Data
October 2022 APAC advertiser of the month: Downy
Data from YouGov BrandIndex shows that awareness of Downy's advertisements in Indonesia rose by more than 10 percentage points.
WPP agencies dominate global creative league after SC Johnson win
GLOBAL AGENCY RANKINGS: Dentsu agencies also leap up the rankings across both creative and media
WFA to launch second global DEI census in March 2023
In partnership with Campaign, the results will provide a check on progress in industry perceptions of diversity, equity and inclusion across 32 markets worldwide.
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See the latest APAC New Business League
Dentsu, Wunderman Thompson, OMD and Dentsu X are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
Campaign CMO Outlook: Digital retail media picks up
Retail media is set to be worth $101bn in 2022. Campaign has spoken to CMOs worldwide about their plans to take advantage of this opportunity.
China’s media buying costs to rise less than 3% in 2023: Ebiquity
Real media buying cost inflation stands at 2.5%, while advertisers cut media budgets by 10% to 15% in 2022, says a recent report.
Half of chief marketers say unproven ROI is biggest obstacle to metaverse
The Campaign survey showed senior marketers are split when it comes to investing in the space.
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Global new-biz round-up: Omnicom agencies scoop the largest creative accounts in July
The wins meant the company generated the largest billings of all the ‘big six’ holding companies in July.
How changing Muslim observance across Southeast Asia is reshaping consumer trends
A new report from Wunderman Thompson and VMLY&R highlights a growing need for more halal consumer choices to meet the lifestyles of many among SEA's 250 million Muslims.
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Global agency rankings: Starcom rockets to first place as Mindshare wins July’s biggest account
WPP’s Mindshare scooped new business from financial services brand Discover, worth $500m.
British public calls out brands for insincere tributes to the Queen
A new YouGov survey found that the majority of Britons feel brand messages for the Queen were PR-driven.
See the latest New Business League report
Saatchi & Saatchi, BBDO, Starcom, and Performics are among agencies that make strides in R3's latest tally of APAC new business.
Warc: adspend to slow significantly in 2023
Economic uncertainty and block on third-party cookies will lead to a slowdown, according to Warc, as it downgrades previous expectations.
Global firms in Russia keep quiet
The vast majority of companies still doing business in Russia have adopted a comms strategy of saying nothing at all, according to new research.
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See the latest APAC New Business League
Dentsu, Dentsu X, iProspect and Initiative move multiple spots higher in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
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Dentsu scores high with a third of the wins in June
Global new-biz round-up: However, the largest account was picked up by WPP’s Mindshare.
Unilever is top advertiser in three SEA markets: Nielsen
Plus, the biggest-spending advertisers in APAC according to Nielsen's Ad Intel solution.
Singapore consumers embracing a new pragmatism, says VCCP
TOP OF THE CHARTS: The island nation's traditionally cautious and guarded approach to consumer spending after economic disruption is being replaced by a more flexible and spontaneous post-pandemic spending mindset, says new research.
Ebiquity: 43% of Chinese KOL followers are actual fans
TOP OF THE CHARTS: Ebiquity's new report on maximising KOL returns in China recommends due diligence and strong partnerships to make or break all-important influencer campaigns.
Nielsen report: Advertisers aren’t spending enough money
Study finds that media spend needs to be between 1% and 9% of revenue to stay competitive.
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