used a digital out of home campaign powered by IDOOH to target commuters with the relaunched King Box meal deal.

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Only a third of APAC agencies insource programmatic media buying technology
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Jul 12, 2018

Only a third of APAC agencies insource programmatic media buying technology

A study by ExchangeWire found that APAC-based advertising agencies trail below other regions despite benefits around insourced programmatic capabilities such as closer relationships with publishers and bespoke client offerings

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Countries' athletic talent has brand impact well beyond stadium
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Jul 9, 2018

Countries' athletic talent has brand impact well beyond stadium

Y&R's Best Countries data shows correlation between winning World Cup and brand strength.

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New Business League: May 2018 update
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Jul 4, 2018

New Business League: May 2018 update

Isobar, Dentsu X, J. Walter Thompson, UM and OMD among the agencies shifting positions in R3's latest ranking.

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IPG acquires Acxiom Marketing Solutions for US$2.3 billion
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Jul 3, 2018

IPG acquires Acxiom Marketing Solutions for US$2.3 billion

Data marketing firm will become part of IPG Mediabrands portfolio.

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Appetite for video high; willingness to pay...not so much
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Jun 29, 2018

Appetite for video high; willingness to pay...not so much

TOP OF THE CHARTS: Research by Brightcove and YouGov indicates that it's tough to be an OTT video provider.

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OpenX opens Singapore office
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Jun 26, 2018

OpenX opens Singapore office

After being named the largest digital advertising exchange in Japan after Google, OpenX plans to replicate the same milestone in Singapore and Australia.

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View all the Grand Prix winners from Cannes Lions 2018
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Jun 26, 2018

View all the Grand Prix winners from Cannes Lions 2018

Catch up on all the Grand Prix winners from the 2018 Cannes Lions International Festival of Creativity.

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Marketing CPGs will depend on 'buying' vs 'shopping' in future: EY
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Jun 25, 2018

Marketing CPGs will depend on 'buying' vs 'shopping' in future: EY

In a future where connected technologies and smart homes are the new normal, people will either 'shop' for goods themselves or 'buy' through automation, with psychographic-based segmentation gaining importance, according to Ernst & Young Solutions.

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Asia-Pacific YouTube Ads Leaderboard: May 2018
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Jun 21, 2018

Asia-Pacific YouTube Ads Leaderboard: May 2018

Two of the top three ads in May's YouTube leaderboard, by Ramayana Department Store and Teman Murni, celebrate Ramadan.

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75% of execs see ads appearing beside undesirable content
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Jun 19, 2018

75% of execs see ads appearing beside undesirable content

Global executives think brands must be responsible for where their advertising appears, a new Reuters survey reveals, and that well-known news brands are trusted far more than social media platforms.

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Dentsu Aegis raises 2018 forecast for global, APAC adspend
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Jun 14, 2018

Dentsu Aegis raises 2018 forecast for global, APAC adspend

Asia will contribute more than 40% of the global adspend growth, according to the company's latest forecast.

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The category killers: Top brands in food, cars, luxury, streaming
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Jun 12, 2018

The category killers: Top brands in food, cars, luxury, streaming

Nestlé and Chanel are among the brands dominating in their categories this year.

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Australia's top local brands
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Jun 11, 2018

Australia's top local brands

In-country experts weigh in on the popularity of brand behemoths Woolworths, Coles and Qantas, and assess whether challenger brands like Aldi are encroaching on their bright futures.

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Top 1000 infographics: Rising, falling and sector-leading brands
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Jun 8, 2018

Top 1000 infographics: Rising, falling and sector-leading brands

Your handy graphic guide to the biggest movers within the top 100 this year, plus Asia's top 10 social media and smartphone brands, and the top five brands in 10 key categories.

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Fast fashion brands wearing it well with consumers
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Jun 4, 2018

Fast fashion brands wearing it well with consumers

Relevant, reactive, iconic: big high street fashion names have found ways to integrate themselves into consumers' hearts and wardrobes, even as tastes shift towards more premium brands.

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Gender equality survey results show change isn't happening fast enough
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May 31, 2018

Gender equality survey results show change isn't happening fast enough

Campaign Asia-Pacific and Kantar's investigation into perceptions of gender in APAC media and marketing finds that while awareness of gender issues has improved, change isn't fast or visible enough — and sexual harassment is not a small problem.

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New Business League: April 2018 update
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May 30, 2018

New Business League: April 2018 update

Big changes on the media league table as Carat takes the lead.

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Alibaba becomes second Chinese company in BrandZ global top 10
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May 29, 2018

Alibaba becomes second Chinese company in BrandZ global top 10

Tencent remains the region's most valuable brand, while Japanese auto brands and Australian banks lose ground in Kantar Millward Brown's just-released global BrandZ ranking.

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Use of mobile-web header bidding rises 1,395% in APAC: PubMatic
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May 24, 2018

Use of mobile-web header bidding rises 1,395% in APAC: PubMatic

TOP OF THE CHARTS: The APAC region now represents roughly a third of global volume, according to the latest figures from PubMatic.

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