Data

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Brand screw-ups in China mostly a result of geographical 'inaccuracy': report
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4 days ago

Brand screw-ups in China mostly a result of geographical 'inaccuracy': report

TOP OF THE CHARTS: A new report details why brand crises in China happen in the first place, and which industries are more prone to getting in trouble.

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Rising e-commerce ad costs steer brands toward social commerce in China: WPP
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Nov 8, 2019

Rising e-commerce ad costs steer brands toward social commerce in China: WPP

TOP OF THE CHARTS: WPP's 'Content, Conversation & Commerce' white paper outlines best brand approaches for all-important social commerce scene in China.

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Carmakers and telcos top first ever BrandZ Japan ranking
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Nov 7, 2019

Carmakers and telcos top first ever BrandZ Japan ranking

WPP and Kantar's ranking reveals the uncommonly high value of brand purpose and innovation in Japan, but also highlights an international 'brand equity gap'.

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IPG rolls out new martech company Kinesso in Asia
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Nov 1, 2019

IPG rolls out new martech company Kinesso in Asia

New data-driven firm launching today in Singapore, Hong Kong and Japan absorbs Cadreon, built to leverage Axciom deal.

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Male beauty products see eye-popping growth in China
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Oct 30, 2019

Male beauty products see eye-popping growth in China

TOP OF THE CHARTS: Purchases of male lipstick and eyebrow pencils rose 278% and 214% in a year, respectively, according to a report from Air Paris.

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See the latest APAC New Business League
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Oct 30, 2019

See the latest APAC New Business League

Dentsu, OMD, Leo Burnett, MediaCom, BBDO and UM are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

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The Rugby World Cup: A game-changer for advertisers in Japan
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Oct 30, 2019

The Rugby World Cup: A game-changer for advertisers in Japan

Host Japan's success on the pitch led to big audience gains for brand sponsors like Canon and advertisers like Subaru, showing how big TV events can optimise multi-screen digital campaigns, prior to the 2020 Olympic Games.

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Japanese consumers shun brands in ‘low-quality’ environments
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Oct 30, 2019

Japanese consumers shun brands in ‘low-quality’ environments

A study suggests Japan is particularly sensitive to context when it comes to online advertising.

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Chinese consumers want brand purpose, but expect it to be localised, says report
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Oct 29, 2019

Chinese consumers want brand purpose, but expect it to be localised, says report

A WE Red Bridge report exclusively attained by PRWeek Asia highlights the unique needs and wants of Chinese consumers in the age of purpose.

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Over-50s spend most of the money, and they hate your marketing
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Oct 28, 2019

Over-50s spend most of the money, and they hate your marketing

Marketers have a very costly blindspot when it comes to consumers over 50, according to a report from WPP AUNZ.

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WARC predicts 6% 2020 adspend growth
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Oct 25, 2019

WARC predicts 6% 2020 adspend growth

TOP OF THE CHARTS: 2020 adspend is set to rise across all product categories, with internet spend leading the way and total investment reaching US$656 billion, according to the latest figures from Warc.

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Which buckets get the ad bucks in APAC?
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Oct 21, 2019

Which buckets get the ad bucks in APAC?

Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.

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Mongolia: from ore mining to data mining
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Oct 15, 2019

Mongolia: from ore mining to data mining

In Ulaanbaatar, AI engineers are quietly laying the groundwork for a new technology-driven economy in tandem with an emerging digital marketing scene.

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See the latest APAC New Business League
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Oct 7, 2019

See the latest APAC New Business League

Ogilvy, DDB, Wunderman Thompson, Charm Group, Havas Media and Carat are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

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Smart speakers: A viable advertising medium in China
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Sep 19, 2019

Smart speakers: A viable advertising medium in China

TOP OF THE CHARTS: About 76% of consumers don’t mind advertising on smart speakers if the ad matches the content, according to a repot from OMD.

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Advertisers are drowning in data, Kantar study says
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Sep 16, 2019

Advertisers are drowning in data, Kantar study says

"Gone are the days when the idea is to get all the data one can get their hands on."

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Planning for privacy
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Sep 12, 2019

Planning for privacy

"If we stop focusing on next quarter and instead consider what is likely to occur in a few years’ time, it becomes easier to take decisive steps."

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APAC CMOs hunt for new help
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Sep 11, 2019

APAC CMOs hunt for new help

EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.

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Consumer data concerns: Let’s admit there’s a problem
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Sep 11, 2019

Consumer data concerns: Let’s admit there’s a problem

The status quo isn't working. Time to give users real control over the data they share and end the game of Whac-A-Mole between advertisers, browsers and users.

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China home to 83% of global ad fraud: GroupM
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Sep 10, 2019

China home to 83% of global ad fraud: GroupM

Lack of verification, limited measurement and an unfamiliarity with the concept of brand safety are contributing towards China’s fraud problem, GroupM finds

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