Five APAC markets wlll be among the top 10 contributors of new global adspend dollars over the next three years.
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.
See which advertising and media holding companies surged ahead in Asia-Pacific, and which declined. Plus: Data visualisations of holding-company revenue and market cap over the last several years.
TOP OF THE CHARTS: A third of those surveyed by the WFA lack more than a basic understanding, however.
BBDO and Mindshare are quick out of the gate as a new year of creative and media rankings begins. See who else made R3's first 2019 list.
Work from India takes the top three spots in Warc's list of the most awarded campaigns and companies for effectiveness.
TOP OF THE CHARTS: India is seeing "meteoric" growth in mobile advertising, with South Korea and Thailand also chalking up big numbers, according to mobile ad platform provider Smaato.
Please take our short survey on what media and marketing functions drive the most value for brand marketers (and which miss the mark).
But the report on projected portfolio growth has competitors gaining ground.
TOP OF THE CHARTS: We picked out the APAC data points from We Are Social and Hootsuite's annual digital report.
From 'personal data lockers' to 'digital twins', we look at some future developments in the world of data privacy that will help marketers improve the customer experience.
The authors of a research report by Ruder Finn and Consumer Search Group discuss brand innovation and omnichannel retail strategies.
Publicis Groupe and WPP led the charge in 2018.
See which agencies eked out wins and which ones slipped at the last minute, in R3's year-end ranking of APAC creative and media networks.
Move aimed at bolstering Isobar's end-to-end data consulting offering.
Partnership creates location data-rich platform in Asia-Pacific closer to similar offerings in Europe and the US.
Fraud rates declined from industry average of 8.99% to 0.53%, according to research.
JWT, Wavemaker, Leo Burnett, MediaCom, McCann and Starcom are among the agencies shifting positions in R3's latest tally. Plus, see the top 10 APAC business wins.
JWT, Publicis, DDB, Wavemaker, Zenith and OMD are among the agencies shifting positions in R3's latest tally. Plus, see the month's top 10 APAC wins.
Stress on the automotive industry coupled with currency fluctuation suppressed predicted figures.
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