Data

May 9, 2022

Talent crunch dominates APAC brand marketing challenges

Short talent supply, mismatched skills, and limited headcount are three of five top challenges facing brands and agencies, says exclusive research from Campaign Asia-Pacific, Forrester and the WFA presented at Campaign360.

Apr 19, 2022

Global new-biz round-up: Account pitches on the rise in February

WPP maintains lead in new-business wins in February 2022.

Apr 5, 2022

Digital payments: Brand trust, UI top concerns for Gen Z

TOP OF THE CHARTS: A new report from Thunes shows how the demographic's payment preferences are rapidly shifting.

Apr 5, 2022

APAC New Business League: Traditional powers resurgent

Wunderman Thompson, MediaCom, BBH, Havas Media, BBDO and Dentsu X are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

Apr 4, 2022

China, India to lead global marketing-spend growth through 2025

Global marketing spend will increase by 7% annually to $4.7 trillion in 2025, with China, India and South Korea among the markets exceeding the global average, according to a new forecast from Forrester.

Mar 31, 2022

Singapore leads key markets in desktop ad fraud rates

TOP OF THE CHARTS: Vietnam and Japan among other APAC markets reporting high rates, according to Integral Ad Science's Digital Media Quality report.

Mar 31, 2022

Advertisers not feeling good about media talent pool

TOP OF THE CHARTS: Advertisers are unsure about their talent meeting their current or future needs, and also more pessimistic than agencies about finding talent in the next year. Meanwhile, either agencies or advertisers may be deluding themselves about in-housing.

Mar 28, 2022

The Ramadan outlook for brands: Optimistic

TOP OF THE CHARTS: Consumers in Indonesia are ready to travel and spend during the Ramadan season after two years of restricted celebrations, according to a research report from M&C Saatchi Indonesia.

Mar 15, 2022

The average brand in China works with 26 agencies

Chinese brands work with 30% more partner agencies than the global average, with ecommerce and field marketing (CRM, promotion, activation, events) taking precedence.

Mar 9, 2022

Gender initiatives: How agencies rate

As part of our International Women’s Day content, we have analysed the gender initiatives, targets and staff ratios across the 41 agencies we judged in our Agency Report Card project to establish average ratios, who is leading and who is lagging.

Mar 8, 2022

New year, new APAC New Business League

The race begins anew in R3's first tally of APAC new business for the year. Because the counts start from zero, the ranking includes some smaller agencies, such as Wondrlab, The Royals, Kinnect and Ryvalmedia.

Feb 21, 2022

Broadcast still dominates video viewing in Hong Kong

TOP OF THE CHARTS: Latest Nielsen data in January 2022 shows streaming platforms represent only a fifth of Hong Kongers' in-home video consumption, led by YouTube.

Feb 18, 2022

Five steps for brands to rethink customer loyalty

Despite an existential crisis for the field, a report from Ogilvy suggests key ways for brands to rethink their efforts in this field.

Feb 16, 2022

93% of APAC youth say pandemic changed their lifestyle forever

Results from an APAC-wide study by Vice Media, revealed here exclusively, underscore the need for brands to re-examine everything they think they know about the way young people view family, money, time, mental health and work.

Feb 16, 2022

Campaign AI global new-biz round-up: Account reviews slow down as 2021 comes to an end

Number of pitches drops below 500 for the first time in 2021.

Feb 15, 2022

The most talked about Super Bowl ads of 2022

Campaign US rounds up Twitter’s top trending ads from the Big Game.

Feb 14, 2022

Uncovering insights on China's lower-tier cities

Publicis Edge report aims to deliver a fresh perspective on China's geographical nuances compiled from a study of nearly 300 cities.

Feb 10, 2022

All the ways Asia's net users stand out

We Are Social and Hootsuite's annual Digital 2022 report reveals the habits of Asian internet users, who spend longer on mobile devices than anyone else in the world.

Feb 9, 2022

Surprise finish in year-end APAC New Business League

A come-from-behind finisher lands in second place to upset the creative-agency rankings in R3's final tally of 2021 APAC new business.

Feb 4, 2022

Half of APAC marketing teams 'completely exhausted': Research

Yet a relatively small cohort is thriving, rather than feeling burned out, because it's energised by the opportunity to remake marketing, according to research by Accenture Interactive.