CASE STUDY: Burger King Singapore and Moove Media used a digital out of home campaign powered by IDOOH to target commuters with the relaunched King Box meal deal.
A study by ExchangeWire found that APAC-based advertising agencies trail below other regions despite benefits around insourced programmatic capabilities such as closer relationships with publishers and bespoke client offerings
Y&R's Best Countries data shows correlation between winning World Cup and brand strength.
Isobar, Dentsu X, J. Walter Thompson, UM and OMD among the agencies shifting positions in R3's latest ranking.
Data marketing firm will become part of IPG Mediabrands portfolio.
TOP OF THE CHARTS: Research by Brightcove and YouGov indicates that it's tough to be an OTT video provider.
After being named the largest digital advertising exchange in Japan after Google, OpenX plans to replicate the same milestone in Singapore and Australia.
Catch up on all the Grand Prix winners from the 2018 Cannes Lions International Festival of Creativity.
In a future where connected technologies and smart homes are the new normal, people will either 'shop' for goods themselves or 'buy' through automation, with psychographic-based segmentation gaining importance, according to Ernst & Young Solutions.
Two of the top three ads in May's YouTube leaderboard, by Ramayana Department Store and Teman Murni, celebrate Ramadan.
Global executives think brands must be responsible for where their advertising appears, a new Reuters survey reveals, and that well-known news brands are trusted far more than social media platforms.
Asia will contribute more than 40% of the global adspend growth, according to the company's latest forecast.
Nestlé and Chanel are among the brands dominating in their categories this year.
In-country experts weigh in on the popularity of brand behemoths Woolworths, Coles and Qantas, and assess whether challenger brands like Aldi are encroaching on their bright futures.
Your handy graphic guide to the biggest movers within the top 100 this year, plus Asia's top 10 social media and smartphone brands, and the top five brands in 10 key categories.
Relevant, reactive, iconic: big high street fashion names have found ways to integrate themselves into consumers' hearts and wardrobes, even as tastes shift towards more premium brands.
Campaign Asia-Pacific and Kantar's investigation into perceptions of gender in APAC media and marketing finds that while awareness of gender issues has improved, change isn't fast or visible enough — and sexual harassment is not a small problem.
Big changes on the media league table as Carat takes the lead.
Tencent remains the region's most valuable brand, while Japanese auto brands and Australian banks lose ground in Kantar Millward Brown's just-released global BrandZ ranking.
TOP OF THE CHARTS: The APAC region now represents roughly a third of global volume, according to the latest figures from PubMatic.
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