Data

Jul 29, 2020

Brand investment in esports heads toward $1 billion, with Asia leading consumption

Asia leads the world in consumption of both esports content and overall gaming content, including livestreaming, according to a new forecast from Warc.

Jul 27, 2020

Brands aren't close to gaining consumer trust on data: Research

TOP OF THE CHARTS: Consumers trust no industries to properly handle their data, expect brands' use of data to be narrow and beneficial to them, and will punish brands that allow data breaches, according to new research from Dentsu Aegis Network.

Jul 22, 2020

Pandemic anxiety persists in APAC as distrust in info and disappointment in governments grows

TOP OF THE CHARTS: People in Asian markets remain more worried about COVID-19 than the global average, according to the latest research from McCann's Truth Central unit.

Jul 21, 2020

Mobile click fraud jumped 62% globally during peak COVID-19 months

In an analysis of 1.8 billion clicks across nearly 80 countries, 14% of paid search traffic was fraudulent.

Jul 15, 2020

Black advertising employees report 'unsafe' work environments, survey reveals

Research asked UK and US professionals how industry was responding to Black Lives Matter.

Jul 13, 2020

Agency groups face 'below-average' long-term growth after Covid, top bank warns

Credit Suisse report says industry will grow by 1% after pandemic.

Jul 9, 2020

Nine years of unbroken reign for Asia’s favourite brand, Samsung

ASIA's TOP 1000 BRANDS: South Korean giant charts high in 12 product categories and tops local and sustainable ranking.

Jul 9, 2020

New powers rise in China, while some earlier standouts stumble

ASIA's TOP 1000 BRANDS: Growing diversity among the China-based brands on the list speaks to greater marketing power emanating from the mainland.

Jul 9, 2020

Facebook Messenger pips WhatsApp in consumer's minds

ASIA's TOP 1000 BRANDS: Facebook apps dominate new messaging service category, but in the opposite order you might expect.

Jul 9, 2020

Sony slips from the top 5 for the first time, as LG gains

ASIA's TOP 1000 BRANDS: Japanese electronics giant's struggles reflect a search for relevance in a fast-changing market where Korean competitors are ascendent.

Jul 8, 2020

Asia's Top 1000 Brands ranking arrives today

Will Samsung retain its #1 spot? Will the new messaging app category propel social-media brands ahead? Get ready for Asia-Pacific's largest annual assessment of consumer brand sentiment.

Jul 6, 2020

Chinese consumer recovery still limited by a 'pandemic mindset'

TOP OF THE CHARTS: Hakuhodo study says consumer confidence is recovering, but shopping behavior remains half-hearted.

Jul 6, 2020

New Business League: Lots of action in the media ranking

Carat, Starcom, Mediacom, Wavemaker, Publicis and Leo Burnett are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

Jul 2, 2020

CMOs basking in potentially misplaced optimism, Gartner study finds

Survey found three-quarters of CMOs are expecting negative impact of pandemic to be short-lived.

Jun 25, 2020

David Miami and Burger King scoop top honours in The One Show 2020 Global Creative Rankings

Cheil Hong Kong is top Asia-Pacific agency in the creative rankings.

Jun 24, 2020

Study: Consumers will rebuke inauthentic brands as much as embrace purposeful ones

"A clear purpose becomes the filter for decision-making: how to behave, what issues to advance and how engage all stakeholders."

Jun 23, 2020

Brands in APAC quiet on #BlackLivesMatter posts

Social data finds that very few brands have shown support for #BlackLivesMatter in Asia-Pacific, compared with the rest of the world.

Jun 23, 2020

Social media users 'showing off less' during pandemic

We Are Social report suggests a resurgence in people using social to make meaningful connections instead of performing for strangers.

Jun 23, 2020

Cannes Lions and WARC unveil how brands and agencies can increase creative effectiveness

New white paper provides adland with a universal framework.

Jun 18, 2020

More tech-love than tech-lash during COVID-19, especially in China

TOP OF THE CHARTS: Dentsu Aegis Network global study finds COVID-19 has led to a more positive relationship with technology, perhaps moreso in Asia.