Data

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Observing Ramadan in the digital age
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2 days ago

Observing Ramadan in the digital age

Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.

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Emphasis on experiential a potential 'misstep' for luxury brands
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May 18, 2018

Emphasis on experiential a potential 'misstep' for luxury brands

TOP OF THE CHARTS: Heritage and quality are still the core drivers of luxury perception, according to global research by Kadence International.

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The 100 most reputable companies in China
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May 18, 2018

The 100 most reputable companies in China

TOP OF THE CHARTS: The domestic reputation of Chinese and multi-national brands is almost on par in the market, with Huawei and Intel leading respectively.

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CMOs: Our bad emails fail with existing customers
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May 16, 2018

CMOs: Our bad emails fail with existing customers

Only 13% of CMOs in a CMO Council study said they were realising the revenue potential of existing consumers.

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Chinese tourists' top hotel brands, travel apps and search terms
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May 15, 2018

Chinese tourists' top hotel brands, travel apps and search terms

TOP OF THE CHARTS: Analysis of mobile data shows that Airbnb is not much of a threat when it comes to Chinese outbound tourism.

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Connected TV is for marketers who value viewability: Dataxu
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May 11, 2018

Connected TV is for marketers who value viewability: Dataxu

Connected TV provides an option beyond the internet giants for accessing the reach of traditional TV format but with greater accuracy, according to Dataxu's APAC GM.

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Cathay Pacific, Asia Miles & Accenture team up on marketing effort using blockchain
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May 9, 2018

Cathay Pacific, Asia Miles & Accenture team up on marketing effort using blockchain

New mobile app from Cathay & Asia Miles uses Accenture's blockchain technology in a new Hong Kong dining rewards promotion

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Create your own payments system to truly own the customer journey: Criteo
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May 8, 2018

Create your own payments system to truly own the customer journey: Criteo

During a keynote at Seamless Asia 2018, the GM of Criteo implored marketers to own the entire journey of the customer and the data it generates, while investing in high-level tech and software that drives efficiency and planning.

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Asia's where it's at for app downloads and spending
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May 7, 2018

Asia's where it's at for app downloads and spending

TOP OF THE CHARTS: APAC vastly outpaces other regions when it comes to app downloads and spending, and will continue to do so for the foreseeable future, according to App Annie.

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Global time spent online to overtake TV: GroupM
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May 4, 2018

Global time spent online to overtake TV: GroupM

GroupM's "State of Digital" study found consumers will spend more time with media in 2018, but in vastly different ways in Asia's key markets of China and India.

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Enterprises must raise AIs like children: Accenture
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May 4, 2018

Enterprises must raise AIs like children: Accenture

The MD of the technology practice at Accenture advises clients to pace AI projects through the five steps of toddler education.

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Messaging apps hit 6.1 billion users: Tencent and Facebook have 75% of them
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May 4, 2018

Messaging apps hit 6.1 billion users: Tencent and Facebook have 75% of them

TOP OF THE CHARTS: As user growth slows, Line and KakaoTalk face a particular challenge competing with Facebook and Tencent, according to IHS Markit.

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Chinese and US consumers moving away from cash
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May 3, 2018

Chinese and US consumers moving away from cash

TOP OF THE CHARTS: Latest JWT report says China is leading the way in payments and fintech innovation.

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APAC markets exceed global benchmarks for viewability, brand safety
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Apr 26, 2018

APAC markets exceed global benchmarks for viewability, brand safety

TOP OF THE CHARTS: Media-quality report from Integral Ad Science shows which countries are best and worst for digital-ad viewability, brand risk and fraud.

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You've got the CEO's ear... and nose too
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Apr 23, 2018

You've got the CEO's ear... and nose too

Congratulations brand marketers. The C-suite is paying more attention to you thanks to all your shiny data. Now the pressure’s on.

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New Business League: March 2018 update
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Apr 20, 2018

New Business League: March 2018 update

Climbers include Leo Burnett, Saatchi & Saatchi, Vizeum and UM, as DDB, Carat and OMD lose ground.

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Mobile app fraud has grown 30% in a year and now costs advertisers over $700 million: AppsFlyer
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Apr 19, 2018

Mobile app fraud has grown 30% in a year and now costs advertisers over $700 million: AppsFlyer

As both sides gain sophistication, fraud has become a high stakes race.

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Chinese spend 2 hours, 39 minutes on mobile every day: eMarketer
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Apr 19, 2018

Chinese spend 2 hours, 39 minutes on mobile every day: eMarketer

TOP OF THE CHARTS: Contrary to popular belief, mobile screen time is only overtaking TV viewing time in China starting this year. But, mobile video time is growing by about 25% per year.

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Improving ad standards means investing in them: GroupM
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Apr 18, 2018

Improving ad standards means investing in them: GroupM

The EVP of brand safety at GroupM shared the terms advertisers must enforce in order to achieve a clean digital supply chain of 100% viewability.

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Six changes marketers must make after Cambridge Analytica
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Apr 10, 2018

Six changes marketers must make after Cambridge Analytica

No organisation can avoid the implications of the outcry surrounding Facebook's data usage. Michael Daley, senior strategist at Digitas Sydney, outlines how and why businesses need to adjust for competitive edge.

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