Data

Premium
Australian marketers less compelled to use diverse campaign images than others
Premium
Nov 14, 2018

Australian marketers less compelled to use diverse campaign images than others

But Germans do even worse in a Shutterstock survey comparing marketers in the US, UK, Australia, Brazil and Germany.

Premium
Dentsu dealmaking pushes it up R3's M&A League
Premium
Nov 14, 2018

Dentsu dealmaking pushes it up R3's M&A League

Dentsu's seven October deals vaults it ahead of WPP and Omnicom globally, but holding companies are giving way to a wider variety of investors in marketing deals.

Premium
Mobile network operators' shot at challenging the duopoly
Premium
Nov 7, 2018

Mobile network operators' shot at challenging the duopoly

MNOs pose the biggest challenge yet to Google and Facebook, yet obstacles remain.

Premium
What adland has learned from Cambridge Analytica
Premium
Nov 7, 2018

What adland has learned from Cambridge Analytica

The incident has identified all kinds of tools and tactics that are relevant to the advertising industry.

Premium
New Business League: September 2018 report
Premium
Nov 1, 2018

New Business League: September 2018 report

Leo Burnett, BBDO, McCann, Zenith, Havas and DAN are among the agencies shifting positions in R3's latest tally. Plus, see the month's top 10 APAC wins.

Premium
Mobile payments in China are growing so fast, predictions can't keep up
Premium
Oct 31, 2018

Mobile payments in China are growing so fast, predictions can't keep up

TOP OF THE CHARTS: Eight out of 10 of the world's mobile-payment users live in Asia, and more than six in 10 live in China, according to eMarketer.

Premium
Centennials don't care about your brand's good reputation
Premium
Oct 26, 2018

Centennials don't care about your brand's good reputation

A new study by Dentsu Aegis Media looks into the buying habits of 16- to 23-year-olds in Southeast Asia.

Premium
Go-Jek motors into 7th spot on Indonesia BrandZ ranking
Premium
Oct 26, 2018

Go-Jek motors into 7th spot on Indonesia BrandZ ranking

The multi-purpose service's brand is worth US$2.39 billion, according to Kantar Millwardbrown's latest report, which also saw strong growth for online travel and retail players.

Premium
China accounts for a third of global ad-funded video market
Premium
Oct 26, 2018

China accounts for a third of global ad-funded video market

TOP OF THE CHARTS: China is expected to overtake the US to become the world's largest market for ad-funded video-on-demand for the first time in 2018.

Premium
InMobi eyes monetising more global telco data with Pinsight Media deal
Premium
Oct 18, 2018

InMobi eyes monetising more global telco data with Pinsight Media deal

Marketing tech firm says it's capable of extending new offerings worldwide.

Premium
New Business League: August 2018 report
Premium
Oct 10, 2018

New Business League: August 2018 report

Saatchi & Saatchi, Dentsu, MediaCom, UM, Spark Foundry and Havas Media are among the agencies making moves in R3's latest tally. Plus, see the month's top 10 APAC wins.

Premium
60% in China say brands rarely live up to promises
Premium
Sep 21, 2018

60% in China say brands rarely live up to promises

TOP OF THE CHARTS: Consumers in China care more about how brands behave than the global average, and also feel more disappointed, according to research from Jack Morton.

Premium
KOLs capture less than a tenth of HK video-viewing time
Premium
Sep 13, 2018

KOLs capture less than a tenth of HK video-viewing time

Video content put out by KOLs and brands doesn't command as much viewer attention in Hong Kong as you might think, according to Wave III of Omnicom Media Group’s video landscape report.

Premium
Consumers demanding accountable innovation: WE Communications
Premium
Sep 13, 2018

Consumers demanding accountable innovation: WE Communications

Agency’s latest Brands in Motion study highlights the tension today’s consumers are finding between convenience and transparency.

Premium
Influencer marketing: What luxury brands in China need to know
Premium
Sep 10, 2018

Influencer marketing: What luxury brands in China need to know

Do celebrity investments pay off equally on different platforms? And what difference does the influencer make? A Gartner report sheds some light.

Premium
APAC B2B marketers know their e-commerce goals, aren't there yet
Premium
Sep 6, 2018

APAC B2B marketers know their e-commerce goals, aren't there yet

B2B marketers know the importance of fully fleshed-out e-commerce capabilities, but they still need to invest to get there, according to new research by eConsultancy in partnership with Magento.

Premium
New Business League: July 2018 report
Premium
Sep 5, 2018

New Business League: July 2018 report

J Walter Thompson, Dentsu, McCann, DDB, UM, Mindshare, Mediacom, PHD and OMD among the agencies moving up or down in R3's latest tally.

Premium
Investments in customer experience bear fruit across the board: Research
Premium
Aug 16, 2018

Investments in customer experience bear fruit across the board: Research

The good news: Experience-focused brands perform better on a wide range of metrics. The bad news: Only 29% of companies in APAC qualify.

Premium
Data relevance may not cut it with consumers, but reciprocity just might
Premium
Aug 15, 2018

Data relevance may not cut it with consumers, but reciprocity just might

Consumers want more from brands in return for their data than well-targeted messages. So what can brands give them?

Premium
Taiwan's top 100 brands for 2018
Premium
Aug 6, 2018

Taiwan's top 100 brands for 2018

What Taiwan consumers want: Coffee, noodles, on-demand taxis and convenient online shopping.

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins