Data
Australian marketers less compelled to use diverse campaign images than others
But Germans do even worse in a Shutterstock survey comparing marketers in the US, UK, Australia, Brazil and Germany.
Dentsu dealmaking pushes it up R3's M&A League
Dentsu's seven October deals vaults it ahead of WPP and Omnicom globally, but holding companies are giving way to a wider variety of investors in marketing deals.
Mobile network operators' shot at challenging the duopoly
MNOs pose the biggest challenge yet to Google and Facebook, yet obstacles remain.
What adland has learned from Cambridge Analytica
The incident has identified all kinds of tools and tactics that are relevant to the advertising industry.
New Business League: September 2018 report
Leo Burnett, BBDO, McCann, Zenith, Havas and DAN are among the agencies shifting positions in R3's latest tally. Plus, see the month's top 10 APAC wins.
Mobile payments in China are growing so fast, predictions can't keep up
TOP OF THE CHARTS: Eight out of 10 of the world's mobile-payment users live in Asia, and more than six in 10 live in China, according to eMarketer.
Centennials don't care about your brand's good reputation
A new study by Dentsu Aegis Media looks into the buying habits of 16- to 23-year-olds in Southeast Asia.
Go-Jek motors into 7th spot on Indonesia BrandZ ranking
The multi-purpose service's brand is worth US$2.39 billion, according to Kantar Millwardbrown's latest report, which also saw strong growth for online travel and retail players.
China accounts for a third of global ad-funded video market
TOP OF THE CHARTS: China is expected to overtake the US to become the world's largest market for ad-funded video-on-demand for the first time in 2018.
InMobi eyes monetising more global telco data with Pinsight Media deal
Marketing tech firm says it's capable of extending new offerings worldwide.
New Business League: August 2018 report
Saatchi & Saatchi, Dentsu, MediaCom, UM, Spark Foundry and Havas Media are among the agencies making moves in R3's latest tally. Plus, see the month's top 10 APAC wins.
60% in China say brands rarely live up to promises
TOP OF THE CHARTS: Consumers in China care more about how brands behave than the global average, and also feel more disappointed, according to research from Jack Morton.
KOLs capture less than a tenth of HK video-viewing time
Video content put out by KOLs and brands doesn't command as much viewer attention in Hong Kong as you might think, according to Wave III of Omnicom Media Group’s video landscape report.
Consumers demanding accountable innovation: WE Communications
Agency’s latest Brands in Motion study highlights the tension today’s consumers are finding between convenience and transparency.
Influencer marketing: What luxury brands in China need to know
Do celebrity investments pay off equally on different platforms? And what difference does the influencer make? A Gartner report sheds some light.
APAC B2B marketers know their e-commerce goals, aren't there yet
B2B marketers know the importance of fully fleshed-out e-commerce capabilities, but they still need to invest to get there, according to new research by eConsultancy in partnership with Magento.
New Business League: July 2018 report
J Walter Thompson, Dentsu, McCann, DDB, UM, Mindshare, Mediacom, PHD and OMD among the agencies moving up or down in R3's latest tally.
Investments in customer experience bear fruit across the board: Research
The good news: Experience-focused brands perform better on a wide range of metrics. The bad news: Only 29% of companies in APAC qualify.
Data relevance may not cut it with consumers, but reciprocity just might
Consumers want more from brands in return for their data than well-targeted messages. So what can brands give them?
Taiwan's top 100 brands for 2018
What Taiwan consumers want: Coffee, noodles, on-demand taxis and convenient online shopping.
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