Data
Isobar Taiwan absorbs CRM data agency AAA
Move aimed at bolstering Isobar's end-to-end data consulting offering.
AdColony and Lifesight team up to boost location data offerings in APAC
Partnership creates location data-rich platform in Asia-Pacific closer to similar offerings in Europe and the US.
TAG-certified digital channels see less than 1% ad fraud
Fraud rates declined from industry average of 8.99% to 0.53%, according to research.
Who's up and who's down: The latest New Business League
JWT, Wavemaker, Leo Burnett, MediaCom, McCann and Starcom are among the agencies shifting positions in R3's latest tally. Plus, see the top 10 APAC business wins.
See the latest New Business League rankings
JWT, Publicis, DDB, Wavemaker, Zenith and OMD are among the agencies shifting positions in R3's latest tally. Plus, see the month's top 10 APAC wins.
GroupM's 2019 ad growth forecast slips by $4 billion
Stress on the automotive industry coupled with currency fluctuation suppressed predicted figures.
SEA ecommerce to reach $53 billion in 2023
TOP OF THE CHARTS: Indonesia is the largest market, but the Philippines is the fastest-growing.
Flawed pitch process harming advertiser value: Study
ID Comms and the 4As found that media pitches are in a state of turmoil because of a lack of clarity and communication.
Marketers demand that China PR agencies evolve: R3
Research from R3 charts dramatic changes in how PR agencies are evaluated.
Does Australian marketing fall short on showing diversity?
But Germans do even worse in a Shutterstock survey comparing marketers in the US, UK, Australia, Brazil and Germany.
Dentsu dealmaking pushes it up R3's M&A League
Dentsu's seven October deals vaults it ahead of WPP and Omnicom globally, but holding companies are giving way to a wider variety of investors in marketing deals.
Mobile network operators' shot at challenging the duopoly
MNOs pose the biggest challenge yet to Google and Facebook, yet obstacles remain.
What adland has learned from Cambridge Analytica
The incident has identified all kinds of tools and tactics that are relevant to the advertising industry.
See the latest New Business League standings
Leo Burnett, BBDO, McCann, Zenith, Havas and DAN are among the agencies shifting positions in R3's latest tally. Plus, see the month's top 10 APAC wins.
Forecasts can't keep up with China mobile-payment growth
TOP OF THE CHARTS: Eight out of 10 of the world's mobile-payment users live in Asia, and more than six in 10 live in China, according to eMarketer.
Centennials don't care about your brand's good reputation
A new study by Dentsu Aegis Media looks into the buying habits of 16- to 23-year-olds in Southeast Asia.
Go-Jek motors into 7th spot on Indonesia BrandZ ranking
The multi-purpose service's brand is worth US$2.39 billion, according to Kantar Millwardbrown's latest report, which also saw strong growth for online travel and retail players.
China accounts for a third of global ad-funded video market
TOP OF THE CHARTS: China is expected to overtake the US to become the world's largest market for ad-funded video-on-demand for the first time in 2018.
InMobi aims to monetise more telco data with Pinsight deal
Marketing tech firm says it's capable of extending new offerings worldwide.
New Business League: Rising and falling fortunes
Saatchi & Saatchi, Dentsu, MediaCom, UM, Spark Foundry and Havas Media are among the agencies making moves in R3's latest tally. Plus, see the month's top 10 APAC wins.
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