Data from YouGov BrandIndex shows that awareness of Downy's advertisements in Indonesia rose by more than 10 percentage points.
GLOBAL AGENCY RANKINGS: Dentsu agencies also leap up the rankings across both creative and media
In partnership with Campaign, the results will provide a check on progress in industry perceptions of diversity, equity and inclusion across 32 markets worldwide.
Dentsu, Wunderman Thompson, OMD and Dentsu X are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
Retail media is set to be worth $101bn in 2022. Campaign has spoken to CMOs worldwide about their plans to take advantage of this opportunity.
Real media buying cost inflation stands at 2.5%, while advertisers cut media budgets by 10% to 15% in 2022, says a recent report.
The Campaign survey showed senior marketers are split when it comes to investing in the space.
The wins meant the company generated the largest billings of all the ‘big six’ holding companies in July.
A new report from Wunderman Thompson and VMLY&R highlights a growing need for more halal consumer choices to meet the lifestyles of many among SEA's 250 million Muslims.
WPP’s Mindshare scooped new business from financial services brand Discover, worth $500m.
A new YouGov survey found that the majority of Britons feel brand messages for the Queen were PR-driven.
Saatchi & Saatchi, BBDO, Starcom, and Performics are among agencies that make strides in R3's latest tally of APAC new business.
Economic uncertainty and block on third-party cookies will lead to a slowdown, according to Warc, as it downgrades previous expectations.
The vast majority of companies still doing business in Russia have adopted a comms strategy of saying nothing at all, according to new research.
Dentsu, Dentsu X, iProspect and Initiative move multiple spots higher in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
Global new-biz round-up: However, the largest account was picked up by WPP’s Mindshare.
Plus, the biggest-spending advertisers in APAC according to Nielsen's Ad Intel solution.
TOP OF THE CHARTS: The island nation's traditionally cautious and guarded approach to consumer spending after economic disruption is being replaced by a more flexible and spontaneous post-pandemic spending mindset, says new research.
TOP OF THE CHARTS: Ebiquity's new report on maximising KOL returns in China recommends due diligence and strong partnerships to make or break all-important influencer campaigns.
Study finds that media spend needs to be between 1% and 9% of revenue to stay competitive.
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