Staff Reporters
Feb 1, 2024

MediaWorks 2024: Chair and mentors revealed

If you're an up-and-comer in the industry who will benefit from mentorship from the likes of Amrita Randhawa (Publicis), Cynthia Zhang (PHD China), James Smyllie (Initative), Julien Courant (Omnicom), Saurabh Chandrashekhar (EssenceMediacom), we encourage you to register.

L-R: Amrita Randhawa, Cynthia Zhang, James Smyllie, Julien Courant and Saurabh Chandrashekhar
L-R: Amrita Randhawa, Cynthia Zhang, James Smyllie, Julien Courant and Saurabh Chandrashekhar

MediaWorks returns as an in-person four-day training conference between 28-31 May, 2024 in Bangkok, Thailand. Historically, the event has equipped media buyers and planners with essential skills in understanding and responding to real client briefs under real-time pressure. 

Conducted in English, the four-day event will equip media buyers and planners with essential skills in understanding and responding to real client briefs under real-time pressure.

Guided by media-expert mentors from across Asia-Pacific, delegates will learn the practical skills required to succeed in the fast-paced industry. Through intensive workshop-style sessions, lessons in strategy, insight, ideation, and presentations, attendees will understand precisely how to deliver unmatched client work and soak in leadership training given by agency chief executives.

Amrita Randhawa, Publicis Groupe's Singapore and SEA CEO, will return as chairperson this year. Mentors include:

  • Cynthia Zhang, chief client officer, PHD China
  • James Smyllie, president, Initiative APAC
  • Julien Courant, chief operating officer, Omnicom Media Group Vietnam
  • Saurabh Chandrashekhar, managing director, EssenceMediacom
 
Take a glance at what you can expect to experience:
 
 
Who should attend MediaWorks?   
 
This is the essential training ground for all in the media and advertising field: 
  • Media planners and buyers 
  • Account managers 
  • Advertising sales 
  • Agency planners 
  • Brand marketers 
  • Content producers 
  • Planning and accounts directors 
  • Digital manager 
  • Client service managers 
  • Agency creatives
  • Other industry-related functions 
What to learn from MediaWorks? 
  • Creative media techniques and strategies 
  • Professional guidance from media industry leaders 
  • Effective strategy, creativity, teamwork and presentation skills 
  • Valuable insight and feedback to your career development 
  • Broad connections with worldwide industry peers and many more
If you have further queries, take a look at the website or reach out to the team:
 
General enquiry
 
Programme information
Zamir Khan 
Director of Awards and Training Events, Asia
 
Delegate information
Kaling Man
Head of Awards & Training Events
 
Sponsorship opportunities 
Richard Fahy
Commercial director, Campaign Asia-Pacific
Source:
Campaign Asia

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