Data

Nov 16, 2022

October 2022 APAC advertiser of the month: Downy

Data from YouGov BrandIndex shows that awareness of Downy's advertisements in Indonesia rose by more than 10 percentage points.

Nov 16, 2022

WPP agencies dominate global creative league after SC Johnson win

GLOBAL AGENCY RANKINGS: Dentsu agencies also leap up the rankings across both creative and media

Nov 14, 2022

WFA to launch second global DEI census in March 2023

In partnership with Campaign, the results will provide a check on progress in industry perceptions of diversity, equity and inclusion across 32 markets worldwide.

Nov 11, 2022

See the latest APAC New Business League

Dentsu, Wunderman Thompson, OMD and Dentsu X are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

Oct 22, 2022

Campaign CMO Outlook: Digital retail media picks up

Retail media is set to be worth $101bn in 2022. Campaign has spoken to CMOs worldwide about their plans to take advantage of this opportunity.

Oct 20, 2022

China’s media buying costs to rise less than 3% in 2023: Ebiquity

Real media buying cost inflation stands at 2.5%, while advertisers cut media budgets by 10% to 15% in 2022, says a recent report.

Oct 18, 2022

Half of chief marketers say unproven ROI is biggest obstacle to metaverse

The Campaign survey showed senior marketers are split when it comes to investing in the space.

Sep 22, 2022

Global new-biz round-up: Omnicom agencies scoop the largest creative accounts in July

The wins meant the company generated the largest billings of all the ‘big six’ holding companies in July.

Sep 21, 2022

How changing Muslim observance across Southeast Asia is reshaping consumer trends

A new report from Wunderman Thompson and VMLY&R highlights a growing need for more halal consumer choices to meet the lifestyles of many among SEA's 250 million Muslims.

Sep 21, 2022

Global agency rankings: Starcom rockets to first place as Mindshare wins July’s biggest account

WPP’s Mindshare scooped new business from financial services brand Discover, worth $500m.

Sep 17, 2022

British public calls out brands for insincere tributes to the Queen

A new YouGov survey found that the majority of Britons feel brand messages for the Queen were PR-driven.

Sep 12, 2022

See the latest New Business League report

Saatchi & Saatchi, BBDO, Starcom, and Performics are among agencies that make strides in R3's latest tally of APAC new business.

Aug 24, 2022

Warc: adspend to slow significantly in 2023

Economic uncertainty and block on third-party cookies will lead to a slowdown, according to Warc, as it downgrades previous expectations.

Aug 23, 2022

Global firms in Russia keep quiet

The vast majority of companies still doing business in Russia have adopted a comms strategy of saying nothing at all, according to new research.

Aug 23, 2022

See the latest APAC New Business League

Dentsu, Dentsu X, iProspect and Initiative move multiple spots higher in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

Aug 19, 2022

Dentsu scores high with a third of the wins in June

Global new-biz round-up: However, the largest account was picked up by WPP’s Mindshare.

Aug 17, 2022

Unilever is top advertiser in three SEA markets: Nielsen

Plus, the biggest-spending advertisers in APAC according to Nielsen's Ad Intel solution.

Aug 8, 2022

Singapore consumers embracing a new pragmatism, says VCCP

TOP OF THE CHARTS: The island nation's traditionally cautious and guarded approach to consumer spending after economic disruption is being replaced by a more flexible and spontaneous post-pandemic spending mindset, says new research.

Aug 5, 2022

Ebiquity: 43% of Chinese KOL followers are actual fans

TOP OF THE CHARTS: Ebiquity's new report on maximising KOL returns in China recommends due diligence and strong partnerships to make or break all-important influencer campaigns.

Jul 19, 2022

Nielsen report: Advertisers aren’t spending enough money

Study finds that media spend needs to be between 1% and 9% of revenue to stay competitive.