As WPP recently revealed that all its creative agencies had returned negative growth in the five years to 2019, what does the future hold for this traditional agency model?
Campaign looks at how the benefits – and perils – of working from home became clear during lockdown, not least when it came to the now ubiquitous video call.
The You & Mr Jones founder criticised comments Sharp made in a Campaign interview to celebrate 10-year anniversary of How Brands Grow. And Sharp hit back.
Sharp made the comments in an interview with Campaign.
He said that it is 'embarrassing arrogance' that marketers would think people were interested in what they had to say about the virus.
The incident has identified all kinds of tools and tactics that are relevant to the advertising industry.
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