4 days ago

Ebiquity: expect more reviews and pitches in China in 2023

TOP OF THE CHARTS: Covid and related restrictions delayed many media account reviews in 2022, which is why the media consultancy expects a resurgence in 2023.

Mar 23, 2023

Global agency groups 2022 report card: ‘Another record year'

Staff bonuses at WPP and Publicis Groupe announced, but Interpublic agencies impacted by tech giant problems.

Mar 22, 2023

2022 new-biz review: Which media agencies came out on top?

Campaign looks at the top agencies ranked by gross new-business billings in 2022.

Mar 21, 2023

Neuroscience study shows DOOH on social media 'unlocks significant value'

A neuroscience study has shown how digital out of home enhances social media campaigns.

Mar 15, 2023

Global marketing coalition launches 2023 DEI census

Led by the WFA, ten marketing and advertising organisations including Campaign will help measure the state of diversity, equity and inclusion in 33 markets worldwide. Take the survey now.

Mar 14, 2023

R3 China PR Scope: 43% of in-house PR and marketing teams had integration last year

R3’s seventh China PR Scope Study found that 43% of marketing and PR teams of over 100 brands in China experienced integration in the past year. Get all the details here.

Feb 16, 2023

M&A Watch: CX and B2B top trends in December

Agencies bought at end of 2022 include Fiftyfive5 and Melon.

Feb 15, 2023

APAC media inflation to rise 4% in 2023

TOP OF THE CHARTS: Asia-Pacific is the only region to see media inflation rise this year, but overall levels will remain lower than elsewhere, according to ECI's Q1 report.

Feb 7, 2023

'Grey' online content erodes ad effectiveness: study

Many Australian consumers associate brands with misaligned content around their communications, diminishing their message, according to a global study by Magna and Channel Factory.

Feb 6, 2023

Asia-Pacific new-biz spotlight: WPP leads big six with star performances from Ogilvy and Wavemaker

India is only market in top three to record new-business growth in November.

Feb 2, 2023

Ageism almost as common as gender discrimination for women in PR: survey

More than one in two female PR professionals (53%) claim to have faced discrimination in the workplace, which includes prejudice based on age and gender, a new global survey shows.

Feb 2, 2023

APAC agency rankings: Mindshare's wins help narrow gap with Zenith after PepsiCo switch

Meanwhile, WPP agencies continue to dominate the creative league.

Dec 15, 2022

The future of measurement is here — but don’t expect a silver bullet

Google's VP of global measurment solutions says marketers are mistaken to think there will be a one-stop-shop solution to replace third-party cookies.

Nov 16, 2022

October 2022 APAC advertiser of the month: Downy

Data from YouGov BrandIndex shows that awareness of Downy's advertisements in Indonesia rose by more than 10 percentage points.

Nov 16, 2022

WPP agencies dominate global creative league after SC Johnson win

GLOBAL AGENCY RANKINGS: Dentsu agencies also leap up the rankings across both creative and media

Nov 14, 2022

WFA to launch second global DEI census in March 2023

In partnership with Campaign, the results will provide a check on progress in industry perceptions of diversity, equity and inclusion across 32 markets worldwide.

Nov 11, 2022

See the latest APAC New Business League

Dentsu, Wunderman Thompson, OMD and Dentsu X are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

Oct 22, 2022

Campaign CMO Outlook: Digital retail media picks up

Retail media is set to be worth $101bn in 2022. Campaign has spoken to CMOs worldwide about their plans to take advantage of this opportunity.

Oct 20, 2022

China’s media buying costs to rise less than 3% in 2023: Ebiquity

Real media buying cost inflation stands at 2.5%, while advertisers cut media budgets by 10% to 15% in 2022, says a recent report.

Oct 18, 2022

Half of chief marketers say unproven ROI is biggest obstacle to metaverse

The Campaign survey showed senior marketers are split when it comes to investing in the space.