But overall media new-business activity drops by a third.
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Sofia Hernandez, global head of business marketing and commercial partnerships, spoke to Campaign about the importance of agencies.
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Trust and predictability are practical tools for navigating complexity, but leaders must be steady, not static, says Edelman's CEO for Hong Kong, Taiwan and Singapore.
With robust retention rates in 2024 and an expanding presence in China, PHD had a league-topping year. But with new business wins on the slow and an impending merger, it remains to be seen how the agency can overcome incoming challenges.
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Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.
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