The You & Mr Jones founder criticised comments Sharp made in a Campaign interview to celebrate 10-year anniversary of How Brands Grow. And Sharp hit back.
Sharp made the comments in an interview with Campaign.
He said that it is 'embarrassing arrogance' that marketers would think people were interested in what they had to say about the virus.
The incident has identified all kinds of tools and tactics that are relevant to the advertising industry.
UK will lead the work for the February 2018 games.
By worshipping at the altar of youth, adland will struggle to move forward. Other creative industries do not have this problem, Sir John Hegarty tells Campaign.
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