Technology
Publicis Groupe buys Mars United Commerce for undisclosed sum
The acquisition follows Publicis Groupe’s purchase of Influential this summer.
Breaking down the implications of Google’s ad tech antitrust trial
What both sides need to argue to win — and the potential ramifications to follow.
40 Under 40 2024: Megan Reichelt, Integral Ad Science
Reichelt’s rapid ascent is marked by her exceptional business acumen, partnership prowess and commitment to educating brands about the ever-evolving digital landscape.
40 Under 40 2024: Rudy Khaw, AirAsia
Khaw’s journey from brand executive to CEO is a culmination of his visionary leadership, business acumen, and commitment to inclusivity—reshaping AirAsia as a leading global brand.
Burson launches healthcare-focused AI service
Decipher Health will predict the impact of communications across six therapeutic areas, the WPP firm says.
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Snap’s vision for the future rests on Spectacles
It unveiled its latest innovations at the Snap Partner Summit, including the latest generation of augmented reality (AR) glasses, setting the stage for creator empowerment.
Sweet disruption: Chocolate Finance shakes up Singapore’s banking scene
Campaign explores how Singapore’s newest digital banking entrant is using bold branding, Henry Golding as its ambassador, and simple offerings to carve out space in a crowded market and capture Gen Z’s attention.
Bella Ramsey uses Apple’s new AI features to escape awkward situations
The actress stars in three spots for the Hello Apple Intelligence campaign, which introduces the iPhone’s new enhanced AI features.
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80% of brands worried about agency use of gen AI, WFA survey finds
Half of brands also shared they're planning to change contracts with agencies to address legal, ethical and reputational risks.
Google introduces confidential matching for advertisers
Using confidential computing technology, advertisers can now ensure complete data security and privacy.
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Tech On Me: Google’s business practices are not just anti-competitive, they’re anti-innovation
This week, we explore the unfolding Google-DOJ trial, examining allegations of the tech giant’s monopolistic grip on adtech and anti-competitive practices—offering brands and marketers a timely warning.
Will AI kill the health influencer?
As virtual influencers surge in popularity, healthcare brands are eyeing them warily. But not everyone sees a natural fit.
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Will Australia succeed in its plans to ban minors from social media?
Industry leaders tells Campaign that banning young people from social-media platforms is often seen as inefficient, cumbersome, and expensive.
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The CMO's MO: Techcombank's marketer brings the marathon mindset to banking
Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.
‘Apple Intelligence’: Three things marketers need to know about the latest iPhone launch
Long-feared ‘ad eraser tool’ is rebranded to ‘Distraction Control’ as Apple embraces generative AI with ChatGPT built in.
How Black Myth: Wukong evolved cultural storytelling in gaming
Having generated over $866 million within weeks of its release, the Chinese game's success offers key insights for marketers on the power of authentic, culturally rooted narratives in a region eager for representation.
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APAC experts react to first day of DOJ and Google trial
Google's “trifecta” of monopolies has crippled the open web, the US Department of Justice charged in a Virginia court. As the landmark antitrust trial begins, APAC experts weigh in on the implications for the region.
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Angela Zepeda to lead marketing at X
The former Hyundai CMO and CCO fills a role left vacant since late 2022.
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Everything you need to know ahead of Google’s antitrust trial
With the fate of the digital advertising industry hanging in the balance, understanding its background and potential consequences is essential.
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Report: X brings on Targeted Victory for comms support
X taps Republican consulting firm Targeted Victory, owned by Stagwell Group, to manage the fallout from its suspension in Brazil, according to Wired.
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