For years, MediaWorks has served as a career milestone for over 1,600 young professionals from Asia-Pacific, allowing them to learn the latest techniques and strategies for winning business and staying ahead of their competitors.
Chaired by Amrita Randhawa, Chief Executive Officer—Singapore & Southeast Asia, Publicis Groupe, each delegate will be guided by media-expert mentors with proven strategies to work towards real client briefs.
CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to work in the office at least four days a week do not reflect the views of many staff.
Malay-Muslim women are leading a consumer revolution, with 93% preferring local groceries and 89% choosing homegrown F&B, according to a new analysis. Brand boycotts are reshaping loyalty, while halal certification, affordability, and shared cultural identity are the decisive factors in their purchasing power.
The telco's annual festive film blends humour and lightheartedness, but its reliance on traditional gender roles dampens an otherwise innovative take on festive preparations.