Ravi Balakrishnan

Mar 14, 2024

How Uber India went local to zoom past its competitors

SPIKES ASIA 2024: Uber and its agency FCB India chose culture over tech to secure an edge in India’s keenly contested ride-hailing market.

May 18, 2023

How ‘deep simplicity’ can make marketing more effective

Accenture Song’s Nick Law speaks about resolving the prevailing schism between the art and the math-led sides of the marketing with deep simplicity – an approach that brings the focus back to the consumer.

May 17, 2023

Why marketers should take risks and embrace ...

CAMPAIGN 360: A expert panel including top CMOs from Mastercard, L'Oreal and Kellogg's speak out on managing the transition to a more experience-based, influencer-driven, tech-enabled marketing model.