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bacardi

Bacardi picks agencies for trio of global creative accounts
bacardi creative By Charlotte Rawlings

AMV was the incumbent on Bombay Sapphire's account and BBDO held the Bacardi Rum and St Germain accounts.

40 Under 40 2020: Anmol Gill, Bacardi India
40 under 40 advertising apac bacardi leadership marcomms media By Staff Reporters

Anmol Gill has risen to the challenges of reworking all her brand experience initiatives across multiple labels and markets, while also championing female inclusion in her industry.

Facebook, Bacardi and OMD on brands navigating pinnacle cultural moments
bacardi OMD By Oliver McAteer

From a global pandemic to the death of George Floyd: Companies are addressing culturally-charged and rapidly evolving crisis after crisis.

Leave the office and go to a bar, Bacardi tells global staff
alcohol bacardi marketing By Gurjit Degun

"Back to the bar" will see 5,500 employees in more than 40 countries heading to drinking establishments today.

Bacardi invites 'untameable' partying at secret Tokyo house
bacardi japan By David Blecken

TOKYO – House parties are rare in Japan for a number of reasons, but most obvious is the relatively small size of the average living space. Bacardi has offered to remedy that with a purpose-built branded party house.

BBDO, OMD win global Bacardi account
bacardi BBDO OMD By James Swift

GLOBAL - Bacardi is consolidating its global advertising, media and digital work into BBDO and OMD.

Bacardi to work with FCB for global China-led project
bacardi fcb By David Blecken

Bacardi has appointed FCB to handle a global project out of China following a three-agency pitch.

Bacardi restructures Southeast Asia marketing role
bacardi By David Blecken

SINGAPORE – Lisa Jaswinski (pictured), Southeast Asia marketing director for Bacardi-Martini, is to return to the UK with the company after less than half a year in the role.

Brands launch spooky digital initiatives for Halloween

bacardi By Staff Reporters

SINGAPORE - Brands across the region are getting on (Ouija) board with Halloween, launching a range of spooky digital initiatives to coincide with the event.

Bombay Sapphire builds on history with Imagination campaign
bacardi By Maisie McCabe

Bombay Sapphire, the Bacardi-owned gin brand, has launched a multimillion pound global marketing campaign, called 'Infused With Imagination', inspired by the heritage of the product and brand.

Nadal replaces Schumacher as Bacardi ambassador
bacardi By Gemma Charles

GLOBAL - Bacardi has signed up tennis star Rafael Nadal to replace Michael Schumacher as its global social responsibility ambassador.

CASE STUDY: Bacardi get creative despite alcohol ad laws in Thailand
bacardi By Staff Reporters

BANGKOK – Y&R has taken an innovative route to promoting Bacardi, creating the world’s first Car Alarm DJ for the brand in Thailand.