TOP OF THE CHARTS: A new report details why brand crises in China happen in the first place, and which industries are more prone to getting in trouble.
TOP OF THE CHARTS: WPP's 'Content, Conversation & Commerce' white paper outlines best brand approaches for all-important social commerce scene in China.
WPP and Kantar's ranking reveals the uncommonly high value of brand purpose and innovation in Japan, but also highlights an international 'brand equity gap'.
New data-driven firm launching today in Singapore, Hong Kong and Japan absorbs Cadreon, built to leverage Axciom deal.
TOP OF THE CHARTS: Purchases of male lipstick and eyebrow pencils rose 278% and 214% in a year, respectively, according to a report from Air Paris.
Dentsu, OMD, Leo Burnett, MediaCom, BBDO and UM are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
Host Japan's success on the pitch led to big audience gains for brand sponsors like Canon and advertisers like Subaru, showing how big TV events can optimise multi-screen digital campaigns, prior to the 2020 Olympic Games.
A study suggests Japan is particularly sensitive to context when it comes to online advertising.
A WE Red Bridge report exclusively attained by PRWeek Asia highlights the unique needs and wants of Chinese consumers in the age of purpose.
Marketers have a very costly blindspot when it comes to consumers over 50, according to a report from WPP AUNZ.
TOP OF THE CHARTS: 2020 adspend is set to rise across all product categories, with internet spend leading the way and total investment reaching US$656 billion, according to the latest figures from Warc.
Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.
In Ulaanbaatar, AI engineers are quietly laying the groundwork for a new technology-driven economy in tandem with an emerging digital marketing scene.
Ogilvy, DDB, Wunderman Thompson, Charm Group, Havas Media and Carat are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
TOP OF THE CHARTS: About 76% of consumers don’t mind advertising on smart speakers if the ad matches the content, according to a repot from OMD.
"Gone are the days when the idea is to get all the data one can get their hands on."
"If we stop focusing on next quarter and instead consider what is likely to occur in a few years’ time, it becomes easier to take decisive steps."
EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.
The status quo isn't working. Time to give users real control over the data they share and end the game of Whac-A-Mole between advertisers, browsers and users.
Lack of verification, limited measurement and an unfamiliarity with the concept of brand safety are contributing towards China’s fraud problem, GroupM finds
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