Kate Magee

Feb 8, 2021

Are creative shops on borrowed time?

As WPP recently revealed that all its creative agencies had returned negative growth in the five years to 2019, what does the future hold for this traditional agency model?

Dec 8, 2020

Review of 2020: The ups and downs of WFH

Campaign looks at how the benefits – and perils – of working from home became clear during lockdown, not least when it came to the now ubiquitous video call.

Oct 7, 2020

David Jones: Byron Sharp's comments 'belong to ...

The You & Mr Jones founder criticised comments Sharp made in a Campaign interview to celebrate 10-year anniversary of How Brands Grow. And Sharp hit back.

Sep 30, 2020

Is Byron Sharp right to say the best response to ...

Sharp made the comments in an interview with Campaign.

Sep 27, 2020

Byron Sharp on why the best response to Covid-19 ...

He said that it is 'embarrassing arrogance' that marketers would think people were interested in what they had to say about the virus.

Nov 7, 2018

What adland has learned from Cambridge Analytica

The incident has identified all kinds of tools and tactics that are relevant to the advertising industry.