AUSTRALIA - Mars pet-food brand Pedigree is launching a global campaign that shows dogs bringing out the best in humanity, and Clemenger BBDO Melbourne has created the campaign's first TV spot.
Ogilvy & Mather Worldwide has won the jeweller Tiffany & Co's global advertising account after a competitive pitch.
GLOBAL - Nokia is inviting agencies to pitch for its global advertising account and is seeking a fresh creative approach to help it recover ground on rivals Apple and Samsung.
To mark the release of Agency Quotes, Campaign has picked out 10 of its favourite snippets overheard in adland.
The announcement ends a 15-year relationship with Bartle Bogle Hegarty.
CHI & Partners and its affiliates, including Bates CHI & Partners, have formed a holding company called The&Partnership that is backed by WPP.
GLOBAL - Bacardi is consolidating its global advertising, media and digital work into BBDO and OMD.
LONDON - Sir Martin Sorrell, the chief executive of WPP, rejected the idea of a return to full-service agencies at a talk hosted by the Institute of Practitioners in Advertising Monday evening.
News Corporation has agreed to acquire Unruly Holdings Limited in a deal that values the video ad tech company at up to US$177 million, but industry experts are questioning how the publisher of The Times, one of the first websites in the UK to introduce a paywall, is looking to increase the virality of its content.