Data

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Attracting top talent among major concerns for in-house agencies: ANA study
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4 days ago

Attracting top talent among major concerns for in-house agencies: ANA study

The ANA has identified numerous challenges internal shop leaders are facing today.

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APAC regresses in nurturing women entrepreneurs
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Jul 16, 2019

APAC regresses in nurturing women entrepreneurs

APAC ranks as the poorest global region in terms of overall improvement for women entrepreneurs over the past two years, according to a report from Dell and IHS Markit.

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Reebok's new marketing head talks of 'less is more' and his drive for retail to be a genderless world
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Jul 3, 2019

Reebok's new marketing head talks of 'less is more' and his drive for retail to be a genderless world

Between the launch of its new membership program, a creative agency shakeup and even some PR-tear-inducing headlines about Beyoncé, it's been a busy year for Reebok.

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The real lives of the mainland's 625 million gamers
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Jun 26, 2019

The real lives of the mainland's 625 million gamers

TOP OF THE CHARTS: New research from OMD China fleshes out the demographics and interests of mainland gamers. Guess what? They're real people.

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China's mobile programmatic adspend may surpass $27.6b in 2019: InMobi
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Jun 25, 2019

China's mobile programmatic adspend may surpass $27.6b in 2019: InMobi

TOP OF THE CHARTS: Spending on mobile programmatic video ads is expected to soar more than 500%, among the fastest rates in the world.

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Localised communications crucial in Australia
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Jun 24, 2019

Localised communications crucial in Australia

“There are huge opportunities to come to Australia and become loved, but rolling out generic global communications just won’t cut it."

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OMD led 2018 HK media billings: COMvergence report
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Jun 19, 2019

OMD led 2018 HK media billings: COMvergence report

TOP OF THE CHARTS: Overall Hong Kong media billings grew 6% over 2017, according to a newly released report.

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Magna upgrades global ad forecast, citing strong growth in China and US
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Jun 17, 2019

Magna upgrades global ad forecast, citing strong growth in China and US

IPG Mediabrands' Magna has upgraded its global advertising forecast—one week after both Dentsu and GroupM downgraded theirs.

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YouTube tops Netflix as Asia's top streaming entertainment service
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Jun 11, 2019

YouTube tops Netflix as Asia's top streaming entertainment service

YouTube, Spotify and Twitch are among the brands that have gained most ground across Asia-Pacific this year.

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You'll spend 33 full days doing this in 2019
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Jun 10, 2019

You'll spend 33 full days doing this in 2019

Zenith's latest media-consumption forecast provides a detailed comparison of daily television and internet consumption across 11 APAC markets.

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Spotify's 5 global Millennial and Gen Z trends
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Jun 6, 2019

Spotify's 5 global Millennial and Gen Z trends

The digital music service has released its first annual Culture Next Trends Report.

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Latest research paints grim picture of APAC adland diversity
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Jun 4, 2019

Latest research paints grim picture of APAC adland diversity

Campaign's third survey with Kantar into workplace diversity in the APAC marketing and advertising landscape uncovered a deep seam of feeling about bias stretching beyond gender, while the results suggest equality for women has not improved.

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See the frontrunners in the latest New Business League
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Jun 3, 2019

See the frontrunners in the latest New Business League

DDB, Publicis, BBDO, UM, Havas and Zenith are among the agencies shifting positions in R3's latest tally. Plus, see the top 10 APAC business wins.

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Mobile users are cheaper in SEA, but harder to convert
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May 28, 2019

Mobile users are cheaper in SEA, but harder to convert

Marketers can buy app installs in Southeast Asia for less than in other markets, but engagement is a different matter, according to a new report.

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The eye-watering new tab for ad fraud: US$42 billion
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May 22, 2019

The eye-watering new tab for ad fraud: US$42 billion

With new techniques and burgeoning sectors ripe for exploitation, the cost is on track to reach US$100 billion in 2023, according to Juniper Research.

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Retail engine drives Alibaba to 51% revenue rise
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May 16, 2019

Retail engine drives Alibaba to 51% revenue rise

The internet giant took in US$13.932 billion for the quarter (US$56.152 billion for the year), and says it added 102 million active consumers on its China retail marketplaces.

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4 takeaways from McKinsey’s Chinese luxury report
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May 6, 2019

4 takeaways from McKinsey’s Chinese luxury report

Despite the current economic uncertainty, McKinsey is confident about the pivotal role that Chinese luxury shoppers will continue to play in the global luxury market.

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Marketing for Ramadan? Put your money in mobile
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May 3, 2019

Marketing for Ramadan? Put your money in mobile

TOP OF THE CHARTS: 2018 data from Criteo gives marketers some hints on how to get the most out of Ramadan budgets.

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Losses from ad fraud are falling: ANA
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May 2, 2019

Losses from ad fraud are falling: ANA

The 2019 global economic loss from fraud is expected to be 11% better than 2017, but still total US$5.8 billion, according to a new report.

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Online video revenue in APAC set to double over 5 years
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Apr 25, 2019

Online video revenue in APAC set to double over 5 years

A Media Partners Asia report predicts US$52 billion in revenue in 2024.