Technology

18 hours ago

OpenAI inks multi-year content deal with News Corp

The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage without consent.

1 day ago

Why Tessa Ohlendorf left agency life for artificial intelligence

The former managing director of MediaMonks started Fabric Folks to help agencies adapt to the new AI era.

2 days ago

TikTok reveals Symphony creative AI suite

The ByteDance-owned short-form video platform announced a host of automated creative and measurement marketing tools at its product summit on Wednesday morning.

2 days ago

Google unleashes AI updates and adds greater controls to its ad products

The technology giant has introduced new controls to its generative AI advertising tools to ensure assets remain “on brand,” as well as greater transparency in Performance Max amid advertiser pushback.

2 days ago

Meta’s CMO on navigating cuts, competition and critics

Longtime executive Alex Schultz details the complexities of marketing a technology giant, including how to resurrect young users and reframe its platforms as a positive place for teens.

4 days ago

OpenAI strikes deal with Reddit to scrub content for ChatGPT

The language learning model will learn how to stay up-to-date with relevant topics by accessing Reddit’s Data API as part of the partnership.

4 days ago

Melissa Selcher departs LinkedIn after eight years

Selcher was chief marketing and communications officer at the platform.

4 days ago

Will zero-party data restore consumers' trust in brand value?

Allowing individuals to willingly and conveniently share their data in exchange for better experiences can be a win-win. But as Campaign discovers, certain conditions and challenges must be met for all to benefit.

May 18, 2024

‘Creators are the new Hollywood,’ declares YouTube CEO at Brandcast

Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.

May 18, 2024

IAS launches 'Election Lab' to help marketers navigate a political year ahead

With major political events, marketers must be wary of a rise in news-related misinformation and risky content to protect brand reputation.

May 18, 2024

Google is fully embracing its AI era

Tech giant’s AI model Gemini will soon allow users to interact with it across Gmail and mobile apps, including a live voice chat feature and several multimodal advancements.

May 16, 2024

Can we trust ChatGPT as an analytics tool?

A year on from a rather disappointing test, can a reinvigorated ChatGPT win back credentials as an analytics tool—and can we trust it with our data?

May 16, 2024

Netflix announces ad tier milestone and adtech platform

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

May 16, 2024

Why ‘gradually, then suddenly’ is a danger to us all

It is imperative that we tackle the growing threat of deepfakes, because catastrophe is just around the corner, opines EssenceMediacomX's Sue Unerman.

May 15, 2024

Uber buys out Foodpanda in Taiwan for $950 million

Delivery Hero, the parent company of Foodpanda, has been actively seeking to offload some of its regional assets to enhance its profitability.

May 15, 2024

Campaign360 2024: Highlights

Catch all the highlights from the two-day event that took place on May 14-15 for all things disruption, AI, creativity, and more.

May 14, 2024

Apple to integrate ChatGPT into the next iPhone upgrade?

Ahead of the annual Worldwide Developers Conference, Apple makes plans to integrate more AI-powered features into its devices.

May 13, 2024

Colossus SSP alleged to mismatch user IDs

In a recent analysis by Adalytics, which evaluates media purchases for agencies and brands, Colossus SSP was highlighted for incorrectly reporting user IDs during ad transactions managed through the demand-side platform The Trade Desk.

May 10, 2024

Why international airlines want a piece of Air India’s chatbot technology

Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.