Technology
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Tech On Me: APAC tech leaders says it's business as usual after Google's cookie decision
This week, I speak to APAC tech leaders about Google deciding not to end cookies. Plus, Meta's new challenge against OpenAI, and Kakao's founder arrest among other tech headlines in the region.
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Google abandons cookies plan: APAC experts weigh in
Google's decision to backtrack on removing cookies has left the ad industry in a tailspin. As the dust settles, Campaign speaks to industry experts to find out how marketers can cope with the latest news.
PR firm Multiply sues Elon Musk’s X for violating trademark rights
The Virginia-based agency claims the platform’s X branding violates its trademarked “X Mark” filed in 2019 and has caused confusion among clients.
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Google reverses plan to eliminate cookies from Chrome
In a surprising turn of events, Google says it is now 'proposing an updated approach that elevates user choice' instead of removing cookies entirely from Chrome.
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Campaign's Tech MVP Awards 2024 jury revealed
This year's esteemed panel of jurors comprises 10 technology leaders from companies such as Mastercard, Microsoft, B Capital, and Deloitte, among others—all judging entries recognising the region's top tech talent and products.
Walled gardens are threatening quality publishers: how can they regain control?
Premium publisher spaces still have an important role to play amid AI uncertainty, political tensions and misinformation, but the demise of cookie and the roll out of AI Overviews leaves the open web facing an existential crisis.
AI will be an 'absolute bloodbath' when it comes to taking marketers’ jobs
With artificial intelligence tools rapidly evolving and industries adapting them into their workflow, people working in the creative and marketing sector are understandably fearful that their jobs may become obsolete.
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What the Microsoft-CrowdStrike outage means for brand reputation
Friday's global outage disrupted critical infrastructure such as airports and healthcare systems, bringing entire industries to a standstill. So, how will this crisis impact the reputation of the brands involved?
Netflix revenue grew 17% as hit series Baby Reindeer and Bridgerton attract audiences
With increased new member sign-ups in Q2 2024, the streaming service looks at scaling its ad business and building its own adtech platform.
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Apple’s ad follows 'underdogs' to Thailand to please client demands
Work casts Apple’s products as integral characters.
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Samsung creates AI tool for Dutch basketball team at Olympics
The tool was created by Cheil Worldwide.
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Tech On Me: What Disney's leak tells us about tension over gen AI
This week, we cover the hack on Disney's internal communications, how a loophole in TikTok is putting minors at risk, and how workers suffer during Amazon's Prime Day among other tech headlines in the region.
TikTok names Rema Vasan head of North America and global gaming business marketing
Vasan has been with TikTok since May 2022.
Dept taps spatial tech to grow client base in Asia-Pacific
With few splashy pitch wins to speak of, the Carlyle Group-backed firm is content to steer its APAC acquisitions to solving product and tech solutions for clients as it edges closer to taking the company to market. Campaign sits down with Dept's leaders to find out more.
WPP appoints new global CEO of GroupM as Christian Juhl steps down
GroupM leadership shake-up to be effective from September this year.
Is dot-AI the new dot-com?
The dot-com boom transformed how we communicate, shop and do business—forever changing the way we navigate the intersection of innovation, regulation and valuation. Could AI now do the same, asks Finn Partners’ Sabrina Guttman.
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Tech MVP 2024 opens for entries
Nominations are open until September 3. Here's your chance to spotlight exceptional technical talent in the marcomms industry and the most innovative products from Asia-Pacific.
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Why are retail media networks gaining traction in APAC?
With companies like Grab, FairPrice and Carousell recently launching their retail media networks, Campaign explores the opportunities, concerns, and effectiveness of RMNs in the region.
Criteo collaborates with Microsoft Advertising to drive retail media growth
The expanded relationship is intended to help address fragmentation in the fast-growing retail media landscape.
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Tech On Me: Will Singapore succeed in banning deepfakes?
In this week's edition: Singapore wants to ban deepfakes ahead of the country's elections, Google declines to buy HubSpot, and confusion over video games and gambling in India among other tech headlines in the region.
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