Ageism in adland

An archive of content about treatment of older consumers in advertising, as well as treatment of senior talent within the marketing-communication industry in APAC.

Aug 8, 2022

Football, feminism, and 50+

Sarina Weigman has plenty to teach the advertising industry, not least the self-destructive dangers of ageism.

Jul 25, 2022

Dentsu commits to tackling ageism with 55/Redefined partnership

The partnership means the agency has committed to certain actions to support over-50s in the workplace.

May 20, 2022

What does a social media platform for seniors look like?

A new social media network aimed at seniors called Club is a 'no-judgement platform' that allows its target audience to connect and create a sense of purpose.

Jan 22, 2021

Campaign Crash Course: Marketing for the silver generation

Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.

Jan 19, 2021

Apple cider vinegar brand OSU captures spirit of stylish Japanese nonagenarians

This is the first work for the Mizkan brand from Wonderhood Studios.

Dec 17, 2020

WPP faces renewed netizen backlash over ageism

Former Ogilvy APAC chief creative officer Eugene Cheong among those lending support to campaign criticising forced retirement of senior employees.