Daniel Farey-Jones

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Kraft Heinz to shake up media spend and cut product launches

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Marketing

Nov 2, 2019

Daniel Farey-Jones

Kraft Heinz to shake up media spend and cut product ...

New CEO to back flagship brands in turnaround.

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Martin Sorrell: Group M alone is worth as much as WPP's stock market value

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Advertising

Oct 8, 2019

Daniel Farey-Jones

Martin Sorrell: Group M alone is worth as much as ...

Former WPP chief seeks to justify retaining his shares in ad giant.

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Diageo CMO presses agencies to speed up hiring of female creative chiefs

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Marketing

Dec 6, 2018

Daniel Farey-Jones

Diageo CMO presses agencies to speed up hiring of ...

'The pace of substantive change has been too slow', agencies told.

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Publicis Groupe shares slide 9% amid fall in organic growth

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News

Jul 20, 2018

Daniel Farey-Jones

Publicis Groupe shares slide 9% amid fall in ...

The chief executive of Publicis Groupe has experienced his first bad financial quarter since he took charge last June, as a drop in organic growth led its shares down 9%

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Huawei CMO makes Global Marketer of the Year shortlist

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News

Dec 20, 2017

Daniel Farey-Jones

Huawei CMO makes Global Marketer of the Year shortlist

The World Federation of Advertisers has shortlisted six CMOs to compete for its inaugural Global Marketer of the Year award.

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KFC drops 'Finger Lickin' Good' in health-focused revamp

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Marketing

Feb 22, 2011

Daniel Farey-Jones

KFC drops 'Finger Lickin' Good' in health-focused ...

GLOBAL - Kentucky Fried Chicken is to replace its 50-year-old 'Finger Lickin' Good' slogan with 'So Good', as it introduces a healthier focus, which will include displaying calories alongside prices on menus.