But Germans do even worse in a Shutterstock survey comparing marketers in the US, UK, Australia, Brazil and Germany.
Dentsu's seven October deals vaults it ahead of WPP and Omnicom globally, but holding companies are giving way to a wider variety of investors in marketing deals.
MNOs pose the biggest challenge yet to Google and Facebook, yet obstacles remain.
The incident has identified all kinds of tools and tactics that are relevant to the advertising industry.
Leo Burnett, BBDO, McCann, Zenith, Havas and DAN are among the agencies shifting positions in R3's latest tally. Plus, see the month's top 10 APAC wins.
TOP OF THE CHARTS: Eight out of 10 of the world's mobile-payment users live in Asia, and more than six in 10 live in China, according to eMarketer.
A new study by Dentsu Aegis Media looks into the buying habits of 16- to 23-year-olds in Southeast Asia.
The multi-purpose service's brand is worth US$2.39 billion, according to Kantar Millwardbrown's latest report, which also saw strong growth for online travel and retail players.
TOP OF THE CHARTS: China is expected to overtake the US to become the world's largest market for ad-funded video-on-demand for the first time in 2018.
Marketing tech firm says it's capable of extending new offerings worldwide.
Saatchi & Saatchi, Dentsu, MediaCom, UM, Spark Foundry and Havas Media are among the agencies making moves in R3's latest tally. Plus, see the month's top 10 APAC wins.
TOP OF THE CHARTS: Consumers in China care more about how brands behave than the global average, and also feel more disappointed, according to research from Jack Morton.
Video content put out by KOLs and brands doesn't command as much viewer attention in Hong Kong as you might think, according to Wave III of Omnicom Media Group’s video landscape report.
Agency’s latest Brands in Motion study highlights the tension today’s consumers are finding between convenience and transparency.
Do celebrity investments pay off equally on different platforms? And what difference does the influencer make? A Gartner report sheds some light.
B2B marketers know the importance of fully fleshed-out e-commerce capabilities, but they still need to invest to get there, according to new research by eConsultancy in partnership with Magento.
J Walter Thompson, Dentsu, McCann, DDB, UM, Mindshare, Mediacom, PHD and OMD among the agencies moving up or down in R3's latest tally.
The good news: Experience-focused brands perform better on a wide range of metrics. The bad news: Only 29% of companies in APAC qualify.
Consumers want more from brands in return for their data than well-targeted messages. So what can brands give them?
What Taiwan consumers want: Coffee, noodles, on-demand taxis and convenient online shopping.
PR Manager, APAC 35K-40K per month Central, Hong Kong
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