Data
Zenith global adspend prediction jumps from 4.0% to 4.7%
Five APAC markets wlll be among the top 10 contributors of new global adspend dollars over the next three years.
The finance and marketing therapy session
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.
Agency Report Card 2018: APAC holding company rankings
See which advertising and media holding companies surged ahead in Asia-Pacific, and which declined. Plus: Data visualisations of holding-company revenue and market cap over the last several years.
Programmatic is 'central' to nearly 40% of APAC marketers
TOP OF THE CHARTS: A third of those surveyed by the WFA lack more than a basic understanding, however.
And they're off! See the year's first New Business League
BBDO and Mindshare are quick out of the gate as a new year of creative and media rankings begins. See who else made R3's first 2019 list.
India crushes it in the Warc Effective 100
Work from India takes the top three spots in Warc's list of the most awarded campaigns and companies for effectiveness.
APAC sees 'massive' growth in mobile ad requests
TOP OF THE CHARTS: India is seeing "meteoric" growth in mobile advertising, with South Korea and Thailand also chalking up big numbers, according to mobile ad platform provider Smaato.
The value of marketing: We need your input
Please take our short survey on what media and marketing functions drive the most value for brand marketers (and which miss the mark).
Top agencies unscathed in China Recma ranking
But the report on projected portfolio growth has competitors gaining ground.
The state of APAC digital in 2019, even in North Korea
TOP OF THE CHARTS: We picked out the APAC data points from We Are Social and Hootsuite's annual digital report.
3 emerging tech tools restoring data control to consumers
From 'personal data lockers' to 'digital twins', we look at some future developments in the world of data privacy that will help marketers improve the customer experience.
How brands miss opportunities with wealthy Chinese
The authors of a research report by Ruder Finn and Consumer Search Group discuss brand innovation and omnichannel retail strategies.
Global new-business revenue increases by 7.5%: R3
Publicis Groupe and WPP led the charge in 2018.
See the 2018 full-year New Business League rankings
See which agencies eked out wins and which ones slipped at the last minute, in R3's year-end ranking of APAC creative and media networks.
Isobar Taiwan absorbs CRM data agency AAA
Move aimed at bolstering Isobar's end-to-end data consulting offering.
AdColony and Lifesight team up to boost location data offerings in APAC
Partnership creates location data-rich platform in Asia-Pacific closer to similar offerings in Europe and the US.
TAG-certified digital channels see less than 1% ad fraud
Fraud rates declined from industry average of 8.99% to 0.53%, according to research.
Who's up and who's down: The latest New Business League
JWT, Wavemaker, Leo Burnett, MediaCom, McCann and Starcom are among the agencies shifting positions in R3's latest tally. Plus, see the top 10 APAC business wins.
See the latest New Business League rankings
JWT, Publicis, DDB, Wavemaker, Zenith and OMD are among the agencies shifting positions in R3's latest tally. Plus, see the month's top 10 APAC wins.
GroupM's 2019 ad growth forecast slips by $4 billion
Stress on the automotive industry coupled with currency fluctuation suppressed predicted figures.
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Most Read
1 Agency Report Cards 2018
3 Google names new APAC president
4 More DAN departures confirmed
+Sanjay+Bhasin+CEO+DAN+Indochina%3b+Hung+Vo+CEO+Dentsu+Redder%2c+Uyen+Ngo+CFO+Dentsu+Redder+and+Thong+Nguyen+Chief+Client+Officer+Dentsu+Redder.+copy.jpg&h=334&w=500&q=100&v=20170226&c=1)
5 Dentsu Aegis buys Redder Advertising
7 McCann names new Hong Kong CEO
8 NZ brands pull ads from Facebook, Google
