Data

Premium
Isobar Taiwan absorbs CRM data agency AAA
Premium
4 days ago

Isobar Taiwan absorbs CRM data agency AAA

Move aimed at bolstering Isobar's end-to-end data consulting offering.

Premium
AdColony and Lifesight team up to boost location data offerings in APAC
Premium
Jan 10, 2019

AdColony and Lifesight team up to boost location data offerings in APAC

Partnership creates location data-rich platform in Asia-Pacific closer to similar offerings in Europe and the US.

Premium
TAG-certified digital channels see less than 1% ad fraud
Premium
Jan 9, 2019

TAG-certified digital channels see less than 1% ad fraud

Fraud rates declined from industry average of 8.99% to 0.53%, according to research.

Premium
Who's up and who's down: The latest New Business League
Premium
Jan 2, 2019

Who's up and who's down: The latest New Business League

JWT, Wavemaker, Leo Burnett, MediaCom, McCann and Starcom are among the agencies shifting positions in R3's latest tally. Plus, see the top 10 APAC business wins.

Premium
See the latest New Business League rankings
Premium
Dec 12, 2018

See the latest New Business League rankings

JWT, Publicis, DDB, Wavemaker, Zenith and OMD are among the agencies shifting positions in R3's latest tally. Plus, see the month's top 10 APAC wins.

Premium
GroupM's 2019 ad growth forecast slips by $4 billion
Premium
Dec 4, 2018

GroupM's 2019 ad growth forecast slips by $4 billion

Stress on the automotive industry coupled with currency fluctuation suppressed predicted figures.

Premium
SEA ecommerce to reach $53 billion in 2023
Premium
Nov 30, 2018

SEA ecommerce to reach $53 billion in 2023

TOP OF THE CHARTS: Indonesia is the largest market, but the Philippines is the fastest-growing.

Premium
Flawed pitch process harming advertiser value: Study
Premium
Nov 28, 2018

Flawed pitch process harming advertiser value: Study

ID Comms and the 4As found that media pitches are in a state of turmoil because of a lack of clarity and communication.

Premium
Marketers demand that China PR agencies evolve: R3
Premium
Nov 21, 2018

Marketers demand that China PR agencies evolve: R3

Research from R3 charts dramatic changes in how PR agencies are evaluated.

Premium
Does Australian marketing fall short on showing diversity?
Premium
Nov 14, 2018

Does Australian marketing fall short on showing diversity?

But Germans do even worse in a Shutterstock survey comparing marketers in the US, UK, Australia, Brazil and Germany.

Premium
Dentsu dealmaking pushes it up R3's M&A League
Premium
Nov 14, 2018

Dentsu dealmaking pushes it up R3's M&A League

Dentsu's seven October deals vaults it ahead of WPP and Omnicom globally, but holding companies are giving way to a wider variety of investors in marketing deals.

Premium
Mobile network operators' shot at challenging the duopoly
Premium
Nov 7, 2018

Mobile network operators' shot at challenging the duopoly

MNOs pose the biggest challenge yet to Google and Facebook, yet obstacles remain.

Premium
What adland has learned from Cambridge Analytica
Premium
Nov 7, 2018

What adland has learned from Cambridge Analytica

The incident has identified all kinds of tools and tactics that are relevant to the advertising industry.

Premium
See the latest New Business League standings
Premium
Nov 1, 2018

See the latest New Business League standings

Leo Burnett, BBDO, McCann, Zenith, Havas and DAN are among the agencies shifting positions in R3's latest tally. Plus, see the month's top 10 APAC wins.

Premium
Forecasts can't keep up with China mobile-payment growth
Premium
Oct 31, 2018

Forecasts can't keep up with China mobile-payment growth

TOP OF THE CHARTS: Eight out of 10 of the world's mobile-payment users live in Asia, and more than six in 10 live in China, according to eMarketer.

Premium
Centennials don't care about your brand's good reputation
Premium
Oct 26, 2018

Centennials don't care about your brand's good reputation

A new study by Dentsu Aegis Media looks into the buying habits of 16- to 23-year-olds in Southeast Asia.

Premium
Go-Jek motors into 7th spot on Indonesia BrandZ ranking
Premium
Oct 26, 2018

Go-Jek motors into 7th spot on Indonesia BrandZ ranking

The multi-purpose service's brand is worth US$2.39 billion, according to Kantar Millwardbrown's latest report, which also saw strong growth for online travel and retail players.

Premium
China accounts for a third of global ad-funded video market
Premium
Oct 26, 2018

China accounts for a third of global ad-funded video market

TOP OF THE CHARTS: China is expected to overtake the US to become the world's largest market for ad-funded video-on-demand for the first time in 2018.

Premium
InMobi aims to monetise more telco data with Pinsight deal
Premium
Oct 18, 2018

InMobi aims to monetise more telco data with Pinsight deal

Marketing tech firm says it's capable of extending new offerings worldwide.

Premium
New Business League: Rising and falling fortunes
Premium
Oct 10, 2018

New Business League: Rising and falling fortunes

Saatchi & Saatchi, Dentsu, MediaCom, UM, Spark Foundry and Havas Media are among the agencies making moves in R3's latest tally. Plus, see the month's top 10 APAC wins.

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins