On the sidelines of the launch of a logo for the Olympics, we spoke with Chris Tung, Alibaba CMO, about the company's marketing strategy, plans with the IOC, and digital art installation at Tokyo's Narita Airport.
Marketers know the days of using trackers for third-party data are coming to an end, but only a minority report confidence in using their own first-party data. And what technologies will replace cookies in browsers such as Chrome?
Martech has shifted the role of marketing managers to metrics and strategy, not promotions and creatives, says Darden School of Business professor Rajkumar Venkatesan.
While the media ranking sees no changes, six creative agencies (Wunderman Thompson, Publicis, Leo Burnett, Dentsu, BBDO and Saatchi & Saatchi) shift positions in R3's latest tally of APAC new business.
Asia-Pacific deal-making slumps as companies look inward, reveals R3 Worldwide study.
Marketers had unrealistic expectations of what social media could deliver and are having to readjust their strategy, Forrester warns.
APAC outpaced the global ad market's 5.2% growth in 2020, but will only slightly beat the 5.7% growth Magna predicts globally for 2020
As the year heads into the final stretch, Publicis, MediaCom, Wunderman Thompson, Wavemaker and Spark Foundry are among the agencies shifting positions in R3's latest tally of APAC new business.
TOP OF THE CHARTS: Despite a surge in OTT viewership, the Google-owned video platform remains a top favourite with Hong Kong viewers.
TOP OF THE CHARTS: Sales of imported FMCG products in China are growing at twice the rate of the overall FMCG market, with online sales up 30%, according to a new report.
Gartner for Marketers report predicts 80% will stop investing in personalisation over next five years.
Amid ICO investigation, digital ad industry trade body wants to minimise 'potential risks that content categories can pose'.
TOP OF THE CHARTS: Spending on many luxury categories is down at least 20% over the last three months in both cities, according to the 'Affluent Asia' research from Ipsos.
TOP OF THE CHARTS: In the coming year, advertisers can expect to pay more for space on the company's Douyin platform, as well as other short-video and news sites in China.
TOP OF THE CHARTS: A new report details why brand crises in China happen in the first place, and which industries are more prone to getting in trouble.
TOP OF THE CHARTS: WPP's 'Content, Conversation & Commerce' white paper outlines best brand approaches for all-important social commerce scene in China.
WPP and Kantar's ranking reveals the uncommonly high value of brand purpose and innovation in Japan, but also highlights an international 'brand equity gap'.
New data-driven firm launching today in Singapore, Hong Kong and Japan absorbs Cadreon, built to leverage Axciom deal.
TOP OF THE CHARTS: Purchases of male lipstick and eyebrow pencils rose 278% and 214% in a year, respectively, according to a report from Air Paris.
Dentsu, OMD, Leo Burnett, MediaCom, BBDO and UM are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
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