Data

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60% in China say brands rarely live up to promises
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1 day ago

60% in China say brands rarely live up to promises

TOP OF THE CHARTS: Consumers in China care more about how brands behave than the global average, and also feel more disappointed, according to research from Jack Morton.

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KOLs capture less than a tenth of HK video-viewing time
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Sep 13, 2018

KOLs capture less than a tenth of HK video-viewing time

Video content put out by KOLs and brands doesn't command as much viewer attention in Hong Kong as you might think, according to Wave III of Omnicom Media Group’s video landscape report.

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Consumers demanding accountable innovation: WE Communications
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Sep 13, 2018

Consumers demanding accountable innovation: WE Communications

Agency’s latest Brands in Motion study highlights the tension today’s consumers are finding between convenience and transparency.

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Influencer marketing: What luxury brands in China need to know
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Sep 10, 2018

Influencer marketing: What luxury brands in China need to know

Do celebrity investments pay off equally on different platforms? And what difference does the influencer make? A Gartner report sheds some light.

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APAC B2B marketers know their e-commerce goals, aren't there yet
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Sep 6, 2018

APAC B2B marketers know their e-commerce goals, aren't there yet

B2B marketers know the importance of fully fleshed-out e-commerce capabilities, but they still need to invest to get there, according to new research by eConsultancy in partnership with Magento.

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New Business League: July 2018 report
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Sep 5, 2018

New Business League: July 2018 report

J Walter Thompson, Dentsu, McCann, DDB, UM, Mindshare, Mediacom, PHD and OMD among the agencies moving up or down in R3's latest tally.

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Investments in customer experience bear fruit across the board: Research
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Aug 16, 2018

Investments in customer experience bear fruit across the board: Research

The good news: Experience-focused brands perform better on a wide range of metrics. The bad news: Only 29% of companies in APAC qualify.

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Data relevance may not cut it with consumers, but reciprocity just might
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Aug 15, 2018

Data relevance may not cut it with consumers, but reciprocity just might

Consumers want more from brands in return for their data than well-targeted messages. So what can brands give them?

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Taiwan's top 100 brands for 2018
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Aug 6, 2018

Taiwan's top 100 brands for 2018

What Taiwan consumers want: Coffee, noodles, on-demand taxis and convenient online shopping.

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Taiwan's top local brands
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Aug 6, 2018

Taiwan's top local brands

In-country experts weigh in on the popularity of Asus, HTC, and Uni-President in Taiwan, and suggest that pride could come before a fall

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Taiwan's top mobile-friendly brands
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Aug 6, 2018

Taiwan's top mobile-friendly brands

Taiwan consumers find Apple, Samsung, and Google to be their most mobile-friendly brands. Why?

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New Business League: June 2018 update
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Jul 31, 2018

New Business League: June 2018 update

Leo Burnett, Isobar, MullenLowe, UM, Spark Foundry, OMD and PHD among the agencies shifting positions in the latest tally from R3.

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Post World Cup data breakdown: Was it worth it?
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Jul 31, 2018

Post World Cup data breakdown: Was it worth it?

Viewed by half the planet, the tournament was a perfect platform for APAC brands to demonstrate relevance, test deals and tap new segments.

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Holding companies drive APAC M&A activity: R3
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Jul 25, 2018

Holding companies drive APAC M&A activity: R3

Acquisitions in the region are up 15% year over year, and in sharp contrast to global trends, holding groups are leading the way, according to R3.

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Only 14% of audience-data purchases deemed successful
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Jul 24, 2018

Only 14% of audience-data purchases deemed successful

Data accuracy and imprecise targeting are key concerns for marketers buying audience data, according to research by Lotame.

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How Burger King used digital OOH to relaunch King Box
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Jul 16, 2018

How Burger King used digital OOH to relaunch King Box

CASE STUDY: Burger King Singapore and Moove Media used a digital out of home campaign powered by IDOOH to target commuters with the relaunched King Box meal deal.

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Only a third of APAC agencies insource programmatic media buying technology
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Jul 12, 2018

Only a third of APAC agencies insource programmatic media buying technology

A study by ExchangeWire found that APAC-based advertising agencies trail below other regions despite benefits around insourced programmatic capabilities such as closer relationships with publishers and bespoke client offerings

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Countries' athletic talent has brand impact well beyond stadium
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Jul 9, 2018

Countries' athletic talent has brand impact well beyond stadium

Y&R's Best Countries data shows correlation between winning World Cup and brand strength.

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New Business League: May 2018 update
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Jul 4, 2018

New Business League: May 2018 update

Isobar, Dentsu X, J. Walter Thompson, UM and OMD among the agencies shifting positions in R3's latest ranking.

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IPG acquires Acxiom Marketing Solutions for US$2.3 billion
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Jul 3, 2018

IPG acquires Acxiom Marketing Solutions for US$2.3 billion

Data marketing firm will become part of IPG Mediabrands portfolio.

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