Ageism in adland

An archive of content about treatment of older consumers in advertising, as well as treatment of senior talent within the marketing-communication industry in APAC.

Oct 26, 2020

Does the PR industry have an ageism problem?

Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”

Sep 29, 2020

Old enough to know better: Confronting adland’s ageism problem

The cleansing of age from agencies isn’t new, but it will gather pace in these straitened times.

Sep 18, 2020

Agency launches internship for 55+ cohort

Thinkerbell's Thrive@55 internship seeks to offer an entry point for members of a "massively underrepresented" age group.

Sep 14, 2020

Yes, ageism can affect young PR pros too

Ageism is not only a problem for 'older' PR professionals; it can also negatively affect their younger counterparts.

Sep 2, 2020

Tackling ageism needs to move up adland’s agenda

WPP CEO Mark Read's inadvertent comments have triggered a necessary debate.

Apr 16, 2020

It's 2020, so why are some groups still being shut out of ads?

Marketers say more diverse leadership teams are needed to confront bias in the industry and produce creative work that is more reflective of modern society.