Lawson is promoted from global chief client officer.
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Amid the flood of agency mergers, Ogilvy One is a raft
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As personalised comms expand, the industry needs Ogilvy One’s creativity-led one-to-one approach more than it did in 2017.
Ogilvy elevates Kent Wertime to oversee experience unit under Ogilvy One brand
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EXCLUSIVE: Wertime will lead the new global division alongside his dual role as co-CEO of Ogilvy APAC.
Elly Puyat returns to OgilvyOne Manila as MD and head of digital
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MANILA – Elly Puyat is to return to OgilvyOne Manila as its new managing director and head of digital following a two-year stint in Malaysia.
Melissa Crucillo joins JWT Manila as CEO
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MANILA – JWT Manila has appointed OgilvyOne’s Melissa Crucillo as its new CEO, effective from 15 August.
OgilvyOne’s award-winning Pacquiao campaign for Nike
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MANILA – OgilvyOne has added more award silverware for its Nike ‘Train to Win’ digital campaign featuring boxing legend Manny Pacquiao.
OgilvyOne Thailand appoints Maureen Tan as MD
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BANGKOK - OgilvyOne Asia-Pacific has appointed Maureen Tan as managing director of OgilvyOne Thailand. She replaces Supavadee Tantiyanon who assumes a regional consultancy role with OgilvyOne in Southeast Asia. Both appointments are effective immediately.
OgilvyOne Thailand appoints Maureen Tan as MD
ogilvy one
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BANGKOK - OgilvyOne Asia-Pacific has appointed Maureen Tan as managing director of OgilvyOne Thailand. She replaces Supavadee Tantiyanon who assumes a regional consultancy role with OgilvyOne in Southeast Asia. Both appointments are effective immediately.
Brands not keeping up with buying behaviour, social media habits : Ogilvy One
brands
media buying
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social media
BEIJING – Ogilvy One Worldwide has launched a new offering, 'Social selling', to help companies drive top-line growth through the use of social media, following research that reveals a social media adoption gap exists between salespeople and sales organisations.
Ogilvy One looks to strengthen social media practices in media buying with new appointments
media buying
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social media
BEIJING - Ogilvy One has appointed Kent Lee as social marketing director and Vanessa Na as head of content, in an effort to strengthen social media practices in the buying process.
Ogilvy One promotes Peter Moss, Lucy McCabe to reinforce global focus
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ASIA-PACIFIC - Ogilvy One has promoted Peter Moss (pictured right) and Lucy McCabe (pictured left) to regional VP roles in working with Asia CEO Jerry Smith to implement the network's global focus.
Will you buy an iPhone 4?
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GLOBAL - Media asks Barney Loehnis, Asia-Pacific digital lead for OgilvyOne, if he will be tempted by Apple's latest invention.
Johnson & Johnson awards Acuvue Define digital duties to Ogilvy in China
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china
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shanghai
SHANGHAI - Johnson & Johnson (J&J) has named OgilvyOne and Neo@Ogilvy Shanghai as the new digital marketing team in China for its vision care brand Acuvue Define.
Ogilvy Sydney unveils new management team
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SYDNEY - Richard Carr (pictured) has been appointed as general manager of Ogilvy & Mather Sydney, to drive new business and provide strategic advice across a range of group clients.
Dentsu's &C. wins Shanghai Volkswagen's CRM
advertising
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digital
marketing
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volkswagen
SHANGHAI - Shanghai Volkswagen has awarded its CRM account in China to Dentsu's online ad agency &C. following a competitive pitch.
Wunderman Beijing appoints Narelle Hicks as MD
Diageo
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BEIJING - Narelle Hicks, most recently chief marketing officer of Kidzana Shanghai, has joined Wunderman Beijing in a newly created role as managing director.
SingTel appoints OgilvyOne as digital agency in Singapore
account win
BBDO
digital
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singapore
singtel
SINGAPORE - SingTel has appointed OgilvyOne as its digital agency in Singapore following a two-way pitch for the account.
MRM appointed as digital agency-of-record for Maybelline New York; L'Oreal Paris Men Expert in China
account win
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McCann Worldgroup
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SHANGHAI - McCann Worldgroup's MRM has been named digital agency-of-record for Maybelline New York and L'Oreal Paris Men Expert in China, following two intensive pitches.
Maxus wins Shangri-La Hotels and Resorts' global media account
account win
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OMD
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GLOBAL - Shangri-La Hotels and Resorts has handed its global media account to Maxus in a move that marks the end of its 10-year relationship with OMD.
Damien Cummings, former GM of Ogilvy Neo, joins Dell as online director
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online
SINGAPORE - Damien Cummings (pictured), the former general manager of Neo@Ogilvy, has joined Dell's small and medium business team as the online director for Asia-Pacific and Japan.
Chris Riley relinquishes OgilvyOne MD role in Singapore
digital
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singapore
SINGAPORE - Chris Riley (pictured), director of OgilvyOne Worldwide South Asia and managing director of OgilvyOne Singapore, has relinquished his MD role in Singapore and passes his duties to deputy managing director Thomas Mouritzen, effective immediately.
Danone pitches Aqua's digital business in Indonesia
advertising
digital
fmcg
indonesia
initiative
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OMD
JAKARTA - French food and drink giant Danone has called a digital pitch for its mineral water brand Aqua in Indonesia, and three agencies - OgilvyOne, Initiative and MPG - are believed to vying for the business.