Data
APAC markets exceed global benchmarks for viewability, brand safety
TOP OF THE CHARTS: Media-quality report from Integral Ad Science shows which countries are best and worst for digital-ad viewability, brand risk and fraud.
You've got the CEO's ear... and nose too
Congratulations brand marketers. The C-suite is paying more attention to you thanks to all your shiny data. Now the pressure’s on.
Mobile app fraud has grown 30% in a year and now costs advertisers over $700 million: AppsFlyer
As both sides gain sophistication, fraud has become a high stakes race.
Chinese spend 2 hours, 39 minutes on mobile every day: eMarketer
TOP OF THE CHARTS: Contrary to popular belief, mobile screen time is only overtaking TV viewing time in China starting this year. But, mobile video time is growing by about 25% per year.
Improving ad standards means investing in them: GroupM
The EVP of brand safety at GroupM shared the terms advertisers must enforce in order to achieve a clean digital supply chain of 100% viewability.
Six changes marketers must make after Cambridge Analytica
No organisation can avoid the implications of the outcry surrounding Facebook's data usage. Michael Daley, senior strategist at Digitas Sydney, outlines how and why businesses need to adjust for competitive edge.
Implications of Google's latest patent for SEO
Advertisers can learn more about how Google structures and values data based on the latest patent granted, taking action plans from SEO experts in Asia.
Premium has been redefined in programmatic: BBC
The BBC claims its bets on contextual programmatic have paid off.
Indonesia, Hong Kong among best markets for display ad viewability
China emerges as the second worst market (after Russia) in a global benchmarking report from the WFA, which also examines video-ad viewability.
Google finally rolls out mobile-first indexing
After years of releasing free tools that evaluate the speed of mobile sites and make the business case for prioritising it, Google has announced the rollout of mobile-first indexing.
Brands struggle with China's video-inventory crunch: OMD
TOP OF THE CHARTS: When it comes to both TV and online advertising in China, it's a seller's market.
Adspend forecast for China improves significantly: Zenith
TOP OF THE CHARTS: Zenith's adspend forecast for China has been revised sharply upward, helping drive the global forecast to greater heights.
Download the 2018 marketing and communications Agency Family Tree
Our annual agency family tree, compiled by R3, is a handy guide for keeping track of which agencies belong to each of the major holding companies.
Agency Report Card 2017: Holding companies ranked by revenue
As part of our Agency Report Card feature for 2017, we present R3's ranking of holding companies by full-year APAC revenue.
Men in comms in APAC earn 28% more than women
A new report by Prospect and PublicAffairsAsia lays bare the extent of the pay gap between genders in the PR and communications industry in Asia Pacific.
Multiplatform the norm, but mobile the growth engine: ComScore
TOP OF THE CHARTS: Asian markets unsurprisingly leading the way in mobile use, but it's getting bigger everywhere, according to ComScore's latest report, which also highlights Amazon's rapid global growth.
Struggling to rank in voice search? Focus on speed, content, and optimisation
Advertisers and agencies that aspire to rank high in voice search will need to ensure that at least a dozen variables are implemented by the experts, according to a new report.
New Business League: January 2018 update
Publicis Worldwide and Wavemaker are quickest off the blocks.
WPP survey reveals gender pay gap at UK agencies
Gender Pay Gap report on WPP's UK agencies cites JWT as having the worst pay divide between men and women, while Kantar's gap is smallest.
Here's how Chinese online shoppers spent $1.1 trillion on foreign brands in 2017
Alibaba's 2017 annual report on Tmall reveals the countries, categories and specific products finding success selling to China's online shoppers.
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