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As Ramadan 2025 approaches, Indonesians are preparing for a season of celebration, reflection, and spending. However, a new YouGov survey finds that festive enthusiasm is mixed with economic uncertainty. The Tunjangan Hari Raya (THR)—a mandatory religious holiday bonus that plays a big role in driving holiday spending and holds both financial and cultural significance—remains a key factor. Yet, not everyone is confident they’ll receive it, highlighting underlying concerns amidst the festive preparations.
The YouGov survey of over 2,000 Indonesian adults reveals that just over half (55%) are sure they'll get their THR. However, 29% remain uncertain, with women expressing slightly more doubt than men. A further 15% are resigned to not receiving the bonus at all. This mixed bag of expectations is likely to have a direct impact on how Indonesians plan their Ramadan spending and celebrations.
For those fortunate enough to receive the THR, the survey sheds light on their spending priorities.
While a majority (58%) plan to put the money aside for savings, shopping is a close second (55%). The tradition of giving back is also prominent, with over half (51%) intending to direct their THR bonus towards Zakat (charity) or other donations. Nearly half (45%) will share the wealth by gifting money to family members.
When it comes to shopping, clothing and food & drink dominate the wish lists, reflecting the cultural significance of new outfits for Eid celebrations and special meals shared with loved ones. Eid cookies and hampers, essential for gifting and festive gatherings, also rank highly. Beyond these traditional staples, many Indonesians are also planning to allocate their bonus towards self-care and cosmetics, indicating a focus on personal well-being during the celebrations.
The survey also reveals a strong commitment to charitable giving during Ramadan. Mosques remain the most popular channels for Zakat donations, but many also prefer direct contributions, either in the form of staple goods or cash. A considerable proportion also entrusts family members to distribute donations, highlighting the importance of personal connections in charitable giving. Encouragingly, nearly half of those surveyed plan to donate more than usual, soaking in the spirit of generosity that defines the holy month.
Amid economic uncertainty, some Indonesians are taking a more strategic approach to their THR windfall. The survey shows that 27% of respondents plan to use the bonus to pay off debts, while 26% will use it to bolster their investment portfolio. These financial priorities reflect caution as consumers aim to strengthen their security amid economic uncertainty.
Some respondents (28%) are looking at a different kind of break, with plans to use their THR for a vacation, reflecting the growing desire for experiences and personal enjoyment during the festive season.
Methodology: This study was conducted online in December 2024, with a sample of 2,012 adults in Indonesia (aged 18+ years), using a questionnaire designed by YouGov. Data figures have been weighted by gender, age, socioeconomic class, city tier to be representative of the adult Indonesian online population (18 years or older) and reflect the latest Indonesian Bureau of Statistics (BPS)Laura Robbie is CEO of APAC at YouGov.
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