The region was a hotbed of activity with key movements in India and Indonesia, and China leading local reviews.
Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.
But overall media new-business activity drops by a third.
WPP shops land fifth and sixth position.
Volkswagen and Mercedes-Benz among flurry of reappointments.
North America dominated the global creative landscape in H2, but high-value shifts from APAC, like telecom major Telstra abandoning the traditional agency model made news.
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