Weed, who becomes the first marketer to take the newly created prize, was voted for by 36% of the 6,000-strong public vote across the marketing industry.
Steve Easterbrook, McDonald's newly-appointed chief executive officer, has said he wants to restructure and overhaul the business and will not "shy away from the urgent need to reset" the group.
MALAYSIA - Tragedy-struck Malaysia Airlines faces a business restructure that could have the carrier renamed, with Malaysia state-run investment firm Khazanah Nasional announcing it wants to buy the shares and delist the firm from the stock market.
Valentine's Day is upon us, so to get you feeling loved-up, here are the 10 most-shared romantic ads ever, ranked by total number of shares, courtesy of social video specialist Unruly.
GLOBAL - Oxfam is launching what it claims is its biggest-ever global campaign - backed by Hollywood star Scarlett Johansson and archbishop Desmond Tutu - which paints a positive picture of a future where there is enough food in the world to feed everyone.
