by Daniel Farey-Jones | Campaign Asia

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Kraft Heinz to shake up media spend and cut product launches

Marketing

Nov 2, 2019

Daniel Farey-Jones

Kraft Heinz to shake up media spend and cut product ...

New CEO to back flagship brands in turnaround.

Martin Sorrell: Group M alone is worth as much as WPP's stock market value

Advertising

Oct 8, 2019

Daniel Farey-Jones

Martin Sorrell: Group M alone is worth as much as ...

Former WPP chief seeks to justify retaining his shares in ad giant.

Diageo CMO presses agencies to speed up hiring of female creative chiefs

Marketing

Dec 6, 2018

Daniel Farey-Jones

Diageo CMO presses agencies to speed up hiring of ...

'The pace of substantive change has been too slow', agencies told.

Publicis Groupe shares slide 9% amid fall in organic growth

News

Jul 20, 2018

Daniel Farey-Jones

Publicis Groupe shares slide 9% amid fall in ...

The chief executive of Publicis Groupe has experienced his first bad financial quarter since he took charge last June, as a drop in organic growth led its shares down 9%

Huawei CMO makes Global Marketer of the Year shortlist

News

Dec 20, 2017

Daniel Farey-Jones

Huawei CMO makes Global Marketer of the Year shortlist

The World Federation of Advertisers has shortlisted six CMOs to compete for its inaugural Global Marketer of the Year award.

KFC drops 'Finger Lickin' Good' in health-focused revamp

Marketing

Feb 22, 2011

Daniel Farey-Jones

KFC drops 'Finger Lickin' Good' in health-focused ...

GLOBAL - Kentucky Fried Chicken is to replace its 50-year-old 'Finger Lickin' Good' slogan with 'So Good', as it introduces a healthier focus, which will include displaying calories alongside prices on menus.