Prior to joining Dell, Cummings was the general manager of WPP/Ogilvy's new digital and CRM team, Soho Square, which he set up as a conflict agency to handle key CRM clients in Asia. He has also held a position as general manager of Ogilvy’s digital media team, Neo@Ogilvy and head of digital strategy for OgilvyOne Singapore.
In August last year, OgilvyOne Singapore appointed Ferdinand Gutierrez as general manager of Neo@Ogilvy following Cummings movement into a new role within the Ogilvy group.
Gutierrez was previously regional managing director of New Media, a full-service digital advertising agency based in Bangkok. He helped grow the agency’s digital business in Southeast Asian countries including Indonesia and Vietnam and led a team of 140 digital specialists.
Cummings has previously worked with Go Do, an Australian online travel company. His career to date includes stints at McKinsey & Company, Coca-Cola and mining services company Dyno Nobel.
