Data
Smart speakers: A viable advertising medium in China
TOP OF THE CHARTS: About 76% of consumers don’t mind advertising on smart speakers if the ad matches the content, according to a repot from OMD.
Advertisers are drowning in data, Kantar study says
"Gone are the days when the idea is to get all the data one can get their hands on."
Planning for privacy
"If we stop focusing on next quarter and instead consider what is likely to occur in a few years’ time, it becomes easier to take decisive steps."
APAC CMOs hunt for new help
EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.
Consumer data concerns: Let’s admit there’s a problem
The status quo isn't working. Time to give users real control over the data they share and end the game of Whac-A-Mole between advertisers, browsers and users.
China home to 83% of global ad fraud: GroupM
Lack of verification, limited measurement and an unfamiliarity with the concept of brand safety are contributing towards China’s fraud problem, GroupM finds
See the latest APAC New Business League results
Saatchi & Saatchi, MediaCom, OMD, Dentsu X and UM are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
More than half of location-targeted adspend 'wasted'
Inaccurate or negligent use of location data has resulted in up to 65% of mis-targeted digital spending, survey finds.
China, APAC to lead global social-media adspend
TOP OF THE CHARTS: Forrester predicts China's social ad spend will triple by 2023, leading APAC past North America globally.
Fake fans plague influencer endorsements in China
The best way to avoid collaboration failures is the simplest way: to for brands to do their homework and ask clear questions to their in-house staff or agencies.
Cinema predicted to outpace global ad market
China accounts for 47% of global cinema adspend.
Nano influencers overtake micro and macro in NZ
TOP OF THE CHARTS: A new report details influencer marketing trends in New Zealand.
APAC leading globally for in-app ad growth
TOP OF THE CHARTS: PubMatic’s latest mobile index also highlights the rise of PMPs and how video is driving in-app media spending.
Indonesians lead Southeast Asia in beauty talk
TOP OF THE CHARTS: Meltwater report highlights market trends and predictions in Southeast Asia’s beauty industry.
See the latest APAC New Business League
DDB, Ogilvy, Leo Burnett, Wavemaker, OMD and UM are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
Less is more when it comes to online advertising: Research
Does brand recall get worse the more we see online ads?
In-housing continues to rise in popularity, but agencies can still expect growth
Despite in-housing surge, 40% of clients plan to spend more with agencies, study finds.
Meet the industry's $1.3 billion problem: Fake influencer marketing
15% of all influencer ad dollars are spent on fake followers, study finds.
Attracting top talent among major concerns for in-house agencies: ANA study
The ANA has identified numerous challenges internal shop leaders are facing today.
APAC regresses in nurturing women entrepreneurs
APAC ranks as the poorest global region in terms of overall improvement for women entrepreneurs over the past two years, according to a report from Dell and IHS Markit.
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