Sarina Weigman has plenty to teach the advertising industry, not least the self-destructive dangers of ageism.
The partnership means the agency has committed to certain actions to support over-50s in the workplace.
A new social media network aimed at seniors called Club is a 'no-judgement platform' that allows its target audience to connect and create a sense of purpose.
Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.
This is the first work for the Mizkan brand from Wonderhood Studios.
Former Ogilvy APAC chief creative officer Eugene Cheong among those lending support to campaign criticising forced retirement of senior employees.
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