Today at Campaign360, Campaign Asia-Pacific, Forrester and the WFA reveal exclusive research findings on brand, publisher and agency readiness for a new privacy-first world in APAC.
Leo Burnett, VMLY&R, Dentsu, Thinkerbell, Carat, Havas Media, Spark Foundry and Dentsu X are among the agencies shifting multiple positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
TOP OF THE CHARTS: APAC accounts for more than 40% of adblocking users worldwide, as global use of adblockers grows 11% on mobile and 9% on desktop.
TOP OF THE CHARTS: A glut of underperforming product variants is hogging valuable shelf space in Hong Kong and other markets, according to NielsenIQ.
CASE STUDY: The healthcare superapp used MoEngage's machine-learning technology and A/B testing mechanism to keep users active and engaged, even when they're not unwell.
The pandemic forced agencies to embrace business thinking as entire industries shut down, according to a report by Agency Futures Index.
TOP OF THE CHARTS: Global FMCG adspend is set for 4.4% annual growth, but will need until 2023 to match 2019 levels, according to a forecast from Zenith.
TOP OF THE CHARTS: Finding decent work, economic growth, reducing inequality and climate action all rank highly. See which UN SDGs are of highest concern in Australia, China, Hong Kong and Singapore.
TOP OF THE CHARTS: A survey of regional leaders in the events industry reveals the extent to which virtual formats made events more accessible to diverse attendees, and shows that virtual/hybrid formats are indeed here to stay.
Brand safety concerns have also risen in Japan, which also stands out as the world's worst market for ad fraud on both desktop and mobile-web advertising, according to a new media-quality report from Integral Ad Science.
Latest Wavemaker report on China's "silver economy" finds a rise in smart products and digital campaigns are connecting with older generations.
But brands are still too reliant on third-party cookies for now, according to a study from Forrester and Permutive.
DDB and OMD break into the top 5 rankings for creative and media in R3's February new-business update. Plus February's top 10 creative and media wins.
Agencies' poor practice on pitching is causing unnecessary pressure for staff, finds UK pitch consultancy survey
TOP OF THE CHARTS: Shopee runs away with the race for most 2020 visitors, according to a report from iPrice, SimilarWeb and Appsflyer.
TOP OF THE CHARTS: Global study uncovers what sources young people are turning to for information about Covid-19, in an attempt to piece together how the misinformation crisis has spread.
TOP OF THE CHARTS: Overall YOY adspend grew 12% in January and 48% in February, according to the latest report from Admango.
The combined Dentsu Digital will start operating on July 1 with 2,000 employees.
The dollar totals and rankings start over in R3's first new-business report for 2021, resulting in appearances for some agencies that don't normally rank in the top 10.
China’s ecommerce giant drove US$34.4 billion in revenue in the fourth quarter, reiterating the staying power of online shopping.
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