Diageo retains Carat after global media review
The spirits company retains Publicis' Mediavest and Leo Burnett in Australia, chooses Dentsu Aegis Network to handle Southeast Asia.
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CPG giants won't survive without data, says outgoing Mondelez media boss
In an exit interview with Campaign, Bonin Bough—who is leaving to helm a CNBC series with Lebron James—talks about the biggest challenges facing packaged goods marketers.
WPP drawn into US Department of Justice investigation
WPP has confirmed that three of its subsidiaries have been subpoenaed by the US Department of Justice, as part of the latter's investigation into production practices.
Coca-Cola unites brands under 'Taste the Feeling' campaign
Coca-Cola has launched its biggest marketing campaign in a decade, uniting its four brands under one new tagline: 'Taste the Feeling'.
Four video tips from the head of Jamie Oliver's Food Tube
Jamie Oliver's Food Tube is a rare example of an established brand embracing, and conquering, a new platform.
Why Manchester City is diving into wearables, VR and bots
Leicester's Premier League-winning performance last season may have taken some of the sheen off Manchester City, but the club remains one of the most innovative in the Premier League.
Pokemon Go will feature sponsored locations for retailers
Developer Niantic may capture revenue by charging retailers and restaurants to include Pokemon characters in their venues.
How GroupM's new digital sheriff will enforce law and order online
Brand-safety tsar John Montgomery is charged with ensuring that the WPP network's clients aren't among those spending billions on ads never seen by humans. It's quite an undertaking.
HSBC's 'World's local bank' tagline was disingenuous, says outgoing marketing boss
HSBC's outgoing global head of marketing, Chris Clark, has described its long-running positioning as the "World's local bank" as disingenuous.
Twitter makes replies public and drops multimedia from 140-character count
Twitter has confirmed that it will drop multimedia from its 140-character word count and has announced it will evolve the '@' reply to become public.
Ad-blocking and the industry's delusion
Ad-blocking has become a mainstream consumer issue, but there is no industry consensus on who is responsible or what should be done to remedy the problem, says Shona Ghosh.
Stop optimising 'the sh*t' out of marketing, says Adidas brand boss
Going for the hard sell will no longer cut it with the increasingly powerful millennial generation, according to Adidas' director of global brand strategy, Stefanie Knoren.