Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.
This is the first work for the Mizkan brand from Wonderhood Studios.
Former Ogilvy APAC chief creative officer Eugene Cheong among those lending support to campaign criticising forced retirement of senior employees.
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
The cleansing of age from agencies isn’t new, but it will gather pace in these straitened times.
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