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Beyond measure: How metrics can power a winning TikTok strategy

1 Beyond measure: How metrics can power a winning TikTok strategy

Lower CPMs drive advertisers to TikTok, but is it ready to challenge Google and Meta?

2 Lower CPMs drive advertisers to TikTok, but is it ready to challenge Google and Meta?

M&M’s spokes candy controversy is a Super Bowl stunt

3 M&M’s spokes candy controversy is a Super Bowl stunt

Uncaged to engaged: Tiger Beer shifts 2023 festive message from achieving to enjoying the moment

4 Tiger Beer shifts 2023 festive message from achieving to enjoying the moment

Grab, FairPrice, Foodpanda, Carousell: Inside the retail media networks on offer in SEA

5 Grab, FairPrice, Foodpanda, Carousell: Inside the retail media networks on offer in SEA

The only 2023 marcomms trend report you actually need to read

6 The only 2023 marcomms trend report you actually need to read

Adtech leaders react to potential breakup of Google's ad business

7 Adtech leaders react to potential breakup of Google's ad business

Move and win roundup: Week of January 16, 2022

8 Move and win roundup: Week of January 16, 2022

Hop to it: 10 lunar new year campaigns to celebrate the Year of the Rabbit

9 Hop to it: 10 lunar new year campaigns to celebrate the Year of the Rabbit

Cultural blunders: Brands gone wrong

10 Cultural blunders: Brands gone wrong