Ageism in adland

An archive of content about treatment of older consumers in advertising, as well as treatment of senior talent within the marketing-communication industry in APAC.

Apr 16, 2020

It's 2020, so why are some groups still being shut out of ads?

Marketers say more diverse leadership teams are needed to confront bias in the industry and produce creative work that is more reflective of modern society.

Feb 11, 2020

Ageism: the ad industry's last taboo

A co-founder of 40 Over Forty explains why workplaces need to celebrate people of all ages.

Jun 4, 2019

APAC adland inequality persists in race, age and gender: Exclusive research

Campaign's third survey with Kantar into workplace diversity in the APAC marketing and advertising landscape uncovered a deep seam of feeling about bias stretching beyond gender, while the results suggest equality for women has not improved.

Mar 25, 2019

The rising potential of China’s new seniors

Set aside your millennial obsession for a moment and focus on China's fastest-growing generational group.

Jan 11, 2019

When embracing diversity and inclusion, what about age?

Misconceptions about seasoned workers are so ingrained, even they believe them. But there are good reasons for having experience on your teams.

Dec 19, 2017

5 lessons from the Japanese marketing scene in 2017

The year brought home some uncomfortable truths about online media, HR policy in advertising and pitching.