Data
'Alibaba's digital transformation of the Olympics is the best marketing': CMO
On the sidelines of the launch of a logo for the Olympics, we spoke with Chris Tung, Alibaba CMO, about the company's marketing strategy, plans with the IOC, and digital art installation at Tokyo's Narita Airport.
Google's two-year cookie deadline: are advertisers ready to change?
Marketers know the days of using trackers for third-party data are coming to an end, but only a minority report confidence in using their own first-party data. And what technologies will replace cookies in browsers such as Chrome?
'There are many who are hoping AI is just a fad that'll go away'
Martech has shifted the role of marketing managers to metrics and strategy, not promotions and creatives, says Darden School of Business professor Rajkumar Venkatesan.
See the latest APAC New Business League
While the media ranking sees no changes, six creative agencies (Wunderman Thompson, Publicis, Leo Burnett, Dentsu, BBDO and Saatchi & Saatchi) shift positions in R3's latest tally of APAC new business.
China sees weakest marketing M&A in past decade
Asia-Pacific deal-making slumps as companies look inward, reveals R3 Worldwide study.
Social media adspend to hit $112 billion even though it 'stumps' marketers
Marketers had unrealistic expectations of what social media could deliver and are having to readjust their strategy, Forrester warns.
APAC's leading ad spend growth in 2019 will cool next year: Magna
APAC outpaced the global ad market's 5.2% growth in 2020, but will only slightly beat the 5.7% growth Magna predicts globally for 2020
See the latest APAC New Business League
As the year heads into the final stretch, Publicis, MediaCom, Wunderman Thompson, Wavemaker and Spark Foundry are among the agencies shifting positions in R3's latest tally of APAC new business.
OTT viewership surges even as viewers stay gaga over YouTube videos: OMG
TOP OF THE CHARTS: Despite a surge in OTT viewership, the Google-owned video platform remains a top favourite with Hong Kong viewers.
China FMCG imports buoyant
TOP OF THE CHARTS: Sales of imported FMCG products in China are growing at twice the rate of the overall FMCG market, with online sales up 30%, according to a new report.
Most marketers will abandon personalisation, study predicts
Gartner for Marketers report predicts 80% will stop investing in personalisation over next five years.
IAB joins Google in proposing bid-request limits to clean up real-time bidding
Amid ICO investigation, digital ad industry trade body wants to minimise 'potential risks that content categories can pose'.
HK big spenders cut back; Singaporeans too
TOP OF THE CHARTS: Spending on many luxury categories is down at least 20% over the last three months in both cities, according to the 'Affluent Asia' research from Ipsos.
ByteDance attracts 23% of China digital spend: R3
TOP OF THE CHARTS: In the coming year, advertisers can expect to pay more for space on the company's Douyin platform, as well as other short-video and news sites in China.
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Brand screw-ups in China mostly a result of geographical 'inaccuracy': report
TOP OF THE CHARTS: A new report details why brand crises in China happen in the first place, and which industries are more prone to getting in trouble.
Rising e-commerce ad costs steer brands toward social commerce in China: WPP
TOP OF THE CHARTS: WPP's 'Content, Conversation & Commerce' white paper outlines best brand approaches for all-important social commerce scene in China.
Carmakers and telcos top first ever BrandZ Japan ranking
WPP and Kantar's ranking reveals the uncommonly high value of brand purpose and innovation in Japan, but also highlights an international 'brand equity gap'.
IPG rolls out new martech company Kinesso in Asia
New data-driven firm launching today in Singapore, Hong Kong and Japan absorbs Cadreon, built to leverage Axciom deal.
Male beauty products see eye-popping growth in China
TOP OF THE CHARTS: Purchases of male lipstick and eyebrow pencils rose 278% and 214% in a year, respectively, according to a report from Air Paris.
See the latest APAC New Business League
Dentsu, OMD, Leo Burnett, MediaCom, BBDO and UM are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
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