Data
Talent crunch dominates APAC brand marketing challenges
Short talent supply, mismatched skills, and limited headcount are three of five top challenges facing brands and agencies, says exclusive research from Campaign Asia-Pacific, Forrester and the WFA presented at Campaign360.
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Global new-biz round-up: Account pitches on the rise in February
WPP maintains lead in new-business wins in February 2022.
Digital payments: Brand trust, UI top concerns for Gen Z
TOP OF THE CHARTS: A new report from Thunes shows how the demographic's payment preferences are rapidly shifting.
APAC New Business League: Traditional powers resurgent
Wunderman Thompson, MediaCom, BBH, Havas Media, BBDO and Dentsu X are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
China, India to lead global marketing-spend growth through 2025
Global marketing spend will increase by 7% annually to $4.7 trillion in 2025, with China, India and South Korea among the markets exceeding the global average, according to a new forecast from Forrester.
Singapore leads key markets in desktop ad fraud rates
TOP OF THE CHARTS: Vietnam and Japan among other APAC markets reporting high rates, according to Integral Ad Science's Digital Media Quality report.
Advertisers not feeling good about media talent pool
TOP OF THE CHARTS: Advertisers are unsure about their talent meeting their current or future needs, and also more pessimistic than agencies about finding talent in the next year. Meanwhile, either agencies or advertisers may be deluding themselves about in-housing.
The Ramadan outlook for brands: Optimistic
TOP OF THE CHARTS: Consumers in Indonesia are ready to travel and spend during the Ramadan season after two years of restricted celebrations, according to a research report from M&C Saatchi Indonesia.
The average brand in China works with 26 agencies
Chinese brands work with 30% more partner agencies than the global average, with ecommerce and field marketing (CRM, promotion, activation, events) taking precedence.
Gender initiatives: How agencies rate
As part of our International Women’s Day content, we have analysed the gender initiatives, targets and staff ratios across the 41 agencies we judged in our Agency Report Card project to establish average ratios, who is leading and who is lagging.
New year, new APAC New Business League
The race begins anew in R3's first tally of APAC new business for the year. Because the counts start from zero, the ranking includes some smaller agencies, such as Wondrlab, The Royals, Kinnect and Ryvalmedia.
Broadcast still dominates video viewing in Hong Kong
TOP OF THE CHARTS: Latest Nielsen data in January 2022 shows streaming platforms represent only a fifth of Hong Kongers' in-home video consumption, led by YouTube.
Five steps for brands to rethink customer loyalty
Despite an existential crisis for the field, a report from Ogilvy suggests key ways for brands to rethink their efforts in this field.
93% of APAC youth say pandemic changed their lifestyle forever
Results from an APAC-wide study by Vice Media, revealed here exclusively, underscore the need for brands to re-examine everything they think they know about the way young people view family, money, time, mental health and work.
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Campaign AI global new-biz round-up: Account reviews slow down as 2021 comes to an end
Number of pitches drops below 500 for the first time in 2021.
The most talked about Super Bowl ads of 2022
Campaign US rounds up Twitter’s top trending ads from the Big Game.
Uncovering insights on China's lower-tier cities
Publicis Edge report aims to deliver a fresh perspective on China's geographical nuances compiled from a study of nearly 300 cities.
All the ways Asia's net users stand out
We Are Social and Hootsuite's annual Digital 2022 report reveals the habits of Asian internet users, who spend longer on mobile devices than anyone else in the world.
Surprise finish in year-end APAC New Business League
A come-from-behind finisher lands in second place to upset the creative-agency rankings in R3's final tally of 2021 APAC new business.
Half of APAC marketing teams 'completely exhausted': Research
Yet a relatively small cohort is thriving, rather than feeling burned out, because it's energised by the opportunity to remake marketing, according to research by Accenture Interactive.
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