Data
Consumers in APAC concerned about worsening inequalities and don't want brands to sell dreams: Report
Asia-Pacific consumers chart higher than the global average when it comes to financial and racism concerns caused by the pandemic, and brands should respond accordingly, study finds.
Cookieless in Singapore: only 1 in 10 marketers and publishers have adopted an ID solution
EXCLUSIVE: Report finds that majority of marketers want multiple interoperable ID solutions, lack confidence in contextual targeting, and are concerned about the accuracy of their first-party data.
Why 2021 will be a year to watch for pitches globally
CAMPAIGN MEMBER EXCLUSIVE: Expect a surge of pitching in Asia-Pacific, says R3, with more integrated pitches in EMEA and more indies at the table in the US.
Trust in ads on different media is all over the map in APAC
EXCLUSIVE RESEARCH: Where should your ad budget go? Campaign teamed up with YouGov to look at levels of trust in ads on 10 forms of media across six markets, and how they compare to the global average.
Global new business declined 5.8% in 2020: R3
Creative new business fell 12.6% globally in 2020, according to R3's year-end wrapup, with an overall increase in media business partially offsetting the decline. See which agencies and holding groups won the most.
APAC New Business League: See the final 2020 results
Seven creative agencies and five media agencies shift positions right at the finish line, in R3's final tally of APAC new business in 2020. Plus, see the top 10 APAC wins from December.
Agency staff prefer remote work, despite working longer hours
Report finds that remote working doubles the time that agency staff can spend in deep, uninterrupted work and leads to a healthier workforce. Despite this, 15% of agency leaders are resistant to offering a permanent remote work policy.
Indian consumers think politics and marketing should mix, Chinese do not
EXCLUSIVE RESEARCH: Campaign teamed up with YouGov to find out if respondents in APAC think politics, social issues, sustainability and ethics should intersect with marketing.
2021 Edelman Trust Barometer: Plague of mistrust follows Covid-19
The public especially mistrusts the media, the US and China, according to the research series’ latest report.
SEA ecommerce companies not immune to gender gap
TOP OF THE CHARTS: The most popular ecommerce platforms have an overall 60:40 gender split in leadership positions, but the ratio worsens to nearly 70:30 at the C-level, according to a report from iPrice.
APAC New Business League: See the latest ups and downs
Carat, Havas, Leo Burnett, Publicis, Sapient, Starcom and WPP shift positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins in media and creative.
Campaign unveils Advertising Intelligence global agency business performance tool
AI is Campaign's first global product.
M&A In 2020: Incumbents and upstarts take divergent paths
YEAR IN REVIEW: As the pandemic crippled adspend, older networks preserved cash, while newer operators made opportunistic deals.
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See the latest ups & downs in the new APAC New Business League
Dentsu, Leo Burnett, PHD, OMD, VMLY&R, BBDO, MediaCom and Starcom are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
Covid erased $63 billion in global adspend, and 2021 will only give back 59% of that
The latest forecast from Warc calls for a 10.2% drop in global adspend in 2020, and the organisation says it will take until 2022 to recover to 2019's level of spend.
Four ways the pandemic has changed the consumption playbook for brands
A new report from Pulse, Part of WPP AUNZ's OPR, shows how COVID-19 has recast the way consumers are considering their purchases.
Soaring China demand boosted Tiffany’s third quarter sales
Back in June, the firm announced that Jackson Yee, the popular artiste, would be a brand ambassador for the Tiffany T collection.
Video viewing near saturation point in Hong Kong: OMG
TOP OF THE CHARTS: Hong Kongers watch 67 hours of video a week, as eyeballs shift to social-media sites at the expense of free TV, according to a new report from Omnicom Media Group.
Female entrepreneurs disproportionally affected by pandemic
Mastercard's annual ranking of the best economies for women entrepreneurs has found that gender inequalities have been worsened due to Covid-19, with Asia-Pacific markets accounting for some of the biggest drops in progress.
Australians shift attention from pay TV to BVOD: Report
Budget constraints and a greater acceptance of ad-supported content are leading consumers to cancel pay-TV subscriptions, according to a Trade Desk survey in Australia.
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