Data

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Smart speakers: A viable advertising medium in China
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2 days ago

Smart speakers: A viable advertising medium in China

TOP OF THE CHARTS: About 76% of consumers don’t mind advertising on smart speakers if the ad matches the content, according to a repot from OMD.

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Advertisers are drowning in data, Kantar study says
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Sep 16, 2019

Advertisers are drowning in data, Kantar study says

"Gone are the days when the idea is to get all the data one can get their hands on."

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Planning for privacy
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Sep 12, 2019

Planning for privacy

"If we stop focusing on next quarter and instead consider what is likely to occur in a few years’ time, it becomes easier to take decisive steps."

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APAC CMOs hunt for new help
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Sep 11, 2019

APAC CMOs hunt for new help

EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.

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Consumer data concerns: Let’s admit there’s a problem
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Sep 11, 2019

Consumer data concerns: Let’s admit there’s a problem

The status quo isn't working. Time to give users real control over the data they share and end the game of Whac-A-Mole between advertisers, browsers and users.

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China home to 83% of global ad fraud: GroupM
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Sep 10, 2019

China home to 83% of global ad fraud: GroupM

Lack of verification, limited measurement and an unfamiliarity with the concept of brand safety are contributing towards China’s fraud problem, GroupM finds

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See the latest APAC New Business League results
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Sep 2, 2019

See the latest APAC New Business League results

Saatchi & Saatchi, MediaCom, OMD, Dentsu X and UM are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

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More than half of location-targeted adspend 'wasted'
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Aug 28, 2019

More than half of location-targeted adspend 'wasted'

Inaccurate or negligent use of location data has resulted in up to 65% of mis-targeted digital spending, survey finds.

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China, APAC to lead global social-media adspend
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Aug 27, 2019

China, APAC to lead global social-media adspend

TOP OF THE CHARTS: Forrester predicts China's social ad spend will triple by 2023, leading APAC past North America globally.

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Fake fans plague influencer endorsements in China
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Aug 27, 2019

Fake fans plague influencer endorsements in China

The best way to avoid collaboration failures is the simplest way: to for brands to do their homework and ask clear questions to their in-house staff or agencies.

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Cinema predicted to outpace global ad market
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Aug 26, 2019

Cinema predicted to outpace global ad market

China accounts for 47% of global cinema adspend.

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Nano influencers overtake micro and macro in NZ
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Aug 22, 2019

Nano influencers overtake micro and macro in NZ

TOP OF THE CHARTS: A new report details influencer marketing trends in New Zealand.

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APAC leading globally for in-app ad growth
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Aug 21, 2019

APAC leading globally for in-app ad growth

TOP OF THE CHARTS: PubMatic’s latest mobile index also highlights the rise of PMPs and how video is driving in-app media spending.

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Indonesians lead Southeast Asia in beauty talk
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Aug 1, 2019

Indonesians lead Southeast Asia in beauty talk

TOP OF THE CHARTS: Meltwater report highlights market trends and predictions in Southeast Asia’s beauty industry.

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See the latest APAC New Business League
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Jul 31, 2019

See the latest APAC New Business League

DDB, Ogilvy, Leo Burnett, Wavemaker, OMD and UM are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

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Less is more when it comes to online advertising: Research
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Jul 29, 2019

Less is more when it comes to online advertising: Research

Does brand recall get worse the more we see online ads?

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In-housing continues to rise in popularity, but agencies can still expect growth
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Jul 25, 2019

In-housing continues to rise in popularity, but agencies can still expect growth

Despite in-housing surge, 40% of clients plan to spend more with agencies, study finds.

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Meet the industry's $1.3 billion problem: Fake influencer marketing
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Jul 25, 2019

Meet the industry's $1.3 billion problem: Fake influencer marketing

15% of all influencer ad dollars are spent on fake followers, study finds.

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Attracting top talent among major concerns for in-house agencies: ANA study
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Jul 17, 2019

Attracting top talent among major concerns for in-house agencies: ANA study

The ANA has identified numerous challenges internal shop leaders are facing today.

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APAC regresses in nurturing women entrepreneurs
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Jul 16, 2019

APAC regresses in nurturing women entrepreneurs

APAC ranks as the poorest global region in terms of overall improvement for women entrepreneurs over the past two years, according to a report from Dell and IHS Markit.

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