Short talent supply, mismatched skills, and limited headcount are three of five top challenges facing brands and agencies, says exclusive research from Campaign Asia-Pacific, Forrester and the WFA presented at Campaign360.
WPP maintains lead in new-business wins in February 2022.
TOP OF THE CHARTS: A new report from Thunes shows how the demographic's payment preferences are rapidly shifting.
Wunderman Thompson, MediaCom, BBH, Havas Media, BBDO and Dentsu X are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
Global marketing spend will increase by 7% annually to $4.7 trillion in 2025, with China, India and South Korea among the markets exceeding the global average, according to a new forecast from Forrester.
TOP OF THE CHARTS: Vietnam and Japan among other APAC markets reporting high rates, according to Integral Ad Science's Digital Media Quality report.
TOP OF THE CHARTS: Advertisers are unsure about their talent meeting their current or future needs, and also more pessimistic than agencies about finding talent in the next year. Meanwhile, either agencies or advertisers may be deluding themselves about in-housing.
TOP OF THE CHARTS: Consumers in Indonesia are ready to travel and spend during the Ramadan season after two years of restricted celebrations, according to a research report from M&C Saatchi Indonesia.
Chinese brands work with 30% more partner agencies than the global average, with ecommerce and field marketing (CRM, promotion, activation, events) taking precedence.
As part of our International Women’s Day content, we have analysed the gender initiatives, targets and staff ratios across the 41 agencies we judged in our Agency Report Card project to establish average ratios, who is leading and who is lagging.
The race begins anew in R3's first tally of APAC new business for the year. Because the counts start from zero, the ranking includes some smaller agencies, such as Wondrlab, The Royals, Kinnect and Ryvalmedia.
TOP OF THE CHARTS: Latest Nielsen data in January 2022 shows streaming platforms represent only a fifth of Hong Kongers' in-home video consumption, led by YouTube.
Despite an existential crisis for the field, a report from Ogilvy suggests key ways for brands to rethink their efforts in this field.
Results from an APAC-wide study by Vice Media, revealed here exclusively, underscore the need for brands to re-examine everything they think they know about the way young people view family, money, time, mental health and work.
Number of pitches drops below 500 for the first time in 2021.
Campaign US rounds up Twitter’s top trending ads from the Big Game.
Publicis Edge report aims to deliver a fresh perspective on China's geographical nuances compiled from a study of nearly 300 cities.
We Are Social and Hootsuite's annual Digital 2022 report reveals the habits of Asian internet users, who spend longer on mobile devices than anyone else in the world.
A come-from-behind finisher lands in second place to upset the creative-agency rankings in R3's final tally of 2021 APAC new business.
Yet a relatively small cohort is thriving, rather than feeling burned out, because it's energised by the opportunity to remake marketing, according to research by Accenture Interactive.
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