Ageism in adland
An archive of content about treatment of older consumers in advertising, as well as treatment of senior talent within the marketing-communication industry in APAC.
Campaign Crash Course: Marketing for the silver generation
Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.
Apple cider vinegar brand OSU captures spirit of stylish Japanese nonagenarians
This is the first work for the Mizkan brand from Wonderhood Studios.
WPP faces renewed netizen backlash over ageism
Former Ogilvy APAC chief creative officer Eugene Cheong among those lending support to campaign criticising forced retirement of senior employees.
Does the PR industry have an ageism problem?
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
Old enough to know better: Confronting adland’s ageism problem
The cleansing of age from agencies isn’t new, but it will gather pace in these straitened times.
Agency launches internship for 55+ cohort
Thinkerbell's [email protected] internship seeks to offer an entry point for members of a "massively underrepresented" age group.
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