Data

3 days ago

Calls grow in Australia for restrictions on junk-food advertising

As Australian doctors and medical students call for restrictions on all junk food marketing across media platforms and outlets between 5.30am and 11pm, YouGov data sheds light on what Australians truly think of the big, enticing and noisy world of junk-food advertising.

Jun 13, 2024

Global agency groups Q1 2024 report card: 'big six' eye new business to shore up revenues

WPP and Dentsu’s organic revenues declined, while the other major holding companies achieved growth.

Jun 12, 2024

APAC media new-biz spotlight: Great success for WPP in Q1

Automotive sector soars despite global struggles.

Jun 11, 2024

Retail is fastest-growing digital media channel globally, Group M report reveals

It is expected to represent 15.1% of global ad revenue this year.

Jun 11, 2024

Vietnam’s top 50 brands

See why Shopee tops the Vietnam list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.

Jun 11, 2024

AR advertising 'increases likelihood to buy by 53%'

Interactive, augmented reality advertising promises to generate better short and long-term benefits for brands, maximising attention in a manner unrivalled by typical digital ads.

Jun 6, 2024

Q1 global media new-biz spotlight: Billings fall but retentions rise

Volkswagen and Mercedes-Benz among flurry of reappointments.

Jun 4, 2024

The Philippines' top 50 brands

Online retailers, digital wallets, tech or e-commerce giants—check out which brand earned the coveted top spot for exceptional consumer experience in our research with Milieu Insight.

May 31, 2024

Thailand's top 50 consumer brands

See why Shopee tops the Thai list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.

May 27, 2024

Indonesia's top 50 brands

See why Shopee tops the Indonesian list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.

May 24, 2024

Global indie media rankings: PMG and Cossette lead Q1 2024 new-biz league

Big single wins for Australia's Nunn Media and Howatson+Co helped them place 3rd and 11th respectively.

May 24, 2024

Healthcare and offshore betting ads emerge as most violative in ASCI’s Annual Complaints report

With 85% of objectionable ads coming from digital media, the report also found that online safety continues to be a concern.

May 16, 2024

Asia-Pacific Power List 2024: Yajuan Wang, Red

Leading the transformation and monetisation of the Red ecommerce business, Zhiheng has made genuine efforts and achieved substantial progress in the past year, earning appreciation from brands.

May 4, 2024

Social overtakes search for adspend in landmark global shift: Warc Media

Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.

May 3, 2024

Marketing spend woes: The continuing impact of tech downsizing

The troubles in the tech world cast a shadow on the industry in 2023. Will the clouds clear in 2024?

Apr 29, 2024

40% women work through high levels of menstrual pain: Deloitte

TOP OF THE CHARTS: The report exposes jarring gaps in workplace safety, working hours and mental health, as well as career progression barriers that continue to plague women in the workplace.

Apr 17, 2024

Media agencies having to become more strategic to support brands: Report

Research shows most (56%) global CMOs are midway through organisational transformation.

Apr 17, 2024

Stereotypical ads missing out on India’s diverse consumer base: New report

The report by Kantar, ASCI and the UN Stereotype Alliance also found that less than 1% of ads in the country showcased members of the LGBTQIA+ community, while modern women continue to be underrepresented.

Apr 15, 2024

Martech to form a larger part of Thai marketing spend: report

TOP OF THE CHARTS: Thailand's Martech Report 2024 finds the proportion of martech budgets to corporate marketing budgets to be 46% this year, up from 2023 levels.

Apr 8, 2024

H2 2023 new-biz review: Investment drops in Asia-Pacific, as media activity in Europe soars despite global fall

Campaign rounds up the top-performing agencies and overall media new-business activity in July-December.