Ageism in adland
An archive of content about treatment of older consumers in advertising, as well as treatment of senior talent within the marketing-communication industry in APAC.
Football, feminism, and 50+
Sarina Weigman has plenty to teach the advertising industry, not least the self-destructive dangers of ageism.
Dentsu commits to tackling ageism with 55/Redefined partnership
The partnership means the agency has committed to certain actions to support over-50s in the workplace.
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What does a social media platform for seniors look like?
A new social media network aimed at seniors called Club is a 'no-judgement platform' that allows its target audience to connect and create a sense of purpose.
Campaign Crash Course: Marketing for the silver generation
Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.
Apple cider vinegar brand OSU captures spirit of stylish Japanese nonagenarians
This is the first work for the Mizkan brand from Wonderhood Studios.
WPP faces renewed netizen backlash over ageism
Former Ogilvy APAC chief creative officer Eugene Cheong among those lending support to campaign criticising forced retirement of senior employees.
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