Nov 2, 2019

Kraft Heinz to shake up media spend and cut product ...

New CEO to back flagship brands in turnaround.

Oct 8, 2019

Martin Sorrell: Group M alone is worth as much as ...

Former WPP chief seeks to justify retaining his shares in ad giant.

Dec 6, 2018

Diageo CMO presses agencies to speed up hiring of ...

'The pace of substantive change has been too slow', agencies told.

Jul 20, 2018

Publicis Groupe shares slide 9% amid fall in ...

The chief executive of Publicis Groupe has experienced his first bad financial quarter since he took charge last June, as a drop in organic growth led its shares down 9%

Dec 20, 2017

Huawei CMO makes Global Marketer of the Year shortlist

The World Federation of Advertisers has shortlisted six CMOs to compete for its inaugural Global Marketer of the Year award.

Feb 22, 2011

KFC drops 'Finger Lickin' Good' in health-focused ...

GLOBAL - Kentucky Fried Chicken is to replace its 50-year-old 'Finger Lickin' Good' slogan with 'So Good', as it introduces a healthier focus, which will include displaying calories alongside prices on menus.