Staff Reporters
Apr 3, 2025

MediaWorks 2025: Chair and mentors revealed

Benefit from mentorship from industry heavyweights such as Amrita Randhawa, Abby Wong, Jinnarat Sampuntharat, Julien Normand, and more.

MediaWorks 2025: Chair and mentors revealed
MediaWorks returns as an in-person three-day training conference between May 12-14, 2025 in Bangkok, Thailand. Historically, the event has equipped media buyers and planners with essential skills in understanding and responding to real client briefs under real-time pressure.  
 
Conducted in English, the three-day event will equip media buyers and planners with essential skills in understanding and responding to real client briefs under real-time pressure. 
 
Guided by media-expert mentors from across Asia-Pacific, delegates will learn the practical skills required to succeed in the fast-paced industry. Through intensive workshop-style sessions, lessons in strategy, insight, ideation, and presentations, attendees will understand precisely how to deliver unmatched client work and soak in leadership training given by agency chief executives. 
 
Amrita Randhawa, Publicis Groupe's Singapore and SEA CEO, will return as chairperson this year. Mentors include:
  • Abby Wong, chief strategy officer, Greater China, IPG Mediabrands
  • Arindam Bhattacharyya, chief strategy officer, dentsu (Indonesia)
  • Jinnarat Sampuntharat, chief operating officer, Omnicom Media Group (Thailand)
  • Julien Normand, head of strategy international, Publicis Media (Singapore)
  • Shayne Madamba, chief digital officer, Havas Ortega (Philippines)
 
 
Take a glance at what you can expect to experience:
 
 
Who should attend MediaWorks? 
    
This is the essential training ground for all in the media and advertising field: 
  • Media planners and buyers  
  • Account managers  
  • Advertising sales  
  • Agency planners  
  • Brand marketers  
  • Content producers  
  • Planning and accounts directors  
  • Digital manager  
  • Client service managers  
  • Agency creatives 
  • Other industry-related functions  
What to learn from MediaWorks?  
  • Creative media techniques and strategies  
  • Professional guidance from media industry leaders  
  • Effective strategy, creativity, teamwork and presentation skills
  • Valuable insight and feedback to your career development  
  • Broad connections with worldwide industry peers and many more 
If you have further queries, take a look at the website or reach out to the team: 
 
General enquiry 
 
Programme information
Zamir Khan  
Director of Awards and Training Events, Asia
 
Delegate information
Kaling Man 
Head of Awards & Training Events 
 
Sponsorship opportunities  
Richard Fahy 
Commercial director, Campaign Asia-Pacific
Source:
Campaign Asia

Related Articles

Just Published

19 hours ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

20 hours ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

20 hours ago

Why it’s time we took Singaporean content creators ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.

21 hours ago

Changi Airport ropes in Aussie influencers to ...

A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.