Data
Observing Ramadan in the digital age
Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.
Emphasis on experiential a potential 'misstep' for luxury brands
TOP OF THE CHARTS: Heritage and quality are still the core drivers of luxury perception, according to global research by Kadence International.
The 100 most reputable companies in China
TOP OF THE CHARTS: The domestic reputation of Chinese and multi-national brands is almost on par in the market, with Huawei and Intel leading respectively.
CMOs: Our bad emails fail with existing customers
Only 13% of CMOs in a CMO Council study said they were realising the revenue potential of existing consumers.
Chinese tourists' top hotel brands, travel apps and search terms
TOP OF THE CHARTS: Analysis of mobile data shows that Airbnb is not much of a threat when it comes to Chinese outbound tourism.
Connected TV is for marketers who value viewability: Dataxu
Connected TV provides an option beyond the internet giants for accessing the reach of traditional TV format but with greater accuracy, according to Dataxu's APAC GM.
Cathay Pacific, Asia Miles & Accenture team up on marketing effort using blockchain
New mobile app from Cathay & Asia Miles uses Accenture's blockchain technology in a new Hong Kong dining rewards promotion
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Create your own payments system to truly own the customer journey: Criteo
During a keynote at Seamless Asia 2018, the GM of Criteo implored marketers to own the entire journey of the customer and the data it generates, while investing in high-level tech and software that drives efficiency and planning.
Asia's where it's at for app downloads and spending
TOP OF THE CHARTS: APAC vastly outpaces other regions when it comes to app downloads and spending, and will continue to do so for the foreseeable future, according to App Annie.
Global time spent online to overtake TV: GroupM
GroupM's "State of Digital" study found consumers will spend more time with media in 2018, but in vastly different ways in Asia's key markets of China and India.
Enterprises must raise AIs like children: Accenture
The MD of the technology practice at Accenture advises clients to pace AI projects through the five steps of toddler education.
Messaging apps hit 6.1 billion users: Tencent and Facebook have 75% of them
TOP OF THE CHARTS: As user growth slows, Line and KakaoTalk face a particular challenge competing with Facebook and Tencent, according to IHS Markit.
Chinese and US consumers moving away from cash
TOP OF THE CHARTS: Latest JWT report says China is leading the way in payments and fintech innovation.
APAC markets exceed global benchmarks for viewability, brand safety
TOP OF THE CHARTS: Media-quality report from Integral Ad Science shows which countries are best and worst for digital-ad viewability, brand risk and fraud.
You've got the CEO's ear... and nose too
Congratulations brand marketers. The C-suite is paying more attention to you thanks to all your shiny data. Now the pressure’s on.
New Business League: March 2018 update
Climbers include Leo Burnett, Saatchi & Saatchi, Vizeum and UM, as DDB, Carat and OMD lose ground.
Mobile app fraud has grown 30% in a year and now costs advertisers over $700 million: AppsFlyer
As both sides gain sophistication, fraud has become a high stakes race.
Chinese spend 2 hours, 39 minutes on mobile every day: eMarketer
TOP OF THE CHARTS: Contrary to popular belief, mobile screen time is only overtaking TV viewing time in China starting this year. But, mobile video time is growing by about 25% per year.
Improving ad standards means investing in them: GroupM
The EVP of brand safety at GroupM shared the terms advertisers must enforce in order to achieve a clean digital supply chain of 100% viewability.
Six changes marketers must make after Cambridge Analytica
No organisation can avoid the implications of the outcry surrounding Facebook's data usage. Michael Daley, senior strategist at Digitas Sydney, outlines how and why businesses need to adjust for competitive edge.
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