Asia leads the world in consumption of both esports content and overall gaming content, including livestreaming, according to a new forecast from Warc.
TOP OF THE CHARTS: Consumers trust no industries to properly handle their data, expect brands' use of data to be narrow and beneficial to them, and will punish brands that allow data breaches, according to new research from Dentsu Aegis Network.
TOP OF THE CHARTS: People in Asian markets remain more worried about COVID-19 than the global average, according to the latest research from McCann's Truth Central unit.
In an analysis of 1.8 billion clicks across nearly 80 countries, 14% of paid search traffic was fraudulent.
Research asked UK and US professionals how industry was responding to Black Lives Matter.
Credit Suisse report says industry will grow by 1% after pandemic.
ASIA's TOP 1000 BRANDS: South Korean giant charts high in 12 product categories and tops local and sustainable ranking.
ASIA's TOP 1000 BRANDS: Growing diversity among the China-based brands on the list speaks to greater marketing power emanating from the mainland.
ASIA's TOP 1000 BRANDS: Facebook apps dominate new messaging service category, but in the opposite order you might expect.
ASIA's TOP 1000 BRANDS: Japanese electronics giant's struggles reflect a search for relevance in a fast-changing market where Korean competitors are ascendent.
Will Samsung retain its #1 spot? Will the new messaging app category propel social-media brands ahead? Get ready for Asia-Pacific's largest annual assessment of consumer brand sentiment.
TOP OF THE CHARTS: Hakuhodo study says consumer confidence is recovering, but shopping behavior remains half-hearted.
Carat, Starcom, Mediacom, Wavemaker, Publicis and Leo Burnett are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
Survey found three-quarters of CMOs are expecting negative impact of pandemic to be short-lived.
Cheil Hong Kong is top Asia-Pacific agency in the creative rankings.
"A clear purpose becomes the filter for decision-making: how to behave, what issues to advance and how engage all stakeholders."
Social data finds that very few brands have shown support for #BlackLivesMatter in Asia-Pacific, compared with the rest of the world.
We Are Social report suggests a resurgence in people using social to make meaningful connections instead of performing for strangers.
New white paper provides adland with a universal framework.
TOP OF THE CHARTS: Dentsu Aegis Network global study finds COVID-19 has led to a more positive relationship with technology, perhaps moreso in Asia.
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